Serpenti Ad Campaign Starring Rachel Weisz


Snakes and Cleopatra – two symbols that exude seduction, power, mystery and eternity. Iconic elements that Bulgari brings together in a contemporary manner by reinterpreting the legend of Cleopatra, personified as a modern living goddess by Rachel Weisz for the new Serpenti advertising campaign, photographed by Annie Leibovitz.


The snake, a longstanding design that has characterized the Bulgari collections since the Forties, an emblem further consecrated by Elizabeth Taylor who was immortalized wearing a serpent-shaped watch on the Cleopatra set in 1962 and that still today, with the same spirit, represents a true corner stone for the venerable Roman jewelry house. A symbol that is further celebrated in the new campaign where Rachel Weisz becomes a contemporary Cleopatra.

The backdrop is at once monumental and essential – hefty gray stone boulders that bring to mind the temples of ancient Egypt in size and scale.


The Serpenti collection is available in white, yellow or pink gold glittering with diamonds, in delicate sprinklings or embossed with intricate baguette cuts, alternated or mixed with precious stones and coloured gems tones.

The new advertising campaign will be on air from September 2012 through June 2013.
I think that Rachel Weisz looks absolutely stunning and you?

LoL, Sandra

Photos: Courtesy of Bulgari

Artful Luxury Bags by Bulgari

Serpenti BagsThis fall, Bulgari will bring back its historic snakehead motif on eight classic, must-have pieces. The green jade Serpenti bag in karung skin was already spotted by Tommy Ton on Giovanna Battaglia during the Haute Couture Fashion Week in Paris in July (see above).

SerpentiSerpenti bag in green jade karung skin, CHF 2270 (small size), CHF 2490 (medium size)

The Mediterranean Eden collection is a series of handbags, clutches, and wallets that incorporates a distinctive clasp in the form of a snake’s head with malachite eyes.

Here are my other favourites from Bulgari’s F/W 2011 accessories collection. I especially adore the clutches.

Leoni Bag

Leoni handbag in metallic blue topaz wrinkled lamb leather with dueling lion heads at the clasp, CHF 2270

03Serpenti Minaudière with light gold and black enamel décor, CHF 4830

17Evening pochette in stone grey satin embroidered, CHF 7200

Photos: Courtesy of Bulgari