seersucker

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As summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days.

Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive- inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits.

The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers.

The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. The campaign captures a cast of characters partaking in a series of activities on the quaint northern tip of Cape Code, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel.

Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com.

I love Cape Code and the photos make me dream of my latest vacation there…

LoL, Sandra

Photos: © Gucci #GucciTowardsTheSun
Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer & Director: Julie Greve Make up: Lauren Reynolds
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The Tommy Hilfiger Men S/S 2012 collection celebrates the house’s iconic look, true preppiness.

Tommy seems like being on a mission to turn the world into a preppy place. With the success of his own Prep world pop-up tour, the American designer created with the help of consulting designers Simon Spurr and stylist Karl Templer, a collection filled with colour blocking, varsity jackets, chinos, seersucker and nautical stripes. Colours inspired by pop art made even classic knits and polos a bit twisted. The camouflage prints reminded me a little too much of Prada, but they were still fun.

A surprising and very wearable collection: Highly civilized, slightly rebellious! Well done!

Enjoy all the behind the scenes and runway photos!

LoL, Sandra

Male models waited for the arriving guests with a cool bottle of beer. What a lovely idea as the sun was burning down on the High Line in Chelsea where the show took place.