My Year in Fashion – Highlights of 2012


I would like to dedicate the first day of 2013 to a flashback of 2012. It was such an exciting year for me and I am truly thankful for all the magic moments I was able to experience and share with you. May 2013 bring us as many adventures and fashionable events as 2012 did.

Thanks for following me!

LoL, Sandra



The year started with my visit to the fourth edition of Luisa Via Roma’s Firenze 4 Ever. As usual I had a lot fun, for example having dinner at the church, and adopted the Emilio Pucci Pug Dog for Happy Kids. It had been my third time at Firenze 4 Ever.

Then, I went to Paris for the Haute Couture shows and celebrated with Mary Katrantzou the launch of her amazing collaboration with Longchamp at Colette. Another highlight of 2012’s first month was the IWC Top Gun Gala held during the SIHH where I met lots of celebrities.

February 2012


In February, I flew to the Fashion Week New York where I walked in my first runway show, Polyvore Live. I went to many fashion shows, spotted celebrities such as Olivia Palermo, Bradley Cooper and attended the Fashion 2.0 Awards plus the Bloglovin’ Awards.

After coming back from NYC, I had around 24 hours to repack and left for Paris with Dior for my photo shoot for the launch of Dior Addict Extrême.

Later this month, I accepted Gucci‘s invitation to see the F/W 2012 show, followed by a trip to Florence to visit the manufacture.


MARCH 2012

March started with Paris Fashion Week. Spotted on the streets, bloggers and editors wearing the veiled beanie designed by Stephen Jones for Jil Sander. The sun was shining already and I wore my first summery outfits like this one by Emilio Pucci.

In the end of the month, I flew to London to meet the American designer duo Kaufmanfranco at the net-à-porter offices along with jewelry designer Diane Kordas.


APRIL 2012

April marked the Diamond Jubilee of Her Majesty Queen Elizabeth II. A good reason to fly again to London. As it was Easter break, I took my daughter on a girls’ trip.

In my luggage, of course, all of my Union Jack-inspired must-haves. A lot fun for every fashionista: Having Prêt-à-PorTea at the Berkeley.

May 2012

MAY 2012

Being on the red carpet at the Cannes Film Festival was truly one of the biggest highlights of the year. The night of the Chopard Trophée was outstanding. The most memorable part: A private performance of Lana Del Rey.

A wonderful trip to the Lausanne Palace & Spa finished off this amazing month perfectly. I indulged in the world of Roja Dove’s Haute Parfumerie and enjoyed a feast for senses at La Table d’Edgar.


JUNE 2012

June was a busy month. I started for one day in Paris for the launch of Pleats Please by Issey Miyake. Then, the Art Basel took place. My favorites: Montblanc‘s party to celebrate the 10th anniversary of their Cutting Edge Art Collection together with Parisian art gallery Perrotin and Galerie Gmurzynska’s private dinner held with Zaha Hadid for the start of the Art Basel.

Later in June, I went on my road trip through the US with stops in Chicago, Denver and Salt Lake City. I drove all the way through Wyoming to Mount Rushmore, South Dakota, survived a hail storm and visited the Bonneville Salt Flats, Utah.


JULY 2012

July was such a relaxing month that I spent mostly in Maui, Hawaii followed by a short trip to Texas before heading home to Switzerland. Just a few days later, I flew to Munich for the launch of Bobbi Brown’s newest book Pretty Powerful.



In August, I flew quite a lot to Germany for work and Sandra’s Closet reached 40.000 Facebook likes (By the way, today we are close to 75.000 likes, how amazing is this in this short amount of time?!).

An absolute highlight were the St. Moritz Art Masters where I had the honour to be photographed by Amedeo M. Turello and Steve McCurry, two of the most famous photographers in the world. The results will be posted soon.



September was one of the busiest months of the year. For me, it started with the Venice Film Festival. I was invited by Gucci for the launch of Gucci Première and was so excited to meet with the face of the campaign, Blake Lively. Right after, I had the photo shoot for Swiss News.

In Zurich, I met perfumer Geza Schön during a lunch over the rooftops of the Swiss city. With Dior, I attended the Zurich Film Festival.

With Piaget, I went to the Biennale des Antiquaires in Paris and visited the famous Château de Malmaison. Just a few days later, I flew back to the French capital for Fashion Week. Best party: Anna Dello Russo’s Paradise Ball. Favourite shows: Pascal Millet and Jean Paul Gaultier.



The first days of the month, I was still in Paris for Fashion Week and attended blockbuster shows such as Chanel, Louis Vuitton, Valentino and Miu Miu.

Later, I flew to Hamburg to visit the Montblanc headquarters and worked on the creation of my Bespoke Limited Edition Ink “Sandra Berry” that was launched in the end of the year. Another exciting collaboration with Closed was revealed: My limited edition blogger “Zurich” T-shirt.

Then, I left for New York City for the best party of the year: The launch of Maison Martin Margiela with H&M where I spotted celebrities such as Julianne Moore, Chase Crawford and Sarah Jessica Parker.

The last days of the month, I went to Geneva to visit the Chopard headquarters in Meyrin.



Another busy month that started with the Mercedes-Benz Fashion Days Zurich. November marked a lot of events on Zurich‘s social agenda, such as the opening of the Rolex boutique and the Moncler store.

I flew to Greece with Hermès and hosted the exclusive Caviar & Oyster collection dinner with Bobbi Brown at my house.

December2012DECEMBER 2012

Such an exciting month for me as my Montblanc Bespoke Limited Edition Ink “Sandra Berry” has been finally launched.

I went to Gstaad with Louis Vuitton for the opening of their new store in the Swiss Alps and flew to Doha, Qatar for New Year’s Eve.

Roja Dove: London

London by Roja Dove


The famous haute perfumer shares his tips for the best places to visit in Great Britain’s capital. He commutes between London and Brighton.

Your favourite city in the world: 
There is no better place on earth.

Your favourite restaurant: 
THE WOLSELEY, 160 Piccadilly London, +44 20 7499 6996.

Your favourite hotel: 
CLARIDGE’S, 49 Brook Street, Mayfair, London,  +44 20 7629 8860.

Your favourite shop: HARRODSicon
Be sure to visit the Roja Dove Haute Parfumerie on the fifth floor.

Your favourite bar or nightclub: 
THE COBURG BAR @ The Connaught Hotel in Mayfair Carlos Place, London, +44 20  74997070.
I am not so into nightclubs, because I love to be able to talk to my friends. A good drink at a bar is much better. A destination for genuine bar aficionados.

Your favourite sightseeing spot: THE RIVER RESTAURANT @ The Savoy Hotel Strand, London, +44 20 7836 4343
From there you have a fantastic view of the river themse, the London Eye, the Houses of Parliament.

Your favourite park: ST. JAMES PARK

The scent of London: WOOD and LEATHER.
I actually did a scent once inspired by the city of London. It is a male city, not like Paris which is female. The gentlemen’s clubs rule the city. The architecture is clean and straight. So you see dark woods and lots of leather.

Thank you, Roja, for sharing your insider scoop on London with us!

LoL, Sandra

La Table d’Edgar – A Feast for the Senses


During my stay at the fabulous Lausanne Palace & Spa, I was invited to an olfactory and flavorful feast for the senses at the famous Table d’Edgard, the Michelin-starred and the newly appointed 17/20 points Gaultmillau restaurant.

Edgar & rojaTwo magicians: Chef Edgar Bovier and “Nose” Roja Dove

Famous perfumer Roja Dove and chef Edgar Bovier had created a dinner in which ingredients Roja uses in his perfumes were integrated in the different courses. As you smell and taste with the same primitive part of your brain, this experienece was outstanding, causing orgasmic explosions on your tongue. I was very lucky to sit next to Roja who explained me carefully which food I had to taste first while smelling the ingredient of the perfume.



Taste: Asparagus soup with light foam / Spices and pink pepper


Smell: VETIVER iconPink pepper
Season yourself with the scent of pepper! It is all about that spicy twist.


Taste: Shrimp on a bed of rosemary-confit citruses / Bergamot jelly 
Balsamic reduction / Roasted pistachio

Scandal pour homme

Smell: SCANDAL pour HOMME Bergamot
It takes 150.000 kg of the fruit to produce 1 kg oil. The best bergamot oil is one of the most luxurious products in the world.


Taste: Green pea-stuffed fresh morels / Orange jus


Smell: INNUENDO iconOrris
You smell a paradox, the freshness on top and underneath the powdery. Orris is a term used for the roots Iris germanica, Iris florentina, and Iris pallida. It takes six years to make that material and it costs three times the amount of gold.


Taste: Spice-roasted sea bass / Light zucchini mash  
Saffron and basil shellfish jus


Smell: DIAGHILEV iconLemon, orange and saffron.
The spice just adds warmth.


Taste: Tonka bean and ivory chocolate mousse / Macaroon finger and Madagascar vanilla ice cream

Smell: DANGER icon– Tonka bean and vanilla
Oriental perfumes are about tease and promise.

I hope that you have enjoyed this tasteful post. It was one of the most outstanding gourmet menus I have ever tasted.
If you are interested in the perfumes, I kindly invite you to contact the Lausanne Palace Boutique via e-mail:

LoL, Sandra

Photos: © Sandra Bauknecht, Stills: Courtesy of Roja Dove

Meet Roja Dove at Lausanne Palace Boutique


Meet ROJA DOVE, one of the most famous noses in the world.
Born 1957 in Southeast England, his career in perfumery began in 1981 when he joined the French perfume house Guerlain, working there for 20 years before leaving to set up his own companies RDPR and then Roja Parfums.

Dove, the fragrance connoisseur’s connoisseur, is probably the world’s most quoted perfume expert and was the first person to use the term HAUTE PARFUMERIE, when he opened in 2004 the Roja Dove Haute Parfumerie on the fifth floor of Harrods. Within one year, Cartier, Caron, Jean Patou, and Guerlain followed.

Roja with me

I was very honoured to meet Roja Dove personally at the beautiful La Boutique du Palace in Lausanne, Switzerland (which belongs to the Lausanne Palce & Spa hotel), the location of the newly opened second Roja Dove Haute Parfumerie. The collaboration was born from a dream and a passionate encounter between Emeline Gauer (see photo on top) and Roja himself, offering a selection of pure and rare fragrances, among them, of course, Roja Parfums.



When you enter the boutique, you enter a world of pure luxury, a one of a kind, sumptuous and exuberant experience of the best of the very best in the world of scent. Set amongst beautiful vintage furnishings, mirrors, silk and crystal, you can immerse yourself in the sensory heaven of fragrance as it should be: lavish, luxurious, sensual, decadent and daring.

Enjoy the photos and the interview with Roja Dove in which you will learn a lot about the world of perfumery, what makes you truly sexy and the creative process behind it.

La Boutique

Roja, how did you start Roja Parfums? What is your idea behind the brand?

I had dinner with a very close friend. We were talking about different brands. She was laughing and said: “You always get the essence of a brand”, and she continued, “It is a shame that you don’t do it with your own.” I asked her what she meant by that. “Everywhere in the world, I see your name in articles written on perfume. But as a consumer how do I buy into your world if I don’t want to spend £25.000 on a bespoke scent?” That was the catalyst to launch Roja Parfums.

I called a group of friends that all work in business but not in perfumery. They came up in a think tank of what is Roja Dove, what is the perception, the reality and what should Roja Dove be. What came out of it was everything that people perceived of me: Uncompromising, quality, the nose, authenticity and theatre.

We decided that those were the pillars that the brand should be about and we started on it. Regarding the packaging, I liked the idea of the white. It is the most decadent and luxurious thing in the world, that doesn’t look decadent and violet is my favourite colour. Inside you get the idea of understated luxury, with a surprise, the little theatre-like curtains. I wanted to be different and reach a fine level of aesthetics.

Roja Dove it is not a brand for everybody, not that I wanted it to be. It is a truly luxury product. Every single aspect is made by hand, like the boxes and the carrier bags. The liquid is filled into the bottles by hand in England, even the labels are applied manually.



How can I imagine the process to create a perfume ?

The way I trained is old-fashioned and I still think that this is the proper way to do it.

Let me get you started on the opposite, the gas chromatography. Anything that smells can be put in a mashine that breaks down the oils or the perfume. Like this, the chemist can see analyze the formula. But you can only do it succesfully with a scent that has a lot of synthetic materials.

The reason why is the complexity of the natural components. Let’s take jasmine for example which has approximately 900 different molecules in it to make the one scent that is jasmine. Behind the 900 main molecules, there are smaller ones that nobody has analyzed yet. We don’t know what they are. They are the subtlety of nature. Nevertheless, the chemists can isolate some of the big molecules. From jasmine alone, there are 300 isolates which are extracted. Many of which are used in the perfumery. But there are still 600 left to be discovered. All the subtlety behind that we have no idea what it is.

Interesting to know is that the discovery of natural isolates in 1882 among others allowed modern perfumery to begin. It gave us new materials from a natural source to use. The natural isolates were the world’s first synthetics, because synthetic just means to make things from something else. They gave us new fantasy notes, which, when you smelled them, were absolutely new, providing us with originality.


Gas chromatography allows us to analyze a fragrance formula. If you take  for example a perfume like Escape by Calvin Klein, that has a material in it which is called calone made by Pfizer. It is a molecule with one single structure without any subtelty. It doesn’t have 500 or whatever components; it is one thing. The same material you will find in L’Eau d’Issey. The more synthetic a perfume, the easier for the chemists to look into the structure on the gas chromatograph and to analyze the formula.

The most perfumes made come from a handful of small houses, such as IFF, Givaudain and Firmenich. The reality is that often they don’t need to perform the gas chromatography, because they do most of the formulas.

The way I work is before gas chromatography. I always start very unusually, with the name for the perfume. I am sitting in the garden  drinking tea with my partner Peter and we both will write down names we can come up with. Then, we go to the trademark lawyer to check on their availabilty. Once we have the name, I begin the next step. The way my palette of fragrance is made, I think, nobody has ever looked at perfumes before.

I believe very strongly that each of us tends to like fragrances from one family and not the others. The problem with marketing is that people hear the brand name or see the imaginary and believe that two perfumes are different which they are not. Let’s look at Gucci Envy, monochrome, urban, the advertising is about a very passionate couple. In contrary, Estée Lauder’s Pleasures shows a woman in a field with poppies. Because of the imaginery and the opposite brands, the customer thinks that one is sexy and one is romantic. But those two scents are actually not even similiar, they are nearly identical.

How I approach my perfume collection is that I try to make a very balanced palette. I don’t think anybody has ever done that with smell before. We have just launched the range in July 2011, the palette isn’t a balanced one yet, so this year we will have a lot of launches to complete it in the end of the year. Whatever we add to it, is just an addition.


We have three floral sents. Scandal, a white floral, heavy, powderising. Innuendo, a powdery floral. Reckless, an aldehydic floral.

I knew that I needed a fresh floral and created Mischief, which is a fabulous word. Mischievous – You know that you are up to no good and hope that you are not caught but it is just a flower.


After the name, I have to work on a structure. How should this perfume be? Something a little bit naughty and simultaneously a freshness with it. This is my creative process.

Generally you find freshness in perfumery  through three or four main roots. You either take the citrus materials, the aromatic materials like herbs (often combined), certain flowers that are fresh like lily of the valley or hyacinth, or you get freshness in the base of a perfume through galbanum and  violet leaf.

I didn’t want it to be that typical green, not a citrus perfume. Quite unusually, I put the freshness in every area of the structure and I also used a natural isolate, which comes from jasmine, called dihydrojasmonate, very citrusy smelling that lasts and lasts. In general a freshness diasappears very easily, with Mischief it stays on. The animalic notes are hidden, that is the mischief in the perfume, it has a little sexiness there without being intrusive.

Danger was created, when I was working on the oriental facette. I wanted to make a very particular type of oriental. I didn’t want a typically avowedly vanillic, I didn’t want a perfume that smelled like Shalimar, Dior Addict, the big vanilla perfumes. Most people’s idea of oriental perfumes is that they are enormous. I wanted an oriental perfume, that had a loft of finesse and  all the softness, that wasn’t a clicheé. The name was chosen because it is not dangerous for the person wearing it, it is dangerous for the person smellling it on the wearer. They wouldn’t realise that the vanilla is a aphrodisiac and this jasmine contains indole.

Indole is a natural occuring molecule, a natural isolate, found in all scented white flowers. Interesting to know is that we actually don’t smell with our nose, we smell with the primitive part of our brain. The rational part will think that it is jasmine. The subconscious part picks up on a different message. You have to bear in mind that the sense of smell is the oldest sense in living organisms. It is developped to fulfill three functions, to escape danger, to pick up food and to find  a mate. The indolic note will make  you think of one thing and one thing only, sex! The human race produces indole. It comes out on the skin and is collected by the root of the hair chaft. Therefore hairy men seem to be more virile. When you smell Danger on a woman, your brain picks up the aphrodisiac vanilla and the indolic note of jasmine. Can you see how dangerous the perfume is now?!

The reason for the name Scandal is because of the white flowers. The jasmine of Grasse is so expensive, it has the highest proportion of indole in it. If the customer knew what was going on in his brain, it might cause a scandal.


Do you have some signature ingredients that you love and always use? Which one is the most expensive material?

In every perfume, I use a little vanilla and a little jasmine, always bergamot, either neroli or orange blossom, always rose de Mai, jasmine from Grasse, it is my signature. Ambergris costs £100.000 a kilo, I use a little in all of my work, it is my favourite raw material.

Your own favourite scent?

I am most proud of Diaghilev and Vetiver that will hopefully endure through history.

Enslaved is probably one of the most complicated formulas which makes the perfume uncommercial. Customers appreciate its level of sophisctication that can hardly be found anywhere else.


Which one is your bestselling product?

The Aoud is the number one bestselling product since July 2nd in Harrods. We have the third largest brand in Harrods. All my products sell for the best reason in the world: People love the smell!


Have you ever thought of launching body products matching your perfumes?

The problem is that we could never make them commercially. Most companies will never use the same formula for the body product as they use for their fragrances. Therefore most body products never smell like the original perfume. I think the idea of matching body prodcus is amazing but hard to achieve on my level of quality.


And what about your scented candles?

I spent two and  a half years doing the candles. They were the most difficult thing I every made in my life. When the patchouli candle was launched, I had the same in my house. It didn’t burn properly and I took them all of the market immediately.

To make jasmine oil, you have to take the flower which is picked by hand. You need  5mio flowers to make a kilo of oil, 200 hours of labour. People don’t realise the work behind this and natural oils are rarely used for scented candles. In my candles, the oil you smell is the same as you smell in my perfumes. I use at least 10% of rose de Mai which is so rare. I don’t knwo anybody who does it. Even the people in my company sometimes think that I am mad.


You were with Guerlain for 20 years. Why did you leave?

In Guerlain, it is very important to say, the perfumes are always a work of the Guerlain family. During my time there, it was sold to LVMH in 1994 which was fine, I like change. But I didn’t like a lot of things personally what happened to the firm, they were outsourcing perfumes which made me leave.

Now Guerlain is back in safe hands because Thierry Wasser is a great perfumer. It went through a phase that I didn’t like, but I had a marvellous time there and wouldn’t change a scrap of it.

Where can you buy Roja Dove in the world?

At the minute, you can only buy Roja Parfums in Harrods, Lausanne Palace Boutique and Tsum in Moskow. We will open in Saint Petersburg, Abu Dhabi, Dubai and later in the year in Hong Kong. The perfumes have a cult status, we supply 2/3 of the royal family in the Middle East already.

Personally speaking, I could have talked forever with Roja. He is so captivating and eloquent. His perfumes are amazing. Enslaved is my absolute favourite. He gave me a piece of advice for life that has absolutely impressed me because I had never thought of it like this before:
“Smell makes everyone equal, no matter the age, weight, height or race. Perfume will always remain loyal to you!”

If I whetted your appetite, I recommend visiting this jewel in Lausanne or to contact the shop directly via e-mail:

LoL, Sandra

RD 6Photos: © Sandra Bauknecht