The Red Dress Effect

Red: it signifies power, boldness, and confidence. Whether you’re choosing lipstick or clothing, you will definitely make a statement. The vibrant hue represents all things emphatic – stop signs, fire trucks, London’s telephone booths, Ferraris, Louboutin’s shoe sole, good luck (in Chinese culture) and of course fierce love! Personally speaking, it is my number one choice for holiday attire.

It has been asserted that it also acts subconsciously how you are perceived. Chris de Burgh‘s famous hit Lady in Red was inspired by the memory of when he first saw his wife Diane wearing a red dress. See, the red dress can even get you a famous husband, haha!

Click here for the previous outfit post.

Scientists speak of the red dress effect, a putative phenomenon in which a woman wearing a red dress, are perceived to be more sexually appealing than she is when wearing other colours. In primates, a visual indicator of female fertility occurs by way of swelling during the follicular phase and is correlated with increased estrogen levels. Here we have proof that men tend to act like primates, haha! Sorry I had to do it again…

Red dresses are a beautiful choice, also for New Year’s Eve. I put together some beautiful ones and as it is Christmas, they are all on sale. Happy shopping!

LoL, Sandra

SLEEK DREAMS
Left: Laurel cape-effect crepe gown by Alex Perry (30% off)
iconRight: Asymmetric bow silk-blend jacquard gown by Rebecca de Ravenel (60% off)

FLOWING PRINCESS
Left: Bow-detailed ruched silk-georgette maxi dress by Giambattista Valli (60% off)
iconRight: Cutout silk-crepon gown by Alexander McQueen (40% off)

STRAPLESS BEAUTY
Left: Off-the-shoulder silk-dupion gown by Rosario (60% off)
iconMiddle: Layered silk-satin mini dress by Alexandre Vauthier (60% off)
iconRight: Draped silk-faille strapless gownicon by Marchesa (60% off)

LA VIE EN ROUGE
Left: Hollywood crystal-embellished stretch-crepe maxi dress by Alessandra Rich (50% off)
iconRight: Wrap-front belted cady-crepe midi dress by Dolce & Gabbana (40% off)

Photos: © David Biedert Photography and Courtesy of the Brands
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My Look: Are You RED-y or Not?

Sandra_Bauknecht_Alexander_McQueen_ZFF 2015

This weekend, the 11th Zurich Film Festival came to an end. I was invited by Etihad Airways to attend the Award Night at Zurich’s opera house, followed by a dinner and the after party. To honor my host of the night, I went for an oriental look combined with some vintage Chanel accessories that I got many years ago in Monaco. Red is always a great choice for an evening gown, are you RED-y or not?

Sandra_Bauknecht_Alexander_McQueen_ZFF_2© Adityans Photography

My look: Jewel-embellished stretch-crepe gown by Alexander McQueen,icon wide studded belt by Matthew Williamson, vintage clutch and earrings with eagle embellishments, both by Chanel, Diorette ring by Dior Haute Joaillerie and iconlaser-cut leather and suede platform sandals by Alaïa.

LoL, Sandra

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Sandra_Bauknecht_Award_Night

AlaiaHeels_MatthewWilliamson_Belt

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Sandra_Bauknecht_Matthew_Williamson_Belt_Alaia_Heels

Sandra_Bauknecht_ZFF Award Night 2015

Photos: © Getty Images / Luca Teuchmann, © Getty Images/ Andreas Rentz, © Adityans Photography, © Zurichsee Connections, © Sandra Bauknecht

My Look: Paris

Get the Look-Sandra Bauknecht in Alessandra Rich

Last week, I wore this bold red dress to the launch party of Isabel Marant for H&M in Paris. It has become one of my favourite looks of the season.

My look: Stretch-cady and lace gown iconby Alessandra Richcamouflage fold over clutch iconby Valentino, Janis pumps in black and gold by Saint Laurent, ‘Mitza’ ring by Dior Haute Joaillerie and earrings by Chanel.

LoL, Sandra

Sandra Bauknecht in Alessandra Rich 14

Sandra Bauknecht in Alessandra Rich 10

Sandra Bauknecht in Alessandra Rich 12

Valentino Camouflage Clutch

Sandra Bauknecht in Alessandra Rich 8Collage Sandra Bauknecht

Photos: © Sandra Bauknecht