Prada’s New Milan Spaces & The Sidonie Bag

PRADA opens new spaces in the via della Spiga boutique in Milan, which have been expanded and feature the rolling out of a fresh image, with a new layout and interior architecture. The boutique is entirely dedicated to the women’s collections.

On the corner between Via Sant’Andrea and Via della Spiga, the façade is characterised by entrances on both streets and large windows, inserted in the stone frame of the building. Inside, the new layout of the spaces is on two levels for a total area of 400 square metres.

The space on the ground floor – dedicated to leather goods, accessories and footwear collections – is an original and sophisticated interpretation of the historic Prada display niche. New and elegant design elements stand out, among which the green marble tables sketched by the Milanese design firm BBPR and exclusively reproduced for Prada in a limited series.


The upper floor – reached by a marble staircase – houses the clothing collections and is characterised by the modern design of the ceiling beams and the pearl-grey carpeted floor, combined with the wooden details of the large windows and 1950s furnishings. The walls are decorated with bas-reliefs in shades of pastel green, inspired by the iconic prints of the brand.

On both levels, the display elements – made with details of polished wood – are flanked by furniture designed by Osvaldo Borsani and Giò Ponti, made exclusively for Prada and some special design pieces that pay homage to the masters of Milanese design of the 1950s.

From 10 September 2018, the Prada Sidonie bag, protagonist of the Prada Resort 2019 collection, will be available solely at the Via della Spiga store in two styles made of city calf leather in a different range of colors. The precious skin versions  – crocodile and ostrich – will be available in pre-order only.

Ladies, be prepared, the small shoulder bags are back!

LoL, Sandra

Photos: Courtesy of Prada

My Look: Arachnophobia

This was my outfit that I wore to the BREITLING store opening last week. Definitely not for the faint-hearted that suffer from arachnophobia as this mint-green cotton shirtdress from the Prada S/S 2018 runway is decorated with an eye-catching cartoon of six black, yellow and pink tarantulas above a swishy leopard-print skirt.

My look: Multi-print shirt dressicon, frame comic-print leather bagiconcomic print choker with spider charm and iconcadillac sunglasses, all by Prada, Adriana leopard-print calf hair and snake-effect leather platform sandalsicon, all by Marc Jacobs.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Zoofäscht 2018

Yesterday evening, I attended the Zoofäscht 2018 – one of the highlights of Zurich’s social calendar. The black tie event takes place every second year and collects money to support the Zurich Zoo. This time, CHF 500.000 were raised for the new «Lewa Savannah» that will host giraffes, zebras, rhinos and ostriches. After 60 years, the giraffes can finally return to Zurich.

My look: White mink shrug by PradaZhenya cutout metallic bandage gown by Hervé Légericon, printed metallic leather box clutch by Dolce & Gabbana, iconBianca metallic elaphe sandals by Saint Laurent, crystal and pearl-embellished drop earrings by Miu MiuTonda 1950 Clarity watch by Parmigiani Fleurierdiamond bracelet and ring, both by Vainard Fine Jewellery.

LoL, Sandra

All professional photos by David Biedert Photography and via Schweizer Illustrierte
All others © Sandra Bauknecht 

My Look: The Great Gatsby Party

Last Saturday, I was invited by a dear friend from Munich to a very special celebration, the Great Gatsby party, held at Villa Ephrussi de Rothschild in Saint-Jan-Cap-Ferrat, France. The decoration and the ambiance were divine. It is definitely one of the most beautiful villas on the Côte d’Azur, located between Nice and Monaco. The villa of Béatrice Ephrussi de Rothschild is also a museum, a pleasant daytrip destination, that houses a rich fine and decorative arts collection in a Belle Époque Italian-style palazzo.

My look: Vintage nude silk dress with plissé by Ralph Lauren Black Collection, feather stole, satin evening bag with fake fur trim, choker and earrings, all by Dior, long pearl and feather necklace by Lanvin, t-bar spectator shoes by Yves Saint Laurent (S/S 2004), feather-embellished velvet headband by Prada, brooch (worn in my hair) by Matthew Williamson andicon diamond ring by Vainard Fine Jewellery.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Racer Girl

Before leaving on vacation and working on a fast pace, I wore this fun onesie which is part of the raceway-themed Miu Miu Cruise 2018 collection to a meeting in Zurich. I adore it because on life’s fashion track, a girl likes to sparkle, even when dressing down.

My look: Patch-embroidered jumpsuit with racer girl printicon by Miu Miupink leather belticon by Saint Laurent, Cloudbust logo-embossed rubber and leather-trimmed mesh sneakers by Prada, Birkin shoulder bag in Swift leather by Hermès, «So Real» sunglasses and hoop earrings, both by Dior, Tonda 1950 clarity watch by Parmigiani Fleurier.

Ladies, start your engines!

LoL, Sandra

Photos: © Sandra Bauknecht

Prada Cinéma Evolution

«THINGS ARE BECOMING LESS BLACK AND WHITE AND MORE EVOLUTION!»

Prada Cinéma Evolution, the new Prada Eyewear digital project, is an ironic foray into the myriad facets of the female identity.

Inspired by the dreamlike power of film, Prada Cinéma Evolution lets dreamsflow with a surprising and amusing projection of personal memories. A TV commercial, an unexpected sound, a reflection in a mirror and a birthday cake are moments that emerge and entwine in a very personal film about a young woman on a sunny summer day.

The sunglasses and eyewear of the new Prada Cinéma collection are the stars of the story, a narrative device triggering a playful dichotomy between perspective and perception, subject and object and leaving the viewer to ponder the question: “Are you the observer or the observed?”

The new eyewear collection takes center stage with an unusual combination of contemporary aesthetics and sophisticated femininity. The sunglasses and eyewear have oversized frame fronts emphasized by a shining metal element, while the temples preserve the flat design of the iconic collection.

The digital project is live on www.prada.com and on official Prada social channels.
TO SHOP THE PRADA CINÉMA COLLECTION, CLICK HERE PLEASE.

LoL, SANDRA

Photos: Courtesy of Prada

My Look: My Prada Summer Inspiration

I love Prada. The reason is that Miuccia Prada has been a real trendsetter from her early beginnings, a strong woman with a clear vision. She doesn’t go with the flow, she is the flow.
Being a feminist, her way of dressing is a fierce force of nature. She’s saying «bye-bye» to the dated rules of how a woman «should» dress, because she absolutely understands there is no right way to be a woman. Miuccia Prada knows how to set the rules, new rules, to combine the unexpected. This is exactly what I love.

Her looks exude a very confident, powerful energy so intoxicating that it’s palpable. Here I am wearing some cute girly-like pastel colors but if you look closely at my tops, you will stop and think what the hell is this devil doing there and collectively wonder: Who. Is. This. Girl?! She is wearing a bandeau top over a striped shirt and wait… both are inside out.

My look: Printed striped cotton-poplin shirticon, and printed striped cotton-poplin bandeau top, and vintage embellished pink satin clutch, all by Pradalayered tulle midi skirt iconby D&G Dolce & Gabbanaembellished satin pumps and gold glitter sunglasses, both by Miu Miu

A girl who chooses to embrace a fierce style is saying she doesn’t care if you think she’s «cute.» She just is! And most importantly she doesn’t care if people find her «intimidating.» She’s simply going as she feels like. There is nothing in the world sexier than going as yourself.

My summer inspiration? A chill day at the pool, working, embracing my feminine side while kicking some …! We should all dress not for men, nor even for other women, but for ourselves.

WIN A BOTTLE OF PRADA CANDY SUGAR POP EdP 80ml

And the same goes for fragrances. If you like it, wear it. You are the one around it 24/7. This one «Prada Candy Sugar Pop» – 30ml (CHF 87.00) and 50ml (CHF 116.00) – has just come out in spring as part of the playful gourmand collection Prada Candy. Delicate notes of Peach and Vanilla mingle with airy Apple and Mahonial and shiny top notes of Bergamot and Green Citrus, comprising an unexpectedly substantial scent story: a sweet first impression cut with an ironic aside, Prada Candy Sugar Pop leaves the room on a high note.

I really like its sweetness, so contradictious to a fierce look. You just have to know how to do it, that’s all. And this, sweet kittens, is where I come in. Tell me about your summer inspiration (description or photo) and WIN A BOTTLE OF PRADA CANDY SUGAR POP EdP 80ml. To participate, please send me an e-mail with your postal address and the header «MY PRADA SUMMER INSPIRATION» to . All entries must be received until June 30, 2018. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules. The winner has to have a Swiss address.

LoL, Sandra


Photos: © Sandra Bauknecht – the contest is sponsored!
#mysweetaddiction, #pradafragrances, #pradacandysugarpop @prada

Sale Alert for the Must-Have S/S 2018 Pieces

Today, the sale at NET-A-PORTER has officially started and I would like to share with you my personal favorites that you shouldn’t miss. Some of them are even marked down 50%. Have fun!
icon

Fringed cotton-blend coat by Chloé (40% off)
A wonderful cover-up for a chilly summer night or the perfect piece to transition into the fall season.

icon

Crystal, bead and felt clip earrings by Etro (50% off)
Nothing elevates a look better than a piece of statement earrings.


iconPixie small suede and textured-leather shoulder bag by Chloé (30% off)
Already a classic that is here to stay – now on sale!


icon

Sequined mesh knee boots by Dolce & Gabbanaicon (40% off)
A great investment piece for the next holiday season.

One-shoulder stretch-knit jumpsuit by Stella McCartney (30% off)
One of my favorite pieces this S/S 2018 season, click here to see me wearing it.
icon

Suede platform sandals by Miu Miu (50% off)
I love to dance the summer nights away in a pair of platform sandals. What else do you want to wear on the cobbled streets in St. Tropez?!


iconTiered plissé-crepe, tulle and lace midi dress by Elie Saab (30% off)
Looking for an eye-catching summer dress? Here it is! It could be also perfect for a wedding celebration.


iconPolka-dot wool and cashmere-blend tank by Prada (50% off)
This piece works for many seasons to come. Don’t hesitate…

Happy Shopping! Doesn’t buying on sale feels so much better…:-)?!
TO SHOP THE FULL NET-A-PORTER SALE, CLICK HERE PLEASE.

LoL, Sandra

Photos: © David Biedert Photography
Stills: Courtesy of the Brands
icon

My Look: St. Tropez

Back from the amazing ASW Summer Weekend in St. Tropez, I am filled with many lovely memories that I will soon share with you. For the first evening, I wore this beautiful gown by my friend, Ukrainian-born, London-based designer Natasha Zinko who is one of the most talented designers I know. Her creations are beautiful, architecturally crafted pieces that play with proportions and cuts. Unexpected and different, exactly what I love!

My look: Point d’esprit strapless maxi dressicon by Natasha Zinko, Dioressence heels in dark blue cracked leather by Dior, bracelet by Anselm Reyle for DiorMy Own Code clutch by Valentino, Minimal Baroque sunglassesicon by Prada, silver-plated, Swarovski crystal and faux pearl clip earrings by Miu Miuiconand laser-cut leather waist belt by Alaïa.
icon

LoL, Sandra

With ASW Chairman Patrick Liotard-Vogt.
Photos: © David Biedert Photography

My Look: Back to the ’80s

The ’80s are back. But not everything is making a comeback, absolutely trending are sneakers, vibrant colors, strong-shouldered or asymmetric silhouettes and high side ponytails. I know, when you hear the term: side ponytail, hair nightmares of the ’80s may start dancing in your head, but I am here to change that. They are a welcome change from the hairstyles of today. Take this look as your guide on how to pay homage to the ’80s in 2018.

The message is clear «Girls just wanna have fun» exactly as Cindy Lauper warbled in 1983. And believe me, you will feel so young again…

My look: Cloudbust logo-embossed rubber and leather-trimmed mesh sneakers and asymmetric intarsia wool sweatericon, both by Pradaruffled crinkled silk-chiffon blouseicon and Sylvie mini buckle leather shoulder bag, both by Gucci, rickrack-trimmed stretch-cotton jersey track pants by Mira Mikati, and two heart-overlay round-frame sunglasses by Miu Miu and cocktail ring by Etro.
icon

LoL, Sandra


iconPhotos: © Sandra Bauknecht