IWC’s New Flagship on Madison Avenue

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Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship Boutique in New York City this month – with 3,000-square-foot the largest of its kind worldwide.

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“The opening of this Flagship Boutique in New York City marks a major milestone for IWC Schaffhausen,” says CEO Georges Kern. “It not only reflects the success of the brand, but also pays tribute to the home country of the company’s founder and to our American heritage. We are looking forward to welcoming our customers at this marvelous location at Madison Avenue and inviting them to experience IWC’s spirit and philosophy.”
In fact, IWC founder Florentine Ariosto Jones, an American entrepreneur who launched the brand in 1868, was born only a few miles away from the company’s new landmark.

Today, customers can explore the brand’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese at this outstanding bi-level boutique.

I would like to invite you to check out IWC’s newly launched NYC Globetrotter Guide that offers lots of insider tips for the city that never sleeps. Just click on the highlighted text.

LoL, Sandra

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23.04Photos: Courtesy of IWC

A Night in Portofino

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P1000756IWC’s gala event “A Night in Portofino” brought together well known faces – including many Hollywood celebrities. Guests arrived on the red carpet and were able to browse through the beautiful exhibition that showed Peter Lindbergh’s Days in Portofino on their way to the main hall where they finally arrived in the carefree days of the 1950 and `60s.

The entire evening was outstanding showing a “making-of“ film of the shoot and an impressive performance of Zurich Opera House, with a 60-strong orchestra and tenor Neil Shicoff.

Another highlight of the night was also when Tim Jefferies and Georges Kern started to introduce the Friends of the Brand. When all celebrities were on stage, you felt like being at the Oscar’s.
Enjoy all those beautiful photos of a night to remember.

LoL, Sandra

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Ronan Keating demonstrates what this night is about: The launch of the new IWC Portofino watch family.

Ronan Keating demonstrates what this night is about to celebrate the launch of the new IWC Portofino watch family.

Elle Macpherson looked amazing...

Elle Macpherson looked amazing...

...on the red carpet in her floor sweeping black gown.

...on the red carpet in her floor sweeping black gown.

Unbelievable that this beauty will turn 48 in March this year!

Unbelievable that this beauty will turn 48 in March this year!

Elle Macpherson with me.

Elle Macpherson with me.

IWC CEO Georges Kern with his wife Monika who definitely deserved a style award for her dotted stockings and the kitten heels!

IWC CEO Georges Kern with his wife Monika who combined her dotted stockings with kitten heels, well done!

Luis Figo and his beautiful wife Helen Svedin

Luis Figo and his beautiful wife Helen Svedin

Hollywood in Geneva: Kevin Spacey with Cate Blanchett

Hollywood in Geneva: Kevin Spacey with Cate Blanchett

I loved Cate's lipstick colour!

I loved Cate's lipstick colour!

Matthew Fox with his wife Margherita Ronchi who definitely would not have won a style award.

Matthew Fox with his wife Margherita Ronchi who was among the worst dressed. Those boots are a no-go for a red carpet gala event and the zebra look is pretty questionable, too. Her best accessory was definitely her hubby and their love for each other.

Me with LOST star Matthew Fox.

Me with LOST star Matthew Fox.

A wonderful opera performance was among the highlight of the nights...

A wonderful opera performance was among the highlight of the nights...

...as well as Ronan Keating's performance on stage.

...as well as Ronan Keating's singing some of his hits on stage.

Me framed by bestselling author Paulo Coehlo and Ronan Keating.

Me framed by bestselling author Paulo Coehlo and Ronan Keating.

Elle talking to Ronan

Elle talking to Ronan...

...intensively...

...intensively...

...and obviously very funny.

...and obviously very funny.

Malin, wife of Tim Jeffries, Elle Macpherson and Lilly Becker

Malin, wife of Tim Jeffries, Elle Macpherson and Lilly Becker

Malin and Tim Jeffries

Malin and Tim Jeffries

Elle Macpherson, Marc Forster and Cate Blanchett.

Elle Macpherson, Marc Forster and Cate Blanchett.

Cate Blanchett with me.

Cate Blanchett with me.

Zinédine Zidane with his wife Véronique at the table.

Zinédine Zidane with his wife Véronique in little D&G dots.

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Georges Kern asked all celebrities on stage...

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...among them Boris Becker, Elle Macpherson...

...and Jean Reno.

...and Jean Reno.

...Kevin Spacey imitated Bill Clinton and sang for us...

Kevin Spacey imitated Bill Clinton...

...and sang something for us...

...and sang something for us.

Cate Blanchett gave away some private details from the shoot in Portofino.

Cate Blanchett spoke about the shoot in Portofino.

A kiss on the hand could be answered like this...

A kiss on the hand... what a gentleman!

Peter Lindbergh...

Peter Lindbergh...

Peter Lindbergh took a photo of the Oscar-like crowd on stage.

...took a photo of the Oscar-like crowd on stage.

The amazing night ended to the sounds of Byblos.

Photos: © Sandra Bauknecht, © Getty Images for IWC

The Portofino Collection from Schaffhausen

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This week I went to the 21st SIHH (Salon International de la Haute Horlogerie) in Geneva. This private trade fair is a landmark event for the fine watch sector, and at this year’s show, 19 watch brands presented their new products, including Baume & Mercier, Cartier and Montblanc among others. IWC Schaffhausen definitely topped everything, celebrating the launch of their latest generation of its Portofino family.

Portofino that stands for the dolce vita of the 1960s had inspired the name of the IWC watch collection that took the world by storm in 1984 when its first model hit the market. It was the result of a happy union between the pocket watch and wristwatch.

So let me introduce you to those new members of rare beauty and simple elegance.


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12_PF_Automatic_RGBThe Portofino Automatic (Reference 3565), the unassuming star from Schaffhausen, will be available this year with a reworked design in a contemporary 40-millimetre case. Its classical shape is reminiscent of the IWC models from the 1960s without overdoing the retro vibe.

The watch can be customised with a strap or Milanese bracelet that is made of tightly woven wire mesh and that was highly popular during this era.
For further information, please click here.



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09_PF_Chronograph_RGBThe Portofino Chronograph (Reference 3910) is the elegant way to stop time. Inspired by the classical, functional design that characterised the Italian sports cars of the 1960s, it is a very understated watch making no exhibition of its sporting ambitions. The displays and stopwatch controls are elegantly integrated.
Apart from the classical alligator leather straps, it is also available with a cool but snug-fitting Milanese mesh bracelet.
For further information, please click here.





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04_PF_Dual_Time_RGBOne watch – two times: The Portofino Dual Time (Reference 3610) is the perfect companion for the sophisticated world traveller with its understated 24-hour display in the upper half of the dial that keeps him reliably informed about the time back home. The unique elegant alligator straps are handmade by Italian top-quality shoemaker Santoni. Each strap is one of its own.
For further information, please click here.



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14_PF_Hand-Wound_Eight_Days_Back_RGBThe Portofino Hand-Wound Eight Days (Reference 5101) is the family’s new flagship with its newly developed IWC-manufactured 59210-calibre movement and power reserve display that will run for full eight days. This watch comes also with a one-of-a-kind leather strap made by Santoni.
For further information, please click here.

 



Renowned photographer Peter Lindbergh captured the mood of the IWC Portofino 2011 watch family with amazing photos shot last summer in the picturesque Italian harbour town and featuring a crowd of A-list celebrities like Boris Becker, Cate Blanchett, Elle Macpherson, Hiroyuki Sanada, Jean Reno, Kevin Spacey, Marc Forster, Ronan Keating, Tim Jefferies, Zinédine Zidane, just to name a few.
Georges Kern, the brand’s CEO, brought Hollywood to Switzerland as most of them were party attendees and even visited the booth. Stay tuned for some gorgeous photos that I took. In the meantime enjoy this feast for the eyes: “Days in Portofino“ with famous Peter Lindbergh.

LoL, Sandra

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