Get ready for this coming Saturday! On February 20, an exclusive knitwear collection by Sonia Rykiel for H&M will be available in around 200 stores worldwide. The colours are flamboyant and the designs like her signature graphic stripes very à la mode.
It is the second part of the collaboration after the amazing success of Rykiel`s recent lingerie collection for H&M. The advertising campaign was shot by Sølve Sundsbø and captures the spirit of the brand perfectly, especially with the models` hair frizzed like the designer`s own.
It is also H&M`s first guest designer collaboration that includes children.
Available are very cute pieces for girls aged 18 months to 8 years.
During my studies, I interned with Sonia Rykiel, the „Queen of Knits“, and worked by her side in her design office located above the famous Parisian shop in Saint Germain des Prés (175, blvd St. Germain). It was a very interesting time for me – not always easy but definitely a worth-while life experience. Today Nathalie Rykiel, Sonia`s daughter, is the president and artistic director of the fashion house.
I was in love with her knitwear a long time before I got to know her. Every piece I own has never gone out of fashion and was absolutely worth the investment. Therefore I am really looking forward to the Sonia Rykiel for H&M collection.
The ultimate accessory is the UNICEF bag by Sonia Rykiel for H&M. Thirty per cent of the proceeds from the bag will go to a project supposed to improve the lives of children in cotton-growing communities in India. Read more on: www.hm.com/allforchildren.
Below you can find my favourites. Get your hands on an iconic piece with Rykiel`s hallmark stripes and rhinestones. Slogan sweaters are also always a major part of her collections. „Mon Pull Rykiel“ might be a good start! Combine your look with a little beret plus platform shoes and the Parisian joie de vivre will be all yours for little money!
If you are not able to make it on Saturday, no worries please, the whole collection (except for the UNICEF bag) will be sold online.
Photos courtesy of H&M