Off-White c/o Mytheresa Capsule Collection

Luxury online retailer MYTHERESA and 2013 launched fashion brand Off-White collaborated on a special capsule collection which will be sold worldwide exclusively from today. The collection, that consists of 8 pieces, picks up on Off-White’s high-minded take on street wear that embodies multiple juxtapositions, featuring lose shapes and street style in combination with very feminine details such as soft pastels and tight corsages.

An exciting look behind-the-scenes was given to both of the brands followers on social media through the videos “CUT HERE” (to watch part2 and part3 of the video trilogy, click on the highlighted text please), showing the making of the exclusive capsule collection. For the hero piece of the line, the khaki coloured Mackintosh, followers on social media were furthermore invited to be part of the creative process by deciding on the length of the coat.

The concept for the capsule collection was to embrace the internet’s relation with fashion, to empower the public and broaden while gaining additional fashion critics. The idea is that the garment is labeled with a series of marks. People can chime in with their opinion on where the garment should be cut. I take in the suggestions, but ultimately will make the final decision.” Virgil Abloh, Creative Director Off-White.

The Off-White c/o mytheresa.com exclusive capsule collection will be presented within a dedicated editorial story, featuring behind-the-scenes footage and the possibility to shop the looks directly.

TO SHOP THE EXCLUSIVE OFF-WHITE c/o MYTHERESA CAPSULE COLLECTION, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Mytheresa, Off-White

Miu Miu x Mytheresa Capsule Collection

Looking for something exclusive and new? Then I have something for you today. Mytheresa.com is partnering with Miu Miu to launch an exclusive capsule collection for S/S 2017 that is hitting the virtual shelves today.

The line, which is inspired by Miu Miu’s beautiful S/S 2017 runway collection and vibrant signatures, features ready-to-wear, as well as handbags and footwear.

How cute are those girly embellishments and the playful spirit of the bright floral and polka dot prints?! My two most wanted: Embellished cotton T-shirt and printed cotton-terry skirt.

Embellished open-toe sandals

Among the limited edition must-haves are the brand’s bestselling ballet flats and slides updated in pastel-hued shearling.

Shearling ballerinas

To introduce the new collection, the Mytheresa has teamed with Danny Sangra, a Central Saint Martin’s graduate and renowned director, artist and illustrator, to produce a short film called “Shark” that I invite you to watch below. It is very fun. But be careful! You might be in a serious shopping mode after!

To shop the exclusive Miu Miu x mytheresa.com exclusive capsule collection, click here please!

LoL, Sandra

Photos, Stills and Short Film: Courtesy of Mytheresa

Justin O’Shea Launches Own Brand

Recently, I was wondering what Justin O’Shea has been doing lately and just when I was thinking about the former global fashion director of MyTheresa and street style figure, I read the news on BoF: O’Shea will launch his own brand, SSS World Corp. This marks his return to design following his departure from Brioni in October where he worked as creative director for only one season. The runway debut of his new self-funded menswear brand will take place in Paris in June during the menswear shows. It is said to have a luxury streetwear price-point.

O’Shea’s one capsule collection at Brioni

As BoF states: «SSS World Corp will have advice, production and manufacturing support from Berlin-based 032c, the contemporary culture magazine and clothing line helmed by Joerg and Maria Koch. It will launch a full wardrobe, with product categories including outerwear, tailoring, shirts, t-shirts, swimwear, footwear and jewellery.»

People don’t want to buy into a label, they want to buy into an idea,” O’Shea tells BoF of the concept behind the brand. “There needs to be some kind of element of contradiction and something which makes them feel like they’re getting individuality rather than something that’s a blank approach.”

«It’s that mixture between formal and street, which inevitably I think is the trend that will go forward

O’Shea says he is confident about SSS World Corp’s launch and positioning. “You take what Demna [Gvasalia’s] doing at Vetements, they’re doing whatever they want and they’ve now paved the way because they stayed on their own trajectory. That [attitude] is lacking in menswear compared to womenswear and that’s where I found my relevance.

Good luck, Justin, I am curious to see the new collection…

LoL, Sandra

Photo: Courtesy of Justin O’Shea, Getty Images

Missoni x Mytheresa Activewear

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Now available! The beautiful exclusive Missoni x Mytheresa capsule collection. Angela Missoni‘s classic signatures are freshened up just a touch, resulting in six styles, including tops, trousers and an amazing overall, that will give you an immediate confidence boost whether you’re out in the city or heading to the gym.

I am completely in love with those performance-boosting pieces! Working out in style has never been easier! Definitely something that keeps me motivated…

As part of the exclusive Missoni x Mytheresa activewear capsule collection, Jennifer Missoni offers us a complete yoga tutorial wearing the active-chic look. Namaste.

TO SHOP THE EXCLUSIVE CAPSULE COLLECTION MISSONI X MYTHERESA, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Mytheresa

Mytheresa x Citizens of Humanity

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An amazing cool capsule collection by denim cult brand CITIZENS OF HUMANITY, consisting of six pieces, has hit the virtual shelves of online retailer mytheresa.com. The lineup includes distressed denim as well as trucker jackets and slim-fitting jeans. Citizens of Humanity founder Jerome Dahan, women’s creative director Catherine Ryu and the mytheresa.com team were inspired by the heavy metal scene of the ’80s and early ’90s. To emphasize this source of inspiration, model Jessica Miller was photographed by her husband Lars Ulrich, drummer and founding member of cult band Metallica, wearing this exclusive capsule collection.

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Trucker denim jacket

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Trucker distressed denim vest

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Agnes Mid-rise Slim Straight jeans

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Mid-rise Slim Straight distressed jeans

Lars Ulrich and his wife Jessica Miller
TO SHOP THE EXCLUSIVE CAPSULE COLLECTION, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Mytheresa

Mytheresa – Best Items on Sale

Best Items on Sale at Mytheresa

MYTHERESA has started the winter sale and I browsed through the selection to put together a list of items you cannot go wrong with. Have fun shopping!

Rockstud Noir haircalf kitten heels by Valentino
Every season re-interpreted – an awesome pair to get on sale.

2 Susanna studded ankle boots by Chloé
Already a classic.

3 Leather ankle boots by Saint Laurent
Something that belongs into every woman’s closet.

4 Falabella striped clutch by Stella McCartney
Such a beautiful piece to be kept forever.

5 Obsedia leather and calf hair shoulder bag by Givenchy
Show your stylistic command with this object of desire.

6 Leather shorts by Isabel Marant Etoile
A great investment for the next season.

7 Leather and woll-blend biker jacket with fur collar by Victoria Beckham
You need a biker jacket and this one is perfect. No discussion!

8 Leather accented pencil skirt by Burberry London
Sexy and sharp. All said.

LoL, Sandra

Stills: Courtesy of Mytheresa

My Online Shopping Guide in Glamour

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Dear German readers, have a look at the newest edition of GLAMOUR magazine. I am so proud to have five pages in the new trend part concerning my favourite online shops.

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For all who cannot get their hands on the German GLAMOUR, here is a brief summary.

FASHION and more…
ASOS: Great shop to find trendy pieces for less money
CLOSED: The best pants in the world
COJE: A must for all who love romantic looks
FARFETCH: Shopping around the globe
LOUNGE LOVER: My choice for yoga and comfy clothes
LUISA VIA ROMA: The place to explore upcoming and established designers
MYTHERESA: Great selection of many designers, among them Givenchy and Balenciaga
NET-A-PORTER: My all-time favorite! Best online shopping on earth!
PULLANDBEAR: Statement fashion from Spain for the small budget

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ACCESSORIES and more…
AVENUE 32: New star in shopping heaven
BOTICCA: Extraordinary jewelry and accessories by upcoming young designers around the globe
GIFTLAB: Great source for gifts and more
MONNIER FRERES: Pretty addictive website for all sorts of accessories

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FAMILY & Co…
AMERICAN GIRL: A dream for little girls and their mommies
LOVELYSTUFF: The perfect shop to plan your baby shower or best friend’s wedding
NAMEITLABELS: Be creative and design your own labels
POTTERY BARN: Affordable furniture, home accessories and frames
TINY PRINTS: Greeting cards, perfect for the next holiday season

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AMERICAN DREAMS
BERGDORF GOODMAN: My favourite US-shopping destination
J.CREW: Preppy chic par excellence
SSENSE: Many It-labels for both, men and women
INTERMIXONLINE: Paradise for all A-listers and trendsetters
MYUS: Your virtual US-address for all those stores that don’t ship to Europe or Asia

Happy Shopping!

LoL, Sandra

Chapeau! Stephen Jones x Victoria Beckham

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“The opening looks from the Victoria Beckham show emphasized a relaxed sophistication, which is a key trend of the summer season. Stephen Jones created the perfect felt fedora to complement this look which we commissioned exclusively for mytheresa.com”
JUSTIN O‘SHEA, BUYING DIRECTOR MYTHERESA.COM

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If you want to get your hands on this must-have fedora, you have to be fast… tomorrow, it will be sold EXCLUSIVELY worldwide here on mytheresa.com for €459.00!

Good luck!

LoL, Sandra

Photos: Courtesy of mytheresa, Victoria Beckham and Stephen Jones

Pre-Shopping: Stella McCartney F/W 2012

38_ban_preshopping_enStella McCartney F:W 2012 runway

Stella McCartney knows exactly how women want to dress right now and she proves it again this season with a collection of easy, beautiful pieces. Cue the much talked about mixed-media dress with the kicky skirt and high collar. A bright blue runs through the collection providing a flash for your traditionally dark winter wardrobe.

Those runway dresses are on every fashionista’s shopping list. This is your chance to shop them before they are available to all mytheresa customers during the next three days. Just click on the highlight text under the desired item to be transferred directly. And wouldn’t that Falabella leopard clutch just be the icing on the cake?!

LoL, Sandra

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Duchess satin and tweed mixed-media dress

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Tweed and duchess satin mixed-media dress

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Imprinted royal blue crepe dress

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Falabella leopard print clutch

Photos: Courtesy of Stella McCartney, mytheresa

Shop and Save at Mytheresa

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The official sale at mytheresa.com has started and there are some fab pieces marked down up to 50%. I always recommend not to shop too season-oriented. For example, look out for some iconic prints like this long dress by Emilio Pucci to the left or shop an amazing gown for your next black tie gala such as this stunningblack and white silk one by Marchesa Notte to the right.

A pair of animal print pumps by Rupert Sanderson will last for many seasons to come.

To shop the sale, just click on the banner below! Have fun!

LoL, Sandra

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