Moncler Ends Its Gamme Collections

This took me by surprise. Moncler announced that the house will discontinue its GAMME BLEU and GAMME ROUGE runway collections after the S/S 2018 season, announcing a new strategy in the coming weeks. Because of this development, they also part ways with Thom Browne and Giambattista Valli, who designed the fashionable sub-labels of the outerwear brand that has more than a $1 billion revenue per year. Browne was in charge for GAMME BLEUicon, the line for men, since 2009. Valli partnered first with Moncler in 2008 for GAMME ROUGE, the womenswear collection.

TO SHOP MONCLER GAMME BLEU FOR MEN, CLICK HERE PLEASE.
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TO SHOP MONCLER GAMME ROUGE FOR WOMEN, CLICK HERE PLEASE.

Moncler is highly successful at the moment with high growth rates. This, of course, brings competitors in the game, trying to get on the gravy train as well. So, Moncler might prepare itself for a new consumer behavior, faster and more volatile.

While I was in Milan a few weeks ago, the Italian outerwear brand opened its new 800-square-metre flagship on Via Montenapoleone with a fantastic party. They even transformed the famous shopping mile into a winter wonderland and fake snow was falling from above the windows. Inside, products from their different lines, still including the Gamme collections, are presented next to each other and not divided into different departments.

I am curious to hear more about the brand’s new strategy. The wheels in fashion are turning, and obviously faster and faster…

LoL, Sandra

Photos: Courtesy of Moncler, © Sandra Bauknecht

My Look: An Ice Bear in Milan

Hello from beautiful sunny Milan. Here you see me in front of the iconic Duomo (Cathedral of Milan) which is is the largest and most complex Gothic building in Italy. But who would have thought that this embroidered skirt with the cute ice bear would also be the perfect look last night? Surprisingly it was as Moncler had transformed the Via Montenapoleone in a snowy landscape for the opening celebration of their newly renovated store. Most of the street was cordoned off and covered in white, as a multitude of snowflakes fell continuously from the building, landing on the heads and coats of the invited guests (see photo at the end).

My look: Ruffle-trimmed cotton-blend cady jacketicon, ruffled-hem silk and wool-blend skirt, ruffled-neck chiffon blouseQueercore embellished leather ankle boots, GG Marmont matelassé shoulder bagicon and oversized round-frame actate sunglasses, all by Gucci.
iconHorsebit blue topaz diamond white gold ringicon by Gucci Fine Jewellery.

LoL, Sandra

Photos: © Sandra Bauknecht

There Is Something About Mary

Mary Katrantzou for Moncler

There is something about Mary that we all love! She is not only extremely charming but also one of the most talented designers of our time. Besides her amazing eponymous line, she has collaborated with the likes of Longchamp, Topshop and Repetto. This season, Mary Katrantzou has created a capsule collection in collaboration with Moncler, mixing the Italian house’s signature style with her iconic feminine cuts and bold graphic prints.

The exclusive collection MONCLER M will be available in Moncler boutiques worldwide from August 2013. As those pieces will surely be flying off the shelves, I recommend the following: 
PRE-ORDER THE MONCLER M COLLECTION HERE iconand be the first to wear it.

LoL, Sandra

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Photos: Courtesy of Moncler

My Year in Fashion – Highlights of 2012

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I would like to dedicate the first day of 2013 to a flashback of 2012. It was such an exciting year for me and I am truly thankful for all the magic moments I was able to experience and share with you. May 2013 bring us as many adventures and fashionable events as 2012 did.

Thanks for following me!

LoL, Sandra

January2012

JANUARY 2012

The year started with my visit to the fourth edition of Luisa Via Roma’s Firenze 4 Ever. As usual I had a lot fun, for example having dinner at the church, and adopted the Emilio Pucci Pug Dog for Happy Kids. It had been my third time at Firenze 4 Ever.

Then, I went to Paris for the Haute Couture shows and celebrated with Mary Katrantzou the launch of her amazing collaboration with Longchamp at Colette. Another highlight of 2012’s first month was the IWC Top Gun Gala held during the SIHH where I met lots of celebrities.

February 2012

FEBRUARY 2012

In February, I flew to the Fashion Week New York where I walked in my first runway show, Polyvore Live. I went to many fashion shows, spotted celebrities such as Olivia Palermo, Bradley Cooper and attended the Fashion 2.0 Awards plus the Bloglovin’ Awards.

After coming back from NYC, I had around 24 hours to repack and left for Paris with Dior for my photo shoot for the launch of Dior Addict Extrême.

Later this month, I accepted Gucci‘s invitation to see the F/W 2012 show, followed by a trip to Florence to visit the manufacture.

March2012

MARCH 2012

March started with Paris Fashion Week. Spotted on the streets, bloggers and editors wearing the veiled beanie designed by Stephen Jones for Jil Sander. The sun was shining already and I wore my first summery outfits like this one by Emilio Pucci.

In the end of the month, I flew to London to meet the American designer duo Kaufmanfranco at the net-à-porter offices along with jewelry designer Diane Kordas.

April2012

APRIL 2012

April marked the Diamond Jubilee of Her Majesty Queen Elizabeth II. A good reason to fly again to London. As it was Easter break, I took my daughter on a girls’ trip.

In my luggage, of course, all of my Union Jack-inspired must-haves. A lot fun for every fashionista: Having Prêt-à-PorTea at the Berkeley.

May 2012

MAY 2012

Being on the red carpet at the Cannes Film Festival was truly one of the biggest highlights of the year. The night of the Chopard Trophée was outstanding. The most memorable part: A private performance of Lana Del Rey.

A wonderful trip to the Lausanne Palace & Spa finished off this amazing month perfectly. I indulged in the world of Roja Dove’s Haute Parfumerie and enjoyed a feast for senses at La Table d’Edgar.

June2012

JUNE 2012

June was a busy month. I started for one day in Paris for the launch of Pleats Please by Issey Miyake. Then, the Art Basel took place. My favorites: Montblanc‘s party to celebrate the 10th anniversary of their Cutting Edge Art Collection together with Parisian art gallery Perrotin and Galerie Gmurzynska’s private dinner held with Zaha Hadid for the start of the Art Basel.

Later in June, I went on my road trip through the US with stops in Chicago, Denver and Salt Lake City. I drove all the way through Wyoming to Mount Rushmore, South Dakota, survived a hail storm and visited the Bonneville Salt Flats, Utah.

August-2012

JULY 2012

July was such a relaxing month that I spent mostly in Maui, Hawaii followed by a short trip to Texas before heading home to Switzerland. Just a few days later, I flew to Munich for the launch of Bobbi Brown’s newest book Pretty Powerful.

August2012

AUGUST 2012

In August, I flew quite a lot to Germany for work and Sandra’s Closet reached 40.000 Facebook likes (By the way, today we are close to 75.000 likes, how amazing is this in this short amount of time?!).

An absolute highlight were the St. Moritz Art Masters where I had the honour to be photographed by Amedeo M. Turello and Steve McCurry, two of the most famous photographers in the world. The results will be posted soon.

September2012

SEPTEMBER 2012

September was one of the busiest months of the year. For me, it started with the Venice Film Festival. I was invited by Gucci for the launch of Gucci Première and was so excited to meet with the face of the campaign, Blake Lively. Right after, I had the photo shoot for Swiss News.

In Zurich, I met perfumer Geza Schön during a lunch over the rooftops of the Swiss city. With Dior, I attended the Zurich Film Festival.

With Piaget, I went to the Biennale des Antiquaires in Paris and visited the famous Château de Malmaison. Just a few days later, I flew back to the French capital for Fashion Week. Best party: Anna Dello Russo’s Paradise Ball. Favourite shows: Pascal Millet and Jean Paul Gaultier.

October2012-2

OCTOBER 2012

The first days of the month, I was still in Paris for Fashion Week and attended blockbuster shows such as Chanel, Louis Vuitton, Valentino and Miu Miu.

Later, I flew to Hamburg to visit the Montblanc headquarters and worked on the creation of my Bespoke Limited Edition Ink “Sandra Berry” that was launched in the end of the year. Another exciting collaboration with Closed was revealed: My limited edition blogger “Zurich” T-shirt.

Then, I left for New York City for the best party of the year: The launch of Maison Martin Margiela with H&M where I spotted celebrities such as Julianne Moore, Chase Crawford and Sarah Jessica Parker.

The last days of the month, I went to Geneva to visit the Chopard headquarters in Meyrin.

November-2012

NOVEMBER 2012

Another busy month that started with the Mercedes-Benz Fashion Days Zurich. November marked a lot of events on Zurich‘s social agenda, such as the opening of the Rolex boutique and the Moncler store.

I flew to Greece with Hermès and hosted the exclusive Caviar & Oyster collection dinner with Bobbi Brown at my house.

December2012DECEMBER 2012

Such an exciting month for me as my Montblanc Bespoke Limited Edition Ink “Sandra Berry” has been finally launched.

I went to Gstaad with Louis Vuitton for the opening of their new store in the Swiss Alps and flew to Doha, Qatar for New Year’s Eve.

Moncler Store Opening Zurich

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Last week almost 300 guests celebrated the opening of the Moncler store in Zurich. Located at the prestigious Storchengasse 8, the shop carries the house’s impeccably tailored alpine outerwear for men and women as well as the Moncler Grenoble line that takes its name from the French village where the brand originated, along with fabulous accessories from cool hats to fashionable fur boots.

My look at the opening party: White padded gilet iconby Moncler Grenoble (Thank you, Moncler!), Millie tweed and wool-crepe dress iconby Stella McCartneySwarovski crystal necklace iconby Lanvin, bow-embellished suede and snake-effect leather ankle boots by Miu Miuicon, small Boston bag by Céline.

Enjoy the photos of the night and the shop!

LoL, Sandra

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Moncler_opening_zurich3Laurence Antiglio (Vestibule), Annina Frey (also dressed in Moncler Grenoble), me and a friend.

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Moncler_opening_zurichThe lovely Moncler team, who came from Italy for the opening party, with me.

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Moncler_GiveawayGuests received this exclusive gift.

_FSM1389Photos: Courtesy of Moncler and © Sandra Bauknecht

Street Style Zurich: Mina

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Spotted yesterday on the streets of Zurich: Mina with her 5 months old puppy Max.
The mother of a little boy demonstrates that being casual, comfy and stylish in one can be achieved easily.

Laying her main focus on the accessories is absolutely right. They should always be your biggest investment. The Hermès 35 Birkin bag in Togo leather is a dream, the popping colour “Rose shocking“ a wonderful eyecatcher. With a bag like this, you can keep the rest of your outfit low key. Her matching UGG boots and the pink leather bracelet by Hermès finish off the look perfectly. Her statement watch is by Maurice Lacroix.

Denim dresses are very trendy at the moment, hers is by H&M, as well as her black leggings. The dark Moncler down coat is a classic winter must-have.
I always recommend investing in an outerpiece of good quality.

LoL, Sandra

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