Barbie Celebrates Role Models

Last week to celebrate International Women’s DayMattel unveiled «role model» Barbies. After decades of focusing on their beauty and fashion sense, the famous dolls show finally their brains, strength and power as well. Not your average Barbies, these dolls are «Sheroes», meaning women who are heroes, designed to give young girls a range of inspirational and positive female idols.

The new dolls came after Mattel conducted a survey of 8,000 mothers around the globe and found that 86% are worried about the kind of role models their daughters are exposed to. Mattel’s series of empowering women dolls range from both the past and present.

Amelia Earhart, Aviation Pioneer

Many view this development as a thoroughly refreshing and progressive addition to the toy market like me. The new range showcases women from an array of professions: it includes US snowboarder Chloe Kim, Australian conservationist Bindi Irwin, Chinese volleyball champion Hui Ruoqi and French chef Helene Darroze. The range is ethnically diverse, Ibtihaj Muhammad stands for the first hijab-wearing Barbie and Mexican artist Frieda Kahlo is another «Shero» in the collection.

Ibtihaj Muhammad, Fencing Champion

But there are many voices criticizing the new dolls for still looking like «Barbie» as Mattel minimized the typical features that also have made these women special such as the famous Kahlo‘s famous monobrow (Barbie’s brows are thicker but not exactly looking like Frida) or the muscles of boxer Nicola Adams Obe.

Mattel’s message: «Inspire your little ones to paint a world of possibilities!»

Frida Kahlo, Artist

Nevertheless, it’s a great start and kids will love to have dolls that represent aspirational career paths and commemorate inspiring women. From «Sheroes» to «Inspiring Women», have a look at the latest Barbie role models – all extraordinary women honored with a doll in their likeness.

Leyla Piedayesh, Fashion Designer and Entrepreneur

By the way there is even a German lady among them: Iranian born Leyla Piedayesh who is the founder of fashion label lala Berlin. Congrats! Only a blogger is missing… I think for good when there is a real journalist as an influencer could probably be a quite tricky role model for a young girl.

LoL, Sandra

Nicola Adams Obe, Boxing Champion

Martyna Wojciechowska, Journalist

Patty Jenkins, Filmmaker

Chloe Kim, Snowboarding Champion

Hélène Darroze, World-Renowned Chef

Gabby Douglas, Gymnastics Champion

Katherine Johnson, NASA Mathematician and Physicist

Bindi Irwin, Conservationist

Yuan Yuan Tan, Prima Ballerina

Ashley Graham, Model And Body Activist

Sara Gama, Soccer Player

Hui Ruoqi, Volleyball Champion

Xiaotong Guan, Actress and Philanthropist

Ava Duvernay, Film Director

Photos: Courtesy of Mattel

The Greatest Barbie Collaboration Ever

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Life in plastic — it’s fantastic! British accessories designer Charlotte Olympia, known for her fun patterns and cheeky designs, brings our childhood dreams to life with this pink-tastic collection of clutches and shoes in collaboration with Barbie®.

Personally speaking, the greatest Barbie® collaboration ever!

LoL, Sandra

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Vanina textured-leather box clutch

Barbie_olympia_shoesiconPomeline patent-leather and mesh sandals

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Barbie Girl platform sandals

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Barbie World Perspex box clutch
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iconKitty embroidered leopard-print velvet slippers
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Collection DollCollection doll

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Photos: Courtesy of Mattel and Charlotte Olympia
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Barbie Lagerfeld

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Tata! Here are the first pics of of the highly-­anticipated collector toy, Barbie Lagerfeld, a collaboration between Mattel, Inc. and KARL LAGERFELD.

Taking inspiration from the the designer’s signature style, Barbie Lagerfeld is dressed in his likeness with accents taken from the real KARL LAGERFELD line. Borrowing from Karl’s iconic silhouette, the doll wears a tailored black jacket, white high-collared men’s shirt with French cuffs and black satin cravat finished off with fitted black jeans featuring the iconic all-over head print. The exclusive doll is adorned in accessories that include black fingerless gloves, sunglasses, black ankle boots and a leather purse with silver metallic accents.

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The worldwide launch is set for Monday, September 29, 2014 during Paris Fashion Week. The Platinum-label Barbie Lagerfeld doll will be available in limited quantities (only 999 dolls will be produced) for approximately $200 USD or €200 Euro through exclusive retail channels including; NET-A-PORTERicon, select KARL LAGERFELD retail stores, TheBarbieCollection.com, and Colette in Paris.

LoL, Sandra

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Photos: Courtesy of Karl Lagerfeld and Mattel, Inc.

Barbie – The Dream Closet

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During New York Fashion Week, at the Lincoln Center, Barbie threw open the sparkly, pink doors of her Dream Closet.

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It’s a special 9,000 square-foot installation with all kinds of looks to pick from and try on, a demonstration of what kids can do at home on their own computers if they visit BarbieWow.com and have webcams.

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The real attraction were the Barbie “dressing rooms,” where you pose while your picture is snapped on a giant screen, then allowing you to “try on” some of your favorite B-doll costumes.

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Stephanie Cota, Barbie’s senior vice president of marketing, has been active during Fashion Week for several years. There was a runway show in 2009 for the doll’s 50th anniversary, featuring outfits by 50 designers who included Vera Wang, Diane von Furstenberg and Calvin Klein.

In all, 75 couture designers have outfitted Barbie over the years. Cota and her Mattel crew were loaded with Barbie tidbits: There’s a “Barbie Pink” Pantone colour and more than 1 billion outfits produced for her since she first hit stores as a “teenage fashion model” in 1959 wearing a black-and-white zebra stripe swimsuit.

LoL, Sandra

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IMG_9043Photos: © Sandra Bauknecht