Logos for the Future


Today I would like to introduce you to an amazing digital contest and charity project powered by MSGM, the Italian fashion brand founded in 2009 by Massimo Giorgetti: LOGOS FOR THE FUTURE. MSGM’s followers are called to design an original logo graphic and to post it on Instagram with the hashtag #LOGOSFORTHEFUTURE, tagging @MSGM.

Massimo Giorgetti himself will select the 5 best logos, which will be featured in a limited edition capsule collection, soon to be launched on MSGM’s selling channels. Great news is that 100% of the collection profits will be donated to Save The Children Italia, to fund their campaign helping children in need of material and educational support following the Covid-19 emergency.

Winners will be asked for a high-res 300dpi+ scan or vectorial file for their logo submissions and will receive a €1000 gift card to spend on MSGM.it. Entries will be accepted until June 15, 2020.

I immediately decided to take part in this competition and designed a few logos that are inspired by childhood memories and the vibrant colours MSGM stands for.

Good luck!

LoL, Sandra

Photos: Courtesy of MSGM and © Sandra Bauknecht
#LOGOSFORTHEFUTURE

Massimo Giorgetti Now at Emilio Pucci

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After Friday’s news that Peter Dundas had departed Emilio Pucci after 7 successful years at the design helm, the Florentine brand, which is controlled by the LVMH Group, announced the appointment of Massimo Giorgetti to the position of Creative Director effective April 2015. Hailed by the international press as one of Italy’s most talented young designers, Massimo Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitates towards irreverent, joyful prints and bold colour.

Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers. In 2009, backed by Paoloni Group, Giorgetti launched MSGM and in just a few short years brought the company to international success. He will continue to design for his own brand, MSGM, dividing his time between Pucci’s Renaissance-era Florentine headquarters and MSGM’s Milan offices.

Founded by Florentine aristocrat Emilio Pucci in 1947, the brand came to epitomize a lifestyle that expresses freedom, boldness, youth and a legacy of ready-to-wear, mixing luxury and sophistication with humor and innovation. It operates a global store network of approximately 50 boutiques across 4 continents. (If you are interested, I recommend a previous interview I did with Laudomia Pucci. To read it please click here.)

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The first picture that popped up in all social media channels. A declaration of intention by Massimo Giorgetti: white T-shirt like a blank canvas – a new story to tell.

LoL, Sandra

Photos: Courtesy of Emilio Pucci

MGSM Toiletpaper

MSGM Toiletpaper

The encounter between MSGM and Toiletpaper has inspired a limited edition collection of unisex sweatshirts, with a mix of surrealism and bright colours in an unmistakable style. The inspiration, passion for music and the digital world of Massimo Giorgetti, creative director of MSGM fashion brand, blend with the distinctive spirit of provocation of Toiletpaper, the independent image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. A surprising, dynamic and sometimes irreverent world which celebrates the fusion between fashion and contemporary art.

Lipstick, eyelash curlers and a new take on ‘I heart you’… which one is your favorite?
The limited edition collection is available at FarfetchLuisaviaroma and Matchesfashion.

iconLoL, Sandra

Fashion Days Zurich 2012 – Opening Night

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This week, the Mercedes-Benz Fashion Days Zurich take place. In comparison to the Fashion Weeks in Paris, Milan, London and New York, those days focus more on the business-to-consumer side with tickets available for sale to get a feeling of high class fashion in reality. They are also devoted to helping upcoming young designers, enjoying the S/S 2013 collections of established and famous designers and to just having a lot of fun.

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Speaking of which, the four-day event kicked off on Wednesday with the Mercedes-Benz Opening Night. Among the famous guests American actress and former model Lauren Hutton, the world’s first male supermodel Markus Schenkenberg and British singer Dionne Bromfield
MSGM di Massimo Giorgetti, Marco de Vincenzo, Mila Schön and Angelos Bratis presented their collections for the next season, followed by a musical performance of the Swiss band Pegasus. The culmination of the event was the runway show of Laurèl.

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Spotted on the red carpet in the VIP-tent and later on the runway: Luisa Hartema, winner of Germany’s Next Topmodel 2012.

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Markus Schenkenberg with me

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How cool are the shoes of Patrick Liotard-Vogt, especially in combination with his purple pants…

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Greek designer Angelos Bratis,“The Draper”, won the first prize of the “Who Is On next?” competion for emerging fashion designers in 2011, organized by AltaRoma and Vogue Italia. The international jury was composed by important names of the fashion industry such as Suzy Menkes (International Herald Tribune) and Franca Sozzani (Vogue Italia). His winning brought him international press acclaim and a new job. He just moved to Milan to design the Vionnet collection. I couldn’t think of a better match!

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“I love the air, the sky and the people”, Massimo Giorgetti said about being in Zurich. He went on about his designs: “I love Indie music. MSGM is my soundtrack of the last six months when I was preparing the collection.” Massimo Giorgetti’s idea of MSGM is to mix and match great tradition with revolutionary ideas from the new millennium, and the first collections have been celebrated by the industry thanks to their inner iconoclastic and celebrative spirit.
To shop MSGM by Massimo Giorgetti click here.

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Marco di Vincenzo is Italian fashion’s rising star. He started his career as one of Silvia Venturnini Fendi’s key assistant on accessories at Fendi. Now with his own line, he has gone spare for the S/S 2013 season, showing cotton poplin pieces with jersey backs, sporty with an interesting approach to volume.

MilaSchön

Bianca Gervasio, Creative Director of Mila Schön, has a very good eye for colour and feminine cuts and showed a contemporary lightness paired with romantic details for the next summer. The young designer said about Zurich that she likes “the colourful and prismic light that gives it an elegant ambiance and its sophisticated people.”

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Lauren Hutton, who had graced 27 Vogue covers, was sitting of course front row and told Annina Frey that “her beauty secret is having a good man in your life”.

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Laurèl

At the Mercedes-Benz Opening Night, Laurèl sent their models in ’50s bikinis, pencil skirts and cute little tops down the runway. Highlight of the collection: The vibrant gowns.

The after party took place at the Park Hyatt and was a lot of fun.

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Bianca Gervasio with me

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Lauren Hutton at the after party framed by Raquel Marquard and me

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Lauren Hutton’s backpack was hilarious.

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Celebrating with Angelos Bratis and his friends.

Stay tuned for a detailed post of my outfit and of course all the other nights coming up soon. Unfortunately, I am little behind with my posts as my blog has experienced some technical problems during the last days due to maintenance work. You might have realized that the newsletter hasn’t been sent neither. My apologies for that!

LoL, Sandra

Photos: © Sandra Bauknecht