My Look: Love Always London

Last week in London, I wore one of my favorite dresses by Mary Katrantzou. The so-called Knight dress draws inspiration from vintage 1960s ties. Its striped bodice opens to a pleated skirt decorated with an array of typical animal prints you would see on an Hermès tie. Have you ever thought of transforming your hubby’s old ties into something new for you?! Might be worth the thought… If you are wondering why I am wearing such chunky boots, it was raining cats and dogs.

The photos were taken in my beautiful Belgravia Suite at the COMO The Halkin. A hotel review will be coming up shortly.

My look: Knight tie-neck graphic-print dress by Mary Katrantzouicon, Ceinture cut-out leather ankle boots by Balenciagaiconblack cardigan by Miu Miu, patchwork flap bag by Chanel (Resort 2011).

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Antwerp

Last week I spent an amazing 48 hours in Antwerp. The Flemish city in Belgium has so much to offer and I cannot wait to tell you all about it! Here you see me exploring the city in a comfy yet stylish outfit. Drawing inspiration from Disney’s film «Fantasia» released in the 1940’s, this cute dress by Mary Katrantzou is the height of whimsy.

My look: Quilted nylon coat with mink by Gucci, Iven Blue Centaur dress by Mary Katrantzou, lavender cashmere wrap cardigan by Ralph Lauren Black Labelgraffiti classic city tote bag by Balenciaga, crystal embellished biker boots by Miu Miu, teddy necklace by Dolce & Gabbana and leopard print scarf by Louis Vuitton.

LoL, Sandra

Photos: © Sandra Bauknecht

Mary Katrantzou – Queen of Prints

My avid readers know how much I love MARY KATRANTZOU. Since her first collection, I have been collecting her designs. So I was over the moon when she told me to be part of her first solo exhibition that opened its doors this weekend at Dallas Contemporary as part of its first season for the new year. «Mary, the Queen of Prints,» explores the innovative work and kaleidoscopic world of fashion designer Mary Katrantzou. In addition to the museum celebrating its 40th anniversary in 2018, the upcoming year also coincides with the 10th anniversary of Mary Katrantzou’s brand.

With Mary at the Net-à-Porter Dinner in London in a S/S 2014 printed top and skirt.

Mary Katrantzou has said: «Print can be as definitive as a cut or a drape and allows a woman to filter beauty found in design, in a subversive way. All my prints are constructed through digital technology. Digital print allows me to experiment with print in a way that fine art and other methods could not. It opens up a huge spectrum for possibility; I can create possibility out of impossibility, surrealism out of realism and both vice versa

Following previous collaborations with top cultural institutions such as the New York City Ballet and the Paris Opera, this exhibition will be the first time the entirety of the designer’s previous collections is represented under one roof.

«Mary, the Queen of Prints» will be on view at Dallas Contemporary, 161 Glass Street, in Dallas, Texas, until March 4th, 2018.

A beautiful dress from the F/W 2011 collection photographed by Tim Walker for Vogue.

Curated by Museum Director Peter Doroshenko and Director of Exhibitions Justine Ludwig, the exhibition will consist of approximately 200 garments as well as accessories, sketches, and textiles by Katrantzou. The works reveal Katrantzou’s diverse inspirations ranging from the pages of Architectural Digest to Fantasia, and provide a closer look at her inventive tailoring and techniques.

Presented in color groupings rather than chronologically (Katrantzou’s masterful use of color has been central to her aesthetic since the beginning of her brand), the garments create a prismatic field of color within Dallas Contemporary’s distinctive space and reflect the designer’s recognition in the industry as a creative mind and innovator.

With Mary at the UBS Unique Event in London in 2017

Born in Athens, Mary Katrantzou studied Architecture at Rhode Island School of Design and graduated with a BA in Textile design and an MA in Fashion from Central Saint Martins. Her graduation show in 2008, which featured trompe l’oeil prints of oversized jewelry on jersey-bonded dresses, took the industry by storm, immediately securing a number of prestigious stockists, notably Browns, Joyce, Colette. After her graduation show, Mary Katrantzou established her namesake brand. She now boasts over 100 high-end stockists ranging from Selfridges to Joyce,, Harrods and Saks.

Wearing the Ivory Dress from the F/W 2012 collection.

Mary Katrantzou was dubbed “The Queen of Print” by press, a moniker that recognized the enormous influence of her work in the medium. Katrantzou plays with clashing aesthetics, mixes technology and craftsmanship and explores opulent innovative embellishments in a world that is feminine, innovative, fresh and elegant.

Winning the Swiss Textiles Award in 2010 in Zurich

In 2010 Katrantzou was awarded the Swiss Textiles Award in recognition of her pioneering textile treatments; in November 2011, she received the British Fashion Award for Emerging Talent, in February 2012 was awarded Young Designer of the Year at the Elle Style Awards. In 2015, Katrantzou received the Vogue Designer Fashion Fund, was awarded Glamour designer of the year, Harper’s Bazaar Breakthrough Designer as well as the British Fashion Award for New Establishment Designer.

In Mary’s Powdy Print from the F/W 2012 collection.

Prestigious collaborations have included capsule ranges with Swarovski, Longchamp, Moncler, Topshop, Cowshed and Adidas Originals. Mary has also collaborated with artist Pablo Bronstein at the ICA, designed costumes for the NYC Ballet and the Paris Opera and her work has been exhibited at the New York Metropolitan Museum of Art and at Lord Rothschild’s «Creatures and Creations» exhibition at Waddesdon Manor in the UK.

Mary’s Girls: from Mira Mikati to Nicky Hilton, from Sabine Getty to Wendy Wu – we all celebrated with opening of «Creatures and Creations» in May 2017.

From left to right: Eugenie Niarchos, Sandra Bauknecht, Elena Perminova, Miroslava Duma, Mary Katrantzou, Tamu McPherson, Elisa Nalin, Elisabeth von Thurn und Taxis and Viviana Volpicella.

S/S 2018 – The Youth of the Year
F/W 2017 – A Fantasia  /  S/S 2017 – Minoan
F/W  2016 – Rodeo & Juliette  /  S/S 2016 – Cosmology
F/W 2015 – Kenophobia  /  S/S 2015 – Pangea and Panthalassa
F/W 2014 – Symbolism  /  S/S 2014 – The Shoes
F/W 2013 – Landscapes   /  S/S 2013 – Postage Stamps
F/W 2012 – Ordinary Objects  /   S/S 2012 – Flower Fields
F/W 2011 – Objets d’Art   /  S/ 2011 – Rooms
F/W 2010 – Madame Pompadour   /  S/S 2010 – Blown Glass
F/W 2009 – A Woman in a Bottle /  S/S 2009 – Jewels

Below you see how many pieces of the exhibition are from my closet. So proud of my personal collection and the fact that I have been part of the Katrantzou family from day one.

Serendipity Dress from the S/S 2011 collection

Jewel Tree Dress from the F/W 2011 collection

Kite Runner Dress from the F/W 2011 collection

Caramolengo Dress from the F/W 2011 collection

Harp Hazard Dress from the S/S 2012 collection

Fishtank Dress from the S/S 2012 collection

Powder Gun Dress from the F/W 2012 collection

Expandit Dress from the F/W 2012 collection

Alias Dress from the S/S 2013 collection

Ziggy Dress from the S/S 2013 collection

Orlyon Dress from the F/W 2013 collection

Godiva Jacket and Godiva Skirt from the S/S 2014 collection

Olivier Coat and Charm Butterfly Dress from the F/W 2016 collection

Hemera Dress from the S/S 2017 collection

Look 32 (Fustaella Shirt – Dove Top – Pantheon Skirt)  from the S/S 2017 collection

Nausheen Fox Fur Coaticon from the F/W 2017 collection

To many more year to come! Congrats, Mary, I love you!

LoL, Sandra

Photos: Courtesy of Mary Katrantzou and © Sandra Bauknecht

Mary Katrantzou x Disney x Colette

Inspired by the iconic Walt Disney full length feature film, Snow White and the Seven Dwarfs, London-based designer Mary Katrantzouicon has designed an exclusive collection for iconic Parisian store colette, that will close its door on December 20, 2017 unfortunately.

Marking the 80th anniversary of the groundbreaking animated feature, the collection centers on the scene stealing dwarfs re-imagined in technicolor sequin motifs, boldly embroidered on t-shirts and fully sequined sweatshirts, bombers and dresses. Combining Katrantzou’s signature witty and colourful style with easy-to-wear silhouettes, the collection aligns with colette’s innovative Parisian mix of modernity and originality.

My work is rooted in visual culture and the collaging of disparate elements in unexpected combinations” says Mary Katrantzouicon. “Snow White and the Seven Dwarfs is a definitive moment within pop culture and each individual dwarf expresses a different facet of feelings universal to the human experience. This collection is a re-interpretation of the iconic Snow White characters for our times”.

To celebrate the capsule collection, Mary Katrantzou iconand director Pierre Dixsaut have captured an immersive shimmering wonderland with model Louise Follain. The video will be premiered in the colette windows from now till this Saturday November 25th.

Those beautiful limited edition pieces will be available in store from now until November 25th and online at from now until December 20th.

Which dwarf are you? #happy #bashful #sleepy#sneezy #dopey #doc #grumpy
I am so in love with this collection! Bravo, Mary!

LoL, Sandra

Photos: Courtesy of @Mary Katrantzou 
Film and images: @pierredixsaut with @louisefollain

UBS Unique – Economy of Fashion

During the vibrant atmosphere of London Fashion Week, I had the pleasure to participate in a very interesting new project combining the world of finance and fashion: UBS Unique – Economy of Fashion.

Just as the world around us is changing, the face of wealth is evolving. The global income of women will grow from USD 13 trillion to USD 18 trillion by 2021* – more than China and India’s combined GDP growth and since 2015, women have held 30%** of global private wealth.

As women are looking for a response to their needs, UBS Unique has been created. The aim? To catalyze a long-term change in the financial industry to better serve women and to enable them to make the most of their wealth.

My lovely host, Kathrin Genovese Head Vice Chairmen Office, Global Ultra High Net Worth

Therefore a lovely group of female ultra high net worth individuals from all over the world was invited by UBS to London for two inspiring days. The event had it all: shows, talks and insights on how fashion can change the world for the better.

As I thought you might be interested in what I have taken home from UBS Unique, here’s a quick roundup of insights from the event’s speakers.

«The future of fashion will see creativity re-emerge as a key driver to take us from our current crisis state and into a new model for fashion. If we don’t push creativity at every step of the fashion supply chain to find new ways to design, produce, sell, wear and dispose of clothes, then we face a bleak future for fashion.”»Christina Dean

From left to right: Christina Dean, my humble self, Giorgia Caovilla and Elisabeth von Thurn und Taxis.

The look of love – how will the fashion industry change?

Women should “fall in love with the fact that fashion is a force for good,” says Christina Dean, founder of Redressan organisation working to reduce waste in the fashion industry. Christina believes fashion’s ethical future is in the hands of young designers and consumers. Or as Elisabeth von Thurn und Taxis describes it vividly, “it’s down to designers to rebel. There’s a lot of pressure on designers to become commercial so it stops creativity. I am anyway bored of all the fashion shows. There are too many.”

Online shopping is definitely an opportunity as emerging designers cannot always afford a retail space. They have a different pricing model. But in terms of sustainability it can cause also problems as people end up buying multiple sizes knowing they’re going to return it.

Dress with Sense – the practical guide to a conscious closet by Redress

How can you play your part in making fashion more ethical?

As I am always promoting, you can easily play your part in making fashion more ethical by buying the things you love and wear them for longer. When shopping, think about the value, not the price. And consider ways you can make sure your investments match your ethics.

You can also donate your quality, branded items with high value to charity Redress for resale.

Designer Mary Katrantzou and me framed by UBS key speakers, James Gifford, Senior Impact Investing Strategist, Chief Investment Office, UBS Wealth Management, to the left and Helen Brand, Head of Equity Research, European Luxury Goods, UBS Investment Bank

A short industry outlook

The top 3 words executives used to describe the fashion industry in 2016*** were: «Uncertain, Changing, Challenging.» But despite the wider economic slowdown last year, fashion has been a key value-creating industry for the world economy. In 2017, a slight recovery is expected to a point where the industry may see some growth next year.

Let’s take China for example. Chinese growth hit a soft patch: a stock market dip and real estate concerns have decelerated chinese growth, and shifted attention to India, Turkey, and other high-growth markets. China’s fundamentals, including growth of the middle and upper classes, remain strong and the government’s new fiscal policies are expected to improve conditions in 2017, but uncertainty remains.

A woman shops in a Louis Vuitton store in Shanghai. © SCMP Photos

London-based Helen BrandHead of Equity Research, European Luxury Goods, UBS Investment Bank, trusts in the mid market and expects “growth going forward to come from the Chines middle class consumer and therefore more at the entry level price points, with more chances for the handbag category compared to watches as many brands still have to strengthen the CHF 2000-5000 offer.

 When you think about China, factors such as pollution, a deteriorating environment, inhumane work conditions in factories, mass production come immediately to your mind. China and sustainability, connecting the dots between economy and ecology seems to be a complex problem. Therefore a valid question was raised during one of the panel discussions: how can we as consumers/potential investors contribute to overcome these issues?

Tailor-made investments – how can you invest ethically in fashion?

What’s impact investing? Put simply, it’s investing in ways that help make the world a better place. And it can make a big difference to the fashion industry, “especially when dealing with problems in supply chains,” says James Gifford, Senior Impact Investing Strategist at UBS. It’s good news for investors, too.

Impact investing is one of the tools that we can use to improve terrible situations such as exposure to slavery and trafficking – lots of brands don’t have full transparency throughout their entire supply chain.  Shareholders can take part in helping brands address that. Most critical is the intent – the willingness to change for the good. This impact must be measured with defined performance indexes to make it tangible to all stakeholders of the corporation.

Many investors assume that impact investment is a form of charity. In reality, quiet the opposite is the case. Gifford delivers the facts: two thirds of impact investment funds deliver comparable results to more traditional funds. Generating a financial return is indispensable and sustainable in itself; generated profits are more likely to be re-invested in impact projects and new investors may follow.

How to invest

  • Invest in best in class – some great companies that are trying really hard to improve.
  • Underweight / overweight the good guys and the bad guys.
  • You can engage your fund managers and advisors on this topic as most of them might not have thought about these issues. So having that dialogue can have an impact already.
  • Shareholder engagement is where shareholders use their voice to encourage companies to improve their behaviour. This can be done through fund managers or family offices.
  • Shareholder engagement can be very effective and you don’t even have to own that many shares to have a voice.

Great show: Mary Katrantzou’s F/W 2017 presentation took place at Tate Modern.

During those two amazing days, we had also the chance to talk to two outstanding designers who both have build up their brand in a breakneck pace. Cherry on the cake was the possibility to experience the excitement of fashion week as guests of Mary Katrantzou and Erdem at their shows.

With Erdem in his Mayfair store for a private shopping event during the «Economy of Fashion».

I don’t believe in fast fashion – I get a kick out of seeing real women wear my clothes on the street,” says Erdem Moralioglu, founder of the designer label ERDEM.

Shaping up – how Erdem Moralioglu built his brand

Since launching in 2005, the brand has become synonymous with versatile and powerful femininity. After studying at London’s Royal College of Art, Erdem started his own company and fashion line at the age of 27. The business took off when Barneys bought his first collection. In 2014, he put his collection online and opened his flagship store in Mayfair in 2015.

Today, ERDEM is sold in over 170 of the world’s most exclusive retailers, including Barneys New York, Bergdorf Goodman, Joyce, Colette, Dover Street Market, Selfridges and Harvey Nichols.
In the beginning of November 2017 his collection for H&M will hit the stores as he is the next designer to collaborate with the Swedish clothing giant (for more info, click here please).

With Mary Katrantzou in the private shopping suite at the at the Connaught Hotel in Mayfair, wearing an amazing coat from her F/W 2017 collection.

Print can be as definitive as a cut or a drape and allows a woman to filter beauty found in design, in a subversive way. All my prints are constructed through digital technology. Digital print allows me to experiment with print in a way that fine art and other methods could not. It opens up a huge spectrum for possibility; I can create possibility out of impossibility, surrealism out of realism and both vice versa,” says Mary Katrantzou.

Pioneering digital prints – how Mary Katrantzou became the fashion world’s darling

Greek-born Mary Katrantzou had an appreciation of applied design from an early age. Having begun training as an architect at Rhode Island’s School of Design, she transferred to Central Saint Martin’s in London to study textiles and finished also with a fashion MA in 2005. Katrantzou shifted her direction from textile design to womenswear with a focus on print as she loved the way printed textiles can change the shape of a woman’s body.

Success from the first moment: Mary Katrantzou’s graduate collection in 2008.

Her graduate collection in 2008 of digital trompe l’oeil prints of oversized jewellery on simple shift dresses served as a counterpoint to the minimalist movement that was dominating the runways at the time. From there, Katrantzou picked up 15 prestigious stockists including Browns, Joyce and Colette. Today she boasts over 250 stockists worldwide. Among the many prestigious awards, she received in her career, she also won the Swiss Textiles Award in 201, which helped her grow her business further. And would she rule out ever taking on an investor? “In the future, who knows,” says Katrantzou. “But true global scale is our ambition.”

Best of both worlds… fashion and finance.

I hope that you enjoyed this little insight into the new interactive event Economy of Fashion under the roof of the UBS Unique platform that was a great success. For two days, we received an exclusive insight into the business of fashion of emerging and established designers, disruptive technologies and brands that are making their mark on the industry.

I met amazing ladies from all over the world and it was a pleasure exchanging knowledge while enjoying some fun shopping and great food.

I would love to conclude with a quote from shoe designer Giorgia Caovilla: “The future of fashion will shorten the distance to be able to convey more clearly its message: LET’S HAVE SOME FUN!’”

LoL, Sandra

*Harnessing the power of women investors in wealth management, Ernst & Young LLP, 2016
** Global Wealth 2016: Navigating the client landscape, Boston Consulting Group, 2016
*** Source BoF-McKinsey Global Fashion Survey, September 2016

Photos: © Sam Bowen for UBS, © Sandra Bauknecht, © Redress, © Mary Katrantzou

My Look: Grecian Goddess in Provence

Mary Katrantzou has referenced her heritage for the first time for her S/S 2017 collection and I definitely couldn’t resist this «Hemera» dress which is printed with Grecian gods and has classic Cretan pottery patterns embroidered onto the shoulder straps. I teamed mine with a statement necklace and a striped cardigan on vacation in France.

My look: Hemera printed silk-georgette dressicon by Mary Katrantzou (40% off), floral-appliqué striped wool-blend cardiganicon by Gucci, gold-tone, tassel and stone necklace (50% off) by Etroicon, Elephant striped leather shoulder bag by Loewe, and vintage suede pumps by Yves Saint Laurent.

LoL, Sandra

Photos: © Sandra Bauknecht

Colette to Close Its Doors

This is truly breaking news –  Colette, the famous Parisian concept store, is closing down after 20 years. Saint Laurent will be taking over the Rue Saint Honoré location.

The founder of Colette, Colette Roussaux, and her daughter, Sarah Andelman, in their store.

Founded in 1997 by Colette Roussaux, the house has been led by her daughter Sarah Andelman in recent years.

The boutique became renowned for its extreme fashion edits, from high end designers to upcoming street labels, Colette had it all and combined this choice with an eclectic mix of lifestyle products. You could always find up-and-coming designers, such as Proenza Schouler, Mary Katrantzou and Rodarte.

Mary Katrantzou with me wearing her «Jewel Tree Dress» at Colette.

Personally speaking, I went to many fashion events that were hosted at Colette and it was always a pit stop during fashion week for inspiration. I shopped next to Kate Perry and partied with Mary Katrantzou during her launch event with Longchamp.

Colette, you will be missed! Stay tuned, the next breaking news will be coming up shortly as H&M will be announcing their next designer collaboration today!

LoL, Sandra

Photos: Courtesy of Colette, via Agnes Dherbeys for The New York Times, © Sandra Bauknecht

Most Important F/W 2017 Accessories Trends

This F/W 2017 season is all about having fun and exploring new territories! With fashion in a maximalist mood, accessories have kept their center stage. On the runways, fishnets are back, boots sparkle, and this winter you definitely need three bags at once. Red is the color to buy and don’t store your overknee boots, they are hipper than ever.

The forecast: Get ready for your another sumptuous season!

LoL, Sandra

Lanvin – Jason Wu – Cinq à Sept

Oscar de la Renta – Chanel – Saint Laurent

Marni – Prada – Miu Miu

Emilio Pucci – Moschino – Maison Margiela

Dolce & Gabbana – Loewe – Jeremy Scott

Tod’s – Bottega Veneta – Michael Kors

Proenza Schouler – Christian Dior – Balenciaga

Altuzarra – Rodarte – Hermès

Mary Katrantzou – Salvatore Ferragamo – Dries Van Noten

Coach – Gucci – Fendi

Balmain – Nina Ricci – Ellery

Victoria Beckham – Marc Jacobs – Narciso Rodriguez

Isabel Marant – Alexander Wang – Céline

Photos: Via

The Top 15 Runway Trends for F/W 2017

Here they are: the most important trends for the F/W 2017 season. Americana vibes, a powerful way to wear red, and vintage-inspired everything. Enjoy this comprehensive look at the pieces you’ll be wearing shortly. Deconstructed clothing is here to stay as well as florals and leisure suits. If you are looking at the new skirts, mid-length is the way to go.

I cannot wait for this beautiful season to arrive in stores.

LoL, Sandra

Givenchy – Fendi – Max Mara

Saint Laurent – Chanel – Comme des Garçons

Calvin Klein – Miu Miu – Emilio Pucci

House of Holland – Balmain – Alexander Wang

Gucci – Etro – Maison Margiela

Jason Wu – Alberta Ferretti – Erdem

Louis Vuitton – Michael Kors – Loewe

F/W 2017 TREND 8: ’70s PLAID
Tory Burch – Marni – Hermès

Prada – Mary Katrantzou – Elie Saab

Chloé – Marc Jacobs – Ashish

Dries Van Noten – Jacquemus – Isabel Marant

Dolce & Gabbana – Moschino – Junya Watanabe

Stella McCartney – Burberry – Alessandra Rich

Mulberry – Emilia Wickstead – Balenciaga

Sacai – Christian Dior – Esteban Cortazar

Photos: Via

The Modist


More news from the Middle East, a region that is developing extremely fast at the moment in terms of fashion business. With the launch of VOGUE ARABIA, the new online shop OUNASS that only serves the Gulf markets, operating in the UAE, Saudi Arabia and Qatar, and a growing loyal customer base in the Middle East for global online shopping destinations such as NET-A-PORTERiconMATCHESFASHIONicon and MODAOPERANDIicon, the economy is booming. Many of those online houses are working on localised sites in the region, mostly planned for 2018/2019.

2-dolce-hijabDolce & Gabbana launched a collection of hijabs & abayas in 2016 with a lot of success.

According to a 2016 Digital Middle East report by McKinsey & Company, the Middle East is on the edge of a massive digital evolution with significant unused e-commerce potential.

The_Modist_Ghizlan_GuenezGhizlan Guenez, CEO and Founder of The Modist

Yesterday, the first global online destination for luxury modest fashion, THE MODIST, has been launched. Conceived by Ghizlan Guenez, CEO and Founder, it provides a destination for like-minded women who want in-season, luxury fashion choices while respecting the context of their personal style, spanning all ages, faiths, cultures and ethnicities. 38-year-old Guenez, who is originally from Algeria, has been living in the UAE for the last 20 years which has helped her to profoundly understand her target market. With this launch, she is definitely trying to own the region before anybody else.

Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles – a relevant conversation at this time,” notes Guenez. “We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman“.


THE MODIST is shipping to over 100 countries, it is dedicated to women who dress to express their style in a contemporary, fashionable yet modest manner. The selection includes pieces of over 75 of the world’s leading ready-to-wear and accessories brands including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou amongst others.


If you are wondering how pieces from such designers can be modest, you come to the expertise that THE MODIST wants to curate by styling such brands in a more modest way and by proposing many ideas of styling, including clever layering, longer hemlines and sleeves. Being inspired by regional insights to still attract a global audience that is the motto.The ModCombining curated content and commerce, THE MODIST‘s accompanying magazine, «THE MOD» will provide shoppable content, seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews. The platform will also include personal styling and shopping tips, an in-house studio and a 24/7 personal concierge all built on an enterprise level e-commerce platform with global logistics partnerships.


Lisa Bridgett, Chief Operating Officer, whom I know from her position as Director of Global Sales and Marketing at Net-à-Porter, adds “The market potential within the modest fashion segment is vast and projected to reach a value of $484 billion by 2019. Our goal is to provide a one-stop, immersive content and shopping destination for the global luxury modest consumer whom we know and herald“.

The_Modist_Ghizlan_Guenez_Lisa_Bridgett_1The team behind The Modist: Sasha Sarokin, Sally Matthews, Ghizlan Guenez, Lisa Bridgett, Dima Ayad.

With offices in London and Dubai, THE MODIST team comprises, in addition to Guenez and Bridgett, international business and fashion industry specialists including Sasha Sarokin, Buying and Fashion Director (former Head Buyer at Net-à-Porter); Sally Matthews, Creative Director (former Fashion and Beauty Director of Harper’s Bazaar Arabia) and Dima Ayad, PR and Marketing Director (former Fashion Designer and Marketing VP).

Mary_KatrantzouAnother and interesting way of styling the Duritz pussy-bow printed crepe de chine maxi dressicon by Mary Katrantzou.

Great news is that you get 15% off your first purchase at THEMODIST with promo code MODGIFT.
Happy Shopping!

LoL, Sandra

Photos: © The Modist, @ Harper’s Bazaar Arabia