Flying to the UK for lunch on Monday sounds crazy to you? It might be. But if you are invited by SURF AIR to celebrate the launch of regular flights between London and Zurich, it is worth the time, especially that «saving time» is what SURF AIR is all about. It is private aviation with a regular schedule, «AIR WITHOUT LINES» is the slogan.

The first private plane being water arched in Zurich on Monday: A wet welcome to celebrate the launch of SURF AIR in Switzerland.

This first private air travel club of its kind is offering all-you-can-fly service for one monthly fee of CHF 3950 and is providing an effortless flying experience that saves valuable time with every trip. Operating a fleet of Embraer Phenom 300 Jets and Pilatus PC-12 aircraft, they fly to and from convenient airports in Europe and along the US West Coast and Silicon Valley, with additional regions and destinations to follow.

On our way to London in an Embraer Phenom 300 Jet, SURF AIR CEO Simon Talling-Smith with me.

You can arrive just 15 minutes before your flight. How amazing is that? No long lines, just hopping on the plane in style. As Simon Talling-Smith, CEO SURF AIR Europe, brings it to the point, compared to the hassle you sometimes experience at check-in or security at the commercial airport, SURF AIR is all about «being treated like a human being

Arrival lounge at London Luton airport.

For SUR FAIR‘s CEO, «Zurich is one of the most important airports that will be seeing the most flights in the near future.» Right now, there are 3 flights per week to London Luton and back, which are planned to be extended to 10 times per week. The company is also working on routes to London City airport to be a little closer to the city center than Luton airport.

SURF AIR’s Embraer Phenom 300 Jet that landed on Monday in Zurich.

Until March 2018, you will be able to fly to Munich, Luxemburg, Milan and Cannes from Zurich, followed by cities such as Frankfurt or Berlin. Also weekend getaways, such as Ibiza, are an interesting subject for SURF AIR.

Relaxing on board and saving time, probably one of the biggest luxuries of today’s world.

It is very convenient as you can book your spot on short notice depending on availability as often as you wish. All is included in the flat rate. Your luggage allowance is 15 kg. If this is not enough, you can get extra suitcases picked up at your home and delivered to your final destination. According to Talling-Smith, at the moment, SURF AIR has around 200 customers in Europe with one third being a female clientele.

Leaving Zurich from the private aviation terminal without the hassle of a commercial airport.

Personally speaking, if the route network is extended, it will be an amazing opportunity to use this service if you are traveling constantly to one of the mentioned destinations.

The narrow space allows great conversations.

When you become a member, you will have to pay a onetime entry fee of CHF 1300 plus the monthly flat rate of CHF 3950. Great news is that you can also book the service for just two months in the summer when you might be flying around more and then pause your membership for a few months. Moreover, you can book guest passes for family members, friends or business partners joining you on a flight.

Wishing SURF AIR a great start! I had a wonderful experience. To apply, click HERE please.

LoL, Sandra

Photos: Courtesy of Surfair, © Sandra Bauknecht and © Murat Temel