Longchamp by Shayne Oliver

Momentum and possibility, movement and progression have always been the forces behind Shayne Oliver’s vision, driving the artistic direction of his collections and collaborations. These elements have informed Oliver’s overall point of view, which he brings to his new collaboration with Longchamp. The founder of New York-based cult menswear label HOOD BY AIR joined forces with the luxury French leather goods and fashion house, Longchamp, to develop an inventive capsule collection of travel accessories and ready-to-wear that merges the distinct creative spirit of both collaborators.


Taking the concept of travel gear into a new era, the collection Longchamp by Shayne Oliver merges Longchamp’s history of craftsmanship and French elegance with Oliver’s transformative aesthetic, resulting in a dynamic offering for both men and women. The collection includes leather goods, footwear, ready-to-wear and garment bags, as well as a new iteration of Longchamp’s iconic Le Pliage® tote, reimagined by Oliver.

«I really like the idea of working with brands that are masters of their craftOliver shared. «Longchamp has a prestigious history of providing luxury travel essentials with expert craftsmanship. It made total sense to work with them on my first all accessories project

Throughout the collection, proportions are challenged and silhouettes are altered, disrupting the preconceptions of modern day travel. Travel takes on a new art form, underscored by unwavering freedom and temporal mobility. «While this is not the first collaboration for Longchamp or Shayne Oliver, it was a particularly energizing experience to work with Shayne in order to offer an unexpected collection to our customers,» said Longchamp Artistic Director and granddaughter of the founder, Sophie Delafontaine. «Designing Longchamp product through Shayne’s lens was an exciting challenge that allowed us to create product that is truly original.»

Sophie Delafontaine and Shayne Oliver

ABOUT SHAYNE OLIVER

Trinidad and Brooklyn raised, Shayne Oliver is the founder of the creative cult label Hood by Airicon based in New York City. Oliver’s interest in fashion and experimentation began at an early age where he founded the HBA creative collective in an underground warehouse dance community that subsequently emerged as a major fashion house in 2013. After exponential success and collaborations with the brand, Oliver decided to expand his vision by guest designing at major fashion houses under the legacy series A.S.S.O. (As Seen by Shayne Oliver) in order to promote his core concepts of individuality, high/low juxtaposition and expression. 2018 sees A.S.S.O.’s major collaboration with French luxury fashion brand, Longchamp, in a redesign of the capsule. The A.S.S.O. series will continue to work with designers who are considered Masters of Craft in their industries. These partnerships will propel conceptions of Oliver while paying homage to the brands’ heritage and legacies.

 As a designer, how did this collaboration with Longchamp enrich your personal point of view? 

I like to challenge myself and do things that are unconventional, I think that can be very liberating. I liked how this project had a strong sense of heritage and a different perspective that was based in people’s everyday lives. I was inspired by this. For me, living in New York, Longchamp is part of the, dare I say, streetwear, because a lot of people own Longchamp bags. It has a language that feels very organic to me. 

New York is my home and it will always be what I am inspired but Paris is fashion. 

How did this collaboration with Longchamp come about? 

The first thing that interested me about the project was the garment bag and from there, and I began to think about how travel influenced me in my own collections from the past. I came to think about the travel ties that we did for my previous brand HOOD BY AIR. (HBA) and bringing that into the language of Longchamp via the graphic. 

What do the graphics symbolize? 

HIATUS means ‘a gap’ or ‘a break’. The HIATUS logo relates to the period when we began working on this collaboration, at the time it was very important that I took a break. It was specifically the right time for this collaboration to happen so I feel like it was a great way of speaking about what was going on in my life – about needing to take a hiatus from the project I was working on and focusing on where I was heading, which is this new project ‘by Shayne Oliver’ – a series of collaborations with brands that have great heritage and renowned craftsmanship and putting my own spin on it. 

These bags are meant for the realness of life, it is less about having it be logos. 

This capsule collection brings some interesting styles, what inspired them? 

The collection is made to be used in multiple different ways, it is multipurpose. This multi-functionality is how I like to live my life in general and so I tried to make that as much a part of this as possible. 

SLING BAG 

For one, a lot of things that were happening to me at the time that involved healing, including physically being injured. We used the idea of an arm sling, like a sling you use when you are healing yourself, and turned it into a bag but it can still be used both ways. 

DOUBLE LE PLIAGE® 

This came from the idea of having a bag that was more personal and having one bag that was more business. You know which side you are using by the graphic on the front. The HIATUS side is meant for having fun and the other is more business. I was trying to make the Le Pliage® consistent with this idea of the new world. 

T-SHIRT 

We introduced a t-shirt style for the collaboration that speaks to the usage of the Longchamp graphic. I felt like it was important for that to be printed on a t-shirt as part of this new aesthetic for the collaboration. We then added the handles from the iconic Le Pliage® so it is branded in a way that mixes the new idea of branding and the old idea of branding. 

Longchamp By Shayne Oliver will launch at select Longchamp stores including the Longchamp Soho store in the US and on Longchamp.com before rolling out to Longchamp stores internationally in early May 2018.

LoL, Sandra

Photos: Courtesy of Longchamp

The New Jeremy Scott for Longchamp Bag

The_Twenty_bags _JScottforLGJeremy Scott for Longchamp, editions 2006 – 2016

In 2006, the very classic House of Longchamp teamed up with fashion’s favourite enfant terrible, Jeremy Scott, much to everyone’s shock and surprise. Contrary to what people expected, the pairing of traditional French with American pop was perfect, with Jeremy Scott revolutionizing the brand’s iconic Le Pliage bag each season, ever since.

Jeremy_Scott_for_longchampThe «Long Distance Call» bag by Jeremy Scott for Longchamp, 2016

This year’s edition, the «Long Distance Call» bag is inspired by a trip to space, in the depths of a mysterious universe where stars, planets and pink phones perfectly align. The 80s-style graphic print adds a vintage touch. Are you ready to embark on this new adventure?

Get your ticket for the “Jeremy Scott for Longchamp” galaxy exclusively at Colette now and in Longchamp points of sale later from June 2016.

LoL, Sandra

Photos: Courtesy of Longchamp

10 Years of Longchamp & Jeremy Scott

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 Ten years of creative freedom. Ten years of explosive, ravishing humor. Happy Birthday to one of the most fun collaborations: Longchamp and Jeremy Scott celebrate their 10th anniversary.

Jeremy Scott 10 Years Longchamp10 years of pure creativity

His irreverence is applauded, his audacity hailed. Jeremy Scott is part of a closed circle of designers who have no fear. A lover of Pop prints and bold colors, he is known for shaking up the catwalk with his extravagant designs. It is with this “enfant terrible” of the fashion world that Longchamp chose to team up in 2006. The unusual alliance between the legendary French leather craftsman and the turbulent designer came as a surprise to more than a few. Yet the partnership is perfectly in line with the label’s style.

Jeremy Scott Longchamp 15Limited edition for the 10th anniversary “Greetings from Hollywood”

Scott was given the challenge to rework the legendary Le Pliage® bag. Every season, the designer takes inspiration from his favorite pattern in his ready-to-wear collection and adds it to the label’s flagship bag. I am so in love with his newest limited edition and of course his Barbie® collection for Moschino!

LoL, Sandra

Photos: Courtesy of Longchamp

Jeremy Scott for Longchamp

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«Humpty Dumpty», a nursery rhyme, that is part of our childhood. It is full of innocence and naivety. It is popular. It can be sung, danced or even mimed sometimes. It is accompanied by unforgettable pictures and characters.

Jeremy Scott is evoking this nursery rhyme from on Longchamp’s Le Pliage® bag this season with his quirky sense of humor and colorful pop world. The print is a mix of rabbits, elephants, mushrooms, tortoises and more.

This new «Humpty Dumpty» limited edition with extravagant motifs will be on sale exclusively at Colette, Paris, from May 1, 2015, and available in Longchamp points of sale from June 1, 2015. Don’t miss out on this playtime treat!

LoL, Sandra

Photo: Courtesy of Longchamp

Alexa Chung Unveils New Longchamp Bag

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Alexa Chung stars in Longchamp’s F/W 2014 advertising campaign for a second successive season sporting the new Le Pliage Héritage bag, the epitome of the brand’s leather savoir-faire, whose striking trapezoidal shape was inspired by the iconic Le Pliage, which celebrating its 20th anniversary this year.

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In a nod to heritage and tradition, the campaign was shot by Max Vadukul in the privately owned Château des Ormes, a jewel of French 18th century architecture on the banks of the River Vienne near Tours. I am convinced that the new addition to the Longchamp family will surely be a bestseller…

LoL, Sandra

Photos: Courtesy of Longchamp

Longchamp S/S 2013: You Should Be Dancing

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Here is your exclusive preview of Longchamp‘s new S/S 2013 video that will debut tomorrow on February 12, 2103. This awesome campaign will put you in a good mood. Turn up the volume and you should be dancing…

I have to admit that I am sometimes feeling like Coco Rocha at the security check. I feel the urge to get those grumpy people to smile.

The old TWA terminal’s minimalistic design at JFK in New York reflects the architectural theme of the new S/S 2013 collection. Highlighting the season’s star bags: Longchamp 3D, LM Cuir and Gatsby Sport, Coco Rocha is set in scene as the glamorous, cosmopolitan traveler running to catch her plane, grabbing her bags from the luggage carousel, and passing through security.

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The S/S 2013 collection is also dominated by the Finca Luisa statement print in saturated shades, structured shapes and an architectural vision. Exclusively created for Longchamp, this graphic motif was inspired by the houses characteristic of South American estates (finca in Spanish) and is a playful tribute to the Mexican architect Luis Barragàn, celebrated for his use of bold block color.

LoL, Sandra

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Longchamp *DLongchamp 3D Bag

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Longchamp Gatsby SportLongchamp Gatsby Sport Bag

Longchamp3Stills, ad and runway photos: Courtesy of Longchamp, Photos showroom: © Sandra Bauknecht

Longchamp F/W 2012 Preview

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In Paris, I went to the Longchamp showroom to explore the house’s newest creations for F/W 2012. In keeping with the motto “More is More”, Sophie Delafontaine indulged in luxurious fabrics, lots of fur and extravagant colours. This is a collection where more is definitely more. Please see my favourites below.

If you are interested, check out Longchamp’s recent collaboration with Mary Katrantzou which is in stores now.

LoL, Sandra

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L1Sophie Delafontaine, Artistic Director of the Longchamp House, with me.

Photos: © Sandra Bauknecht