The New Jeremy Scott for Longchamp Bag

The_Twenty_bags _JScottforLGJeremy Scott for Longchamp, editions 2006 – 2016

In 2006, the very classic House of Longchamp teamed up with fashion’s favourite enfant terrible, Jeremy Scott, much to everyone’s shock and surprise. Contrary to what people expected, the pairing of traditional French with American pop was perfect, with Jeremy Scott revolutionizing the brand’s iconic Le Pliage bag each season, ever since.

Jeremy_Scott_for_longchampThe «Long Distance Call» bag by Jeremy Scott for Longchamp, 2016

This year’s edition, the «Long Distance Call» bag is inspired by a trip to space, in the depths of a mysterious universe where stars, planets and pink phones perfectly align. The 80s-style graphic print adds a vintage touch. Are you ready to embark on this new adventure?

Get your ticket for the “Jeremy Scott for Longchamp” galaxy exclusively at Colette now and in Longchamp points of sale later from June 2016.

LoL, Sandra

Photos: Courtesy of Longchamp

10 Years of Longchamp & Jeremy Scott

Sandra_bauknecht_Jeremy_ScottJeremy Scott with me

 Ten years of creative freedom. Ten years of explosive, ravishing humor. Happy Birthday to one of the most fun collaborations: Longchamp and Jeremy Scott celebrate their 10th anniversary.

Jeremy Scott 10 Years Longchamp10 years of pure creativity

His irreverence is applauded, his audacity hailed. Jeremy Scott is part of a closed circle of designers who have no fear. A lover of Pop prints and bold colors, he is known for shaking up the catwalk with his extravagant designs. It is with this “enfant terrible” of the fashion world that Longchamp chose to team up in 2006. The unusual alliance between the legendary French leather craftsman and the turbulent designer came as a surprise to more than a few. Yet the partnership is perfectly in line with the label’s style.

Jeremy Scott Longchamp 15Limited edition for the 10th anniversary “Greetings from Hollywood”

Scott was given the challenge to rework the legendary Le Pliage® bag. Every season, the designer takes inspiration from his favorite pattern in his ready-to-wear collection and adds it to the label’s flagship bag. I am so in love with his newest limited edition and of course his Barbie® collection for Moschino!

LoL, Sandra

Photos: Courtesy of Longchamp

Jeremy Scott for Longchamp

JS Longchamp

«Humpty Dumpty», a nursery rhyme, that is part of our childhood. It is full of innocence and naivety. It is popular. It can be sung, danced or even mimed sometimes. It is accompanied by unforgettable pictures and characters.

Jeremy Scott is evoking this nursery rhyme from on Longchamp’s Le Pliage® bag this season with his quirky sense of humor and colorful pop world. The print is a mix of rabbits, elephants, mushrooms, tortoises and more.

This new «Humpty Dumpty» limited edition with extravagant motifs will be on sale exclusively at Colette, Paris, from May 1, 2015, and available in Longchamp points of sale from June 1, 2015. Don’t miss out on this playtime treat!

LoL, Sandra

Photo: Courtesy of Longchamp

Alexa Chung Unveils New Longchamp Bag


Alexa Chung stars in Longchamp’s F/W 2014 advertising campaign for a second successive season sporting the new Le Pliage Héritage bag, the epitome of the brand’s leather savoir-faire, whose striking trapezoidal shape was inspired by the iconic Le Pliage, which celebrating its 20th anniversary this year.


In a nod to heritage and tradition, the campaign was shot by Max Vadukul in the privately owned Château des Ormes, a jewel of French 18th century architecture on the banks of the River Vienne near Tours. I am convinced that the new addition to the Longchamp family will surely be a bestseller…

LoL, Sandra

Photos: Courtesy of Longchamp

Longchamp S/S 2013: You Should Be Dancing


Here is your exclusive preview of Longchamp‘s new S/S 2013 video that will debut tomorrow on February 12, 2103. This awesome campaign will put you in a good mood. Turn up the volume and you should be dancing…

I have to admit that I am sometimes feeling like Coco Rocha at the security check. I feel the urge to get those grumpy people to smile.

The old TWA terminal’s minimalistic design at JFK in New York reflects the architectural theme of the new S/S 2013 collection. Highlighting the season’s star bags: Longchamp 3D, LM Cuir and Gatsby Sport, Coco Rocha is set in scene as the glamorous, cosmopolitan traveler running to catch her plane, grabbing her bags from the luggage carousel, and passing through security.


The S/S 2013 collection is also dominated by the Finca Luisa statement print in saturated shades, structured shapes and an architectural vision. Exclusively created for Longchamp, this graphic motif was inspired by the houses characteristic of South American estates (finca in Spanish) and is a playful tribute to the Mexican architect Luis Barragàn, celebrated for his use of bold block color.

LoL, Sandra


Longchamp *DLongchamp 3D Bag



Longchamp Gatsby SportLongchamp Gatsby Sport Bag

Longchamp3Stills, ad and runway photos: Courtesy of Longchamp, Photos showroom: © Sandra Bauknecht

Longchamp F/W 2012 Preview


In Paris, I went to the Longchamp showroom to explore the house’s newest creations for F/W 2012. In keeping with the motto “More is More”, Sophie Delafontaine indulged in luxurious fabrics, lots of fur and extravagant colours. This is a collection where more is definitely more. Please see my favourites below.

If you are interested, check out Longchamp’s recent collaboration with Mary Katrantzou which is in stores now.

LoL, Sandra






L1Sophie Delafontaine, Artistic Director of the Longchamp House, with me.

Photos: © Sandra Bauknecht