I am still so in shock. One of my favorite designers, especially because of his amazing character, Alber Elbaz, died Saturday in Paris from Covid-19. He was such a warm-hearted person, always thinking about his employees. Instantly recognisable for his broad smile and distinctive personal uniform of bow ties and thick-rimmed glasses, he was best known for his star turn leading couture house Lanvin. At their peak, sales were as high as €235 million. He definitely died too young, in June he would have turned 60.
Born in Morocco and educated in Israel, Elbaz climbed the ranks of the fashion industry from a small dressmaker’s shop in New York City to serve at the helm of Guy Laroche. Then appointed by Pierre Bergé, Elbaz next worked as creative director of Yves Saint Laurent from 1998 until he was fired after three seasons when Gucci bought the company and put Tom Ford in charge.
Designer Alber Elbaz walks down the runway at the S/S 2004 Lanvin show in Paris.
Elbaz began designing for Lanvin in 2001. He also held a minority stake in the company of nearly 18 percent. During his 14-year tenure, he was credited with the house’s renewed appeal thanks to Elbaz’s «classic with a twist» takes on silk cocktail dresses and other feminine designs, often playing with color or other unusual variations on hallmark elegance.
Alber’s sketches for Lanvin
His humorous sketches of everything from lollipops to his own face became a brand signature, also remember the amazing collaboration he did with Lancôme. Elbaz’s simple, feminine clothing, which has been compared to Lanvin’s 1920s outfits, was lauded by the fashion press. In 2005 Suzy Menkes wrote: «Elbaz is every woman’s darling. And that includes Nicole, Kate, Chloë Sevigny, Sofia Coppola and a slew of rising movie names.»
In October 2015, Elbaz announced that he had been let go from Lanvin after disagreements with the company’s major shareholder, Shaw-Lan Wang. He then took some time off until he launched a new label together with Swiss luxury group Richemont, AZ Factory, in January.
A tribute to Alber today on the AZ Factory homepage.
The following text has been written months ago but sometimes time flies and I always postponed to post it. It feels so bizarre to show it to you now post mortem. However, it is a tribute to Alber, to his latest venture in fashion, that hopefully will also have a great input how the world consumes fashion. It is all about inclusivity and diversity. I invite you to get your last piece designed by Alber…
In a Zoom call with Alber in January…
So let me introduce you to AZ Factory, the eagerly awaited fashion concept from Alber Elbaz. Launched at Paris Haute Couture Week in January, it had not only marked the comeback of Elbaz but also Richemont’s first foray into launching a fashion label from scratch, a €25 million investment, that is focusing on online distribution.
Described as Elbaz’ «dream factory» and created with «women of our times» in mind, the label is an expansion of the playful, confident pieces that have become his calling card through the years. This is a marvellous fashion moment! Neither a revolution nor an evolution but a refreshing reset! AZ Factory might change the face of luxury fashion as long as we’ve known it and Alber Elbaz might have become the new «Hervé Leger». Over the next few months a six part capsule collection will be launching.
Alber wanted to design for «All Women».
And one of the most exciting elements surrounding this new brand is the diversity in its sizing, with an emphasis placed on the fact that this entire six capsule series is inclusive for «All Women,» placing importance on body positivity and inclusivity. Sizing ranges from XXS-4XL or FR34 – FR48.
MyBody ribbed stretch-knit mini dress
and MyBody paneled stretch-knit leggings
MyBody
The essence of the MyBody capsule is bodycon styles made from a technical weave fabric that sculpt the female form. The AnatoKnit technology provides hugging tension that shapes your natural curves. The boning at the back supports your posture and the ergonomic design features allow for movement and breathability. The idea behind this is functional fashion that has been made for «women on the move» and Alber wanted to encourage us to wear these with their sneakers. I think they’d look perfectly splendid with heels too.
Your Body color-block ribbed stretch-knit mini dress and Your Body striped stretch-knit leggings
MyBody 2.0
The sporty edition of MY BODY. This additional story features colourblock designs paired with matching leggings. It’s the next level of athleisure.
Pijama Valentine printed silk-twill shirt and Pijama Valentine printed silk-twill wide-leg pants
Switchwear Pyjamas
Uplifting printed silk pyjamas are equally suited for sleep or for styling your look day or night. Made in collaboration with several artists and designers, which Alber found on Instagram due to the pandemic, these touching visuals reflect the emotions of our times and the wish to spread messages of hope, love and togetherness.
Switchwear recycled duchesse-satin maxi skirt
Switchwear
From bed, Zoom, to yoga, to the supermarket, to couch, to date night – Switchwear takes you from cozy to couture (and back!) in under 60 seconds. Upgrade your supremely soft Switchwear Prime-layers with the iridescent, satin-like Switchwear Duchesse Add Ons.
Neoprene and mesh sneakers
Pointy Sneakers
Hybrid footwear that combines the comfort and function of a sneaker with the elongating benefits of a pointy-toe shoes. Performance sneaker construction so you don’t have to trade off all-day comfort and stability.
In light of this, I was invited by Alber Elbaz and NET-A-PORTER to a live launch celebration for AZ Factory in the end of January. I also received a spectacle in a box to open during the event that included sweets, a puzzle, ….
Alber is such a sweet human being. He told us that he started his new venture by thinking: «How can I hug women? Who’s my customer? Is she an architect, who’s her mother, does she have kids?» He went on: «I wanted to create something for all of them. I never had one muse. I have never understood how to design for only one woman. It is the variety that counts. The world doesn’t exist of one song, one book or just one woman. Life is not black and white. I wanted to find something in the middle without being mediocre. I thought due to my own body shape that you have to hide who you are if you are a plus size. And the tiny women are sent to the children’s department. I wanted to change that. I also created the long zip opener so that women are not dependent on a man to open their dress. My sneakers are hybrid footwear, pointed like pumps to elongate the legs with all-day comfort. SwitchWear plays a key role for me. For example you wear leggings for travel and once you arrive, you just put a skirt over it. It’s modular dressing and also includes pyjamas. It is comfort, technology and a couture dream in one.»
Creativity? «The moment I feel and don’t be asked…» Az Lazy, Az Crazy…
Thank you, Alber, for your creativity, your positivity and for making us dream… you will never be forgotten!
TO SHOP AZ FACTORY, CLICK HERE PLEASE.
LoL, Sandra
Photos: © AZ Factory, Net-à-Porter, © Sandra Bauknecht
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Photos: © Sandra Bauknecht
