La Mer Blue Heart 2020

A decade ago, LA MER made a promise to come together in support of the ocean. Being entirely committed to protecting marine habitats around the world in in hopes to ensure future flourishing seas for generations to come, LA MER launched the BLUE HEART OCEANS FUND to further the brand’s initiatives, which help support ocean conservation efforts around the world. This year, LA MER is funding organizations that focus on educating future generations by empowering them to become change agents in their local communities.

It is a success story. In the past 15 years, LA MER has donated over $5 million and has helped to support the protection of 16 million miles of unique marine habitats across the globe.

Each year, the luxury brand presents a new jar for its hero product, the famous and iconic Crème de la Mer Moisturizing Cream, that deeply soothes and moisturizes to help heal dryness and leave skin looking naturally vibrant. The packaging for the 2020 Limited Edition Blue Heart Crème de La Mer is characterized by a shimmering hand-painted watercolor drawing inspired by the rippling waves of sparkling seas. The limited edition is available now for CHF 500 (100ml). Important to know is that buying the product has no impact on the donation.

If you like to participate in the the LA MER BLUE HEART mission and I would love to encourage you to do so, post a picture on Instagram (your profile needs to be public) using both hashtags, #LaMerBlueHeart and #LaMerDonation. LA MER will donate $25 for each post, up to $550,000, to the LA MER BLUE HEART OCEANS FUND to support its youth awareness projects on ocean conservation.

In the journey to protect the living connection we all have to the ocean, we know that even small acts of participation can make a huge impact. Tomorrow is World Oceans Day – stay tuned for my post dedicated to preserving our environment.

LoL, Sandra

Photos: Courtesy of LA MER and © Sandra Bauknecht

La Mer Summer 2019 and a Good Cause

On Saturday, June 8th, is World Ocean’s Day that is celebrated around the globe yearly. The LA MER Blue Heart Oceans Fund is committed to helping protect marine habitats through awareness-raising initiatives and charitable donations. Striving to ensure a future with flourishing seas for generations to come, LA MER donates $25 to the LA MER Blue Heart Oceans Fund every time someone post a public picture on Instagram using the hashtags #LaMerBlueHeart and #LaMerDonation this June until $650.000 will be reached in total.

Limited-Edition Blue Heart Crème de la Mer CHF 490.00 (100ml)

For summer, LA MER has some other limited edition goodies that you should not miss. Experience the sun-inspired radiance of Soleil de la Mer™ with:

The Bronzing Powder CHF 105.00
This velvet-to-the-touch bronzer creates a look of glimmering sun-kissed glow any day of the year. Harmonious and illuminating shades blend perfectly to highlight and contour the complexion. Skin looks radiant with a sun-warmed, illuminated glow.
The Glowing Body Oil CHF 120.00
My personal must-have each summer. With its rich blend of Vitamin E and nourishing oils, this luxurious, limited-edition body oil softens and conditions to create a natural-looking, sun-kissed glow. Layer over skin for a touch of shimmer and youthful luminosity.

The Lip Voluminizer CHF 95.00
Such an amazing new product! This lip gloss aka voluminizer has a beautiful iridescent sheen with an irresistible sensation. Infused with cell-renewing Miracle Broth™, this serum-inspired treatment instantly plumps, visibly softens lines and defines the look of lips.

All products protect your skin or lips with anti-oxidants and nourish with healing hydration, just one try and you’ll realize why nothing less than LA MER will do.

LoL, Sandra

Photos: Courtesy of LA MER – Cover Photo: © Sandra Bauknecht
#LoveLaMer #LaMerBlueHeart #LaMerDonation #GiftedByLaMer #SoleilDeLaMer

A Collector’s Cream

MEET THE LATEST COLLECTOR’S CREAM
Adorned with shimmering sea fans and watercolor coral, LA MER introduces this year’s Blue Heart Limited-Edition Crème de la Mer, already a true collector’s cream, to commemorate WORLD OCEANS DAY! Inside the pot is the famous luxuriously rich cream that deeply soothes, moisturizes and heals away dryness. My skin looks naturally vibrant and feels restored to its healthiest center. The iconic Miracle Broth™ – the legendary healing elixir that flows through all of LA MER – infuses the skin with sea-sourced renewing energies. Available for CHF 490 (100ml).

LA MER has teamed up with Sea2See Eyewear to produce this pair of sustainable sunglasses, made entirely from sea-salvaged plastic and handcrafted in Italy.

WHAT IS LA MER OCEAN’S FUND?
The ocean’s beauty is reflected in everything LA MER stands for. The sea is the brand’s constant inspiration. Alongside a devoted community of advocates, explorers and scientists, LA MER advocates for ocean protection through charitable donations, awareness-raising initiatives, and supporting ocean conservation projects.

AWAKEN A SEA CHANGE
The sea in you is the sea in me – and LA MER seeks to honor and protect the living connection we all have to the Earth’s precious seas for generations to come. Through the LA MER Blue Heart Oceans Fund’s commitment to marine protected areas in the Azores Islands, Grenada and the East China Sea, the brand hopes to positively impact the future of our seas.

In the East China Sea, #LaMerBlueHeart supports the groundbreaking research development of global sustainable fishing strategies to bring harmony back to marine ecosystems.

BEACH CLEAN UP
Each year, LA MER team members around the world lead an effort to clean their local shores and beaches.


All life on Earth is connected to the ocean and its inhabitants. The more you learn about the issues facing this vital system, the more you’ll want to help ensure its health. Share your connection with the Earth’s ocean with #LaMerBlueHeart and mention @lamer for a chance to be featured.

TO SHOP LA MER ONLINE, CLICK HERE PLEASE.
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LoL, Sandra

Photos: © La Mer and © Sandra Bauknecht

La Mer World Oceans Day

June 8th marks World Oceans Day which is a global day of ocean celebration and collaboration for a better future. This year’s overall theme is «Our Oceans, Our Future», with the focus on encouraging solutions to plastic pollution and preventing marine litter for a healthier sea life.

Shades of blue: GG Marmont matelassé mini bag by Gucci and the limited edition Crème de la Mer Blue Heart.

iconTo commemorate World Oceans Day, La Mer has created as in previous years a special collector’s edition of its much coveted miracle cream «Crème de la Mer Blue Heart» which will be available from now for CHF 490.00 (100ml). The ultra-luxury skincare brand has long been a committed guardian in assisting with the protection of sea habitats. Inspired by its healing power and the natural regenerating properties of plants, the Crème de La Mer creator and aerospace physicist Dr. Max Huber looked to the sea to transform the look of his skin.

THE MISSION

The La Mer Blue Heart Oceans Fund launches with a focus on protecting ocean habitats by expanding Marine Protected Areas and empowering ongoing ocean conservation projects around the globe.

This year, La Mer is taking its mission a step further through a New York City-based art walk and auction in collaboration with ocean conservation organization Project 0 and the storied auction house Sotheby’s.

Here is a glimpse of the extraordinary sea-inspired sculptures on display in New York City through the end of June.

THE LA MER
WAVE WALK

Partnering with La Mer, Project 0 brought together some of the world’s most influential artists, designers and culture-makers to create their own wave-inspired, charitable works of art.

On display in New York City during the months around World Oceans Day, the artworks will be auctioned off with all net proceeds going to ocean protection efforts. The online auction will be live until June 23rd, 2017. Sotheby’s will auction off select wave sculptures in an exclusive, live charity event on June 21st in NYC.

YOU CAN SHOP LA MER ONLINE HERE.icon

LoL, Sandra

Photos: Courtesy of La Mer and © Sandra Bauknecht
#LaMerBlueHeart – #LaMerWaveWalk