The Top 15 Runway Trends for S/S 2017

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Here they are: the most important trends for the S/S 2017 season. Scroll through my forecast to see which styles will be on everyone’s shopping list next season. From dresses in brilliant shades of fuchsia, strawberry, rose, and bubble gum to buzzy words on slogan tees. Don’t expect the high-volume sleeve to disappear anytime soon, the choice is yours – enjoy!

LoL, Sandra

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S/S 2017 TREND 1: THINK PINK
Hermès – Valentino – Céline

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S/S 2017 TREND 2: HIGH-VOLUME SLEEVES
Dolce & Gabbana – Marc Jacobs – Kenzo

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S/S 2017 TREND 3: 80’s LAMÉ
Saint Laurent – Isabel Marant – Gucci

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S/S 2017 TREND 4: OP ART
Akris – Mary Katrantzou – Louis Vuitton

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S/S 2017 TREND 6: 70’s FLOWER POWER
Prada – Chloé – Christopher Kane

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S/S 2017 TREND 7: SQUARE-SHOULDERED
Jil Sander – Balenciaga – Jacquemus

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S/S 2017 TREND 8: SWIM ADDICT
Max Mara – Fendi – Miu Miu

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S/S 2017 TREND 9: SLOGAN TOPS
Dior – Paco Rabanne – Stella McCartney

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S/S 2017 TREND 10: BRALETTES
Victoria Beckham – Alexander McQueen – Alexander Wang

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S/S 2017 TREND 11: SPORT SPIRIT
Moschino – Courrèges – DKNY

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S/S 2017 TREND 12: DEEP SEA METALLICS
Maison Margiela – Chanel – Balmain

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S/S 2017 TREND 13: GRAPHIC STRIPES
Mulberry – Lanvin – Tory Burch

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S/S 2017 TREND 14: MODERN RUFFLES
Givenchy – Erdem – Loewe

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S/S 2017 TREND 15: TRANSPARENT
Alberta Ferretti – Giambattista Valli – Emilio Pucci

 Photos: via Vogue.com

Interview with Carol Lim and Humberto Leon

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Dear readers, the big day is almost here. This Thursday, the KENZO x H&M collection will hit the shelves. I am thrilled to introduce you today a little more to this great collaboration and to the two masterminds behind it. Get to know the designers, that are truly two amazing people, and dive into the must-have pieces. I took many photos for you when I met them in NYC at the H&M showroom on Fifth Avenue.

sandra_bauknecht_kenzoxhm_look_day1_carol_lim_humberto_leonFramed by lovely Carol Lim to the left and Humberto Leon to the right in NYC.

Here is a little bit more insight about CAROL LIM and HUMBERTO LEON, the creative directors of KENZOicon, who have been friends since their studies at the University of California Berkeley.  In 2002, they opened their first store in New York. They took this decision after they had quit their corporate jobs at different fashion houses. Carol was a merchandise planner at Bally and Humberto was at Burberry. Even that it was a little bit of a risky time in New York, they dared this adventure. Not too surprisingly, OPENING CEREMONY went on to become a global sensation because Carol and Humberto bring such enthusiasm and fun to everything they do in fashion.

sandra_bauknecht_balmain_opening_ceremony_backMe running to the OPENING CEREMONY store in Los Angeles in 2013

The street wear brands that the designer duo brought into their store and made partnerships with, the things that they’d seen from their youth when they were growing up in the Los Angeles area, the celebrities who walked into their shop and expressed interest in the collection. This journey lead them to a big milestone in their lives. Five years ago, they became the creative directors at KENZO and transformed the brand immediately into something every fashionista wanted. Do you remember the hype about their tiger head sweaters (click here for a previous post from 2012)…

As you can see from the success, Carol and Humberto were clearly the right choice for the revival of the brand. KENZO TAKADA himself – when he started his brand in the ’70s in Paris – opened a store that was really visionary at the time. He mixed all these different cultures and design elements, and was one of the first ones transforming couture to street wear in a super accessible and fun way.

Therefore, H&M was eager for them to join their long list of designer collaborations. As ANN-SOFIE JOHANSSON, creative adviser at H&M, pointed out: «I think the timing was really right. We had our eyes on KENZO for a while, ever since Carol and Humberto joined and kind of recharged it. It’s really nice to have a house with kind of a history but also new creators giving it new energy

carol_lim_humberto_leon_anne_sofie_johanssonCarol Lim, Humberto Leon and Ann-Sofie Johansson, all in Kenzo x H&M

To begin, Carol and Humberto, looking at the beginning of these collaborations, 2004, the first was with Karl Lagerfeld, a couple years after you opened up your store, what was it like as retailers to see this phenomena happening in fashion, breaking the rules of what a designer brand could be, and what’s happened since then that made it possible for these partnerships to continue to be a success even 12 years later today?

HUMBERTO LEON: I think when we first heard about the Karl Lagerfeld and H&M collection, we were not only store owners but also lovers of buying and shopping and super excited. We were two people who lined up like everyone else. We just recounted all the pieces we had bought. I still own the suit, the dress shirt, the jeans, all these amazing things. I felt like it really gave us as consumers not only a chance to buy a designer, but also something that was created specially for this collaboration. So a really unique experience that is beyond just being able to buy the designer’s goods.

CAROL LIM: Yeah, and I think that having collaborated and having had a store, we realized the importance right away. We were excited to see the two brands coming together, creating something really magical. So for us, we had it marked in our calendars that it was something we were really excited to experience.

KENZO x H&M launch event : directed by Jean-Paul Goude - FIRST LOOKS

Carol and Humberto, why did you think this was right for KENZO as the first brand under the LVMH umbrella to do a partnership with H&M, which is interesting in itself?

CAROL LIM: First, we love the idea of storytelling and also speaking to a broader audience. It is also the perfect opportunity to not only talk to people that know KENZO, but to a whole new customer that could discover the brand. For LVMH, it is the perfect brand to test such a project.

HUMBERTO LEON: The idea of being able to experience the KENZO brand in different ways is really part of our ethos. So this was a no-brainer. H&M has an amazing portfolio of designers that have done this. It feels exciting to be a part of this group of people.

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That’s a really good point. The hesitancy some designers had at the beginning is completely gone now. There’s no reason to not think this is a great thing for them. Tell us about your concept. What is KENZO x H&M?

HUMBERTO LEON: The most exciting part about this collaboration is that every piece we created is somewhat unique for this KENZO x H&M collection. We wanted to treat this as if it was a true conversation between the founder, Kenzo Takada and us. We went into the archives and actually resurrected pieces in their original form but we obviously modernized them. For instance, the dress behind us is one of the famous dresses from a 1978 collection where there were only two pieces made. There’s over I think 300 meters of ribbons. We own one of the two pieces and a museum owns another. So it’s super exciting that the H&M customer can actually come in and get a piece of this.

For Carol and I it was important that everyone knew that this house has a really, really unique story. It started in 1969 by one man before all the other Japanese designers came that now show in Paris. Kenzo Takada was the first. It’s exciting to tell the story of him, his struggles and the joy that he brought to the French capital.

For instance, there are a lot of little details that we found when going through the archives, he finished all the pieces so beautifully that they look like they should be reversible, so we decided to make some reversible as Carol’s skirt among other pieces. I think knitwear is another great example. We did a really amazing knitwear exploration, probably more than a lot of the other collaborations. It’s a big code of the house. So it’s exciting that people can actually buy a piece of this part of history.

sweater_kenzo_hmThe «watermelon» sweater is super soft.

Some of the 110 looks are a little bit wild. Jean-Paul Goude, who did the advertising and imagery, and  worked on the show, described them as nutty. There are pieces that when you look at them out of context, people may not even know how to react to them. There’s like a pink and green tiger striped sweater that could have been inspired by a watermelon. What you were thinking when you decided to go in such a strong fashion approach?

HUMBERTO LEON: We came into it as us, as the fanatical shoppers. We wanted to approach this, and we’re obviously showing really strong looks on the runway, really strong looks on the presentation and the campaigns. But in reality I think, as consumers, you only have a chance to grab as much as you can as there are only a couple of pieces. And the idea we’ve always said is that we want people to mix with what they are already having in their own wardrobe.

We always feel a lot of times when you design fashion, when you give a really strong proposal on the runway, it ends up being really expensive. It’s the €3,000 piece. We thought this would be a fun opportunity to be able to buy a piece of fashion at a really incredible price. I think that’s why we wanted it to be super unique. Most of the stuff was never in our collection. It’s really almost kind of buying a piece of history. The idea is that you can make it your own. And, yes, there are strong pieces. I think that the brand is known for the prints and the color and the fun. We’re showing it one way, and we really feel like in the end people will kind of interpret it their own way.

CAROL LIM: I think true to the spirit of how we work and also the brand we wanted there to be a joyfulness. When you walk into the room and you see the clothing, you can’t help but smile. I also think Humberto is right, when you pull it apart, you’re going to find things. But each piece can stand on its own. Hopefully it’s going to be the kind of piece that, you know, even if you may not wear it at this point in time, you put it in the box and save it and it comes back out. We wanted to approach every single item that way.

KENZO x H&M launch event : directed by Jean-Paul Goude - FIRST LOOKS

It seems there is something for many different types of customers, different generations in this collection. Who do you think is the customer for it, in your mind? With all this fashion, what challenges did you face, given the huge scale of this project?

HUMBERTO LEON: I feel like the customer who has grown and loved KENZO for the last almost 50 years will look at this and say, Whoa, they really arced back into the spirit of KENZO. I think that customer who is probably in their 50s, 60s, will be super excited to see what this is and reminisce about what this brand is. I think for a younger generation, there’s a lot of stuff that Carol and I injected into the brand that you can easily understand and  incorporate into your wardrobe. In many ways, there’s almost something for everyone. We always said, and Kenzo Takada also mentioned, it’s not about an age, it’s really about a spirit. So this collection is for a youthful spirit. That can really be an ageless notion.

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CAROL LIM: Actually H&M were incredible partners. The ribbon dress was not an easy feat to accomplish but they were able to create everything. They were equally as excited about pushing it to the right quality and the finishing. So everything, even the small little buttons for which we created specific hardware, down to even the thread. 

74f89b2552b6e7fe5213c3e02af4c60bHans Feurer, Kenzo ad campaign, 1983

Let’s go back to the specific references within the collection. It’s really quite fascinating what you found in the archives, more so than perhaps you even do in the KENZO collections. There is the net print from maybe the second collection you showed in the showroom. What other elements are actually from the archives here?

HUMBERTO LEON: All the florals are from the archives. So you see all the florals and the ribbon tapes. There’s these floral dresses. The original kind of leopard print is from the archives.

One of the things we decided to do was do a mash-up between the archives prints and our prints. So you see the original tiger print that was on these amazing photos that Hans Feurer shot of the three women in these body suits, three-colored body suits. So this is from the archives. We recreated those jumpsuits in the collection. They’re two pieces, so it’s not one full body suit. But they’re these amazing, washable wool. So it’s an amazing fabric. H&M really took the time to redevelop these fabrics for today’s times, so they’re super cool, washable wool jerseys.

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Aside from that, the fuzzy coat is one of the first things that Kenzo Takada made. He made these hoodies, jackets and everything, even faux fur, the latter was kind of a great little fabric that really kind of brings us back to when he began, almost this kind of great naïve way of working that was just raw.

floral_top_hm_kenzoThe cropped floral top.

But I think the off-the-shoulder thing is something that if you are a KENZO fan through the years, like, different journalists have told us, I bought my first off-the-shoulder piece back in the day. We recreated those pieces both in a little crop top and this floral pleated ensemble. These are all really kind of signature details of the house.

img_3781The must-have sweatshirt

Then obviously Carol and I brought in the sweatshirts, made those a big thing for the house. We wanted to celebrate that and give the icon, which says KENZO Paris, with the running tiger in the back, is actually from the archives. That is from a piece from the ’80s. So we really, really brought in a lot of archival elements into the mix, which we felt like was such a great way to celebrate the brand.

CAROL LIM: Then we also have a lot of silhouettes we created in our first and second collection. There’s a sleeveless reversible silk dress with the medallion in the larger and smaller scale. There’s kind of a long tiger striped dress. Each piece is kind of speaking back to the archives or the period of time we kind of put our collections out.

HUMBERTO LEON: Yes, the medallions come from a little tie and a silk square that is from the archives, as well.

Kimonos over the must-have ribbon dresses.

You are mixing global cultures, there are the sandals, there’s a kimono in the collection. How do you approach that as designers when you’re kind of sampling from different cultures in a sense? What kind of message does that promote for the brand?

HUMBERTO LEON: Carol and I have always used our travels as a prime example of where we gain inspiration. We try to really embrace the authenticity of cultures. Similar to Kenzo Takada, who also had these famous travels that he brought back into his brand. But you have to give it your own take and twist it. I would say that our kimonos, it’s not a rub-off of a traditional Japanese kimono. It’s really a fashion take on that silhouette. We made them reversible. We made them cropped. I think the idea is to be inspired by culture, but at the same time I think hint and reference to it, but also give it your own take, your own personality.

hm_kenzo_lookbookFor the lookbook, click here.

There’s a lot of personality in the lookbook. I’m sure the reaction you’ve seen to this already tells you quite a lot about how welcome the representation of diversity is in fashion today. How did you select the group represented? How did you approach them? How do they reflect the values of KENZO x H&M?

HUMBERTO LEON: When we sat down and talked about this project, Carol and I wanted people to represent, first and foremost, themselves, something that they stood by. Individuality was a really big expression in what we were looking for. People that were authentic and that expressed themselves. So we  didn’t look at the models how they looked but what they stood for as human beings. It was a really kind of genuine approach Then as a bonus, they all looked amazing in the clothing. There was a big diversity. There’s a makeup artist, a performer, a singer, a journalist. I think that we could really relate to these people as you could imagine sitting down at a dinner table with them and having great conversations. They felt like great ambassadors for us. 

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And what about the campaign?

HUMBERTO LEON: For the campaign, we have everyone from Chance The Rapper, Iman, Rosario Dawson, Martinez, Suboi. These amazing people from all around the world that in many ways are our idols that we think stand for something so great and so exciting. The look look together with the campaign presents a great group of people, really authentic and real to us.

kenzo-2012-fallKenzo F/W 2012 campaign shot by Jean-Paul Goude

Tell us about Jean-Paul’s involvement. How did you approach him? Isn’t there’s a slight connection to Kenzo Takada himself. Why was he the person for the ad campaign?

CAROL LIM: Humberto and I have been fans of Jean-Paul from growing up. I think we’re familiar with his work as an art director, as a photographer, and as really an image maker. When we first joined KENZO, Humberto and I, we were brainstorming about who would shoot the first campaign? Humberto came up with Jean-Paul. As we were dreaming up who we wanted to collaborate with when we joined the house, he was the first person that we approached. Through luck and perseverance and through developing a relationship with him, he came and he actually said to us, I know Kenzo Takada. Through scheduling conflicts, they never worked together. I can sense the energy of what you’re bringing. He’s very much about a personal connection. So he shot our first campaign for us at KENZO and we formed a very deep bond with him.

So when this partnership came about, we even deepened his involvement with the event. If you’ve seen any of his happenings, for example this incredible bicentennial for France. What he’s able to do on an event level, even on windows, a lot of different things, we thought if he would be open to it, would he be interested in working with us on this project.

untitled-article-1461238096-body-image-1461238226Grace Jones by Jean-Paul Goude

HUMBERTO LEON: I mean, even prior to everything Carol just said, I don’t know if everyone knows how amazing Jean-Paul Goude is, but he obviously did all those amazing Grace Jones covers, all this amazing, amazing work with different brands, incredible people. But Carol and I, even before we joined KENZO, when we were doing our interview for the job, the first question they asked, they said, Who are you going to get to shoot the campaign? We said, Jean-Paul Goude. They said, Oh, wow. Do you know him? We said, No. They said, How are you going to get him to shoot the campaign? We said, We don’t know, we’re going to figure it out. Okay, you get the job, let’s see if you can figure this out. In our first and second campaign, Jean-Paul shot it. We became friends. That was really the main thing that happened. We went into this as a part two of what we had done. I think that the show and the runway experience, it’s a deepened relationship because he really hasn’t done too many performances, art directed, creative directed too many performances. The bicentennial is probably the most famous.

kenzo_takadaSince selling KENZO to LVMH in 1993, Kenzo Takada has travelled the world and set up his own interior company.

What would Mr. Takada say about your collaboration with H&M? Would he approve?

HUMBERTO LEON: I think he would love it. I mean, number one, I guess it’s not good to say he’s a fan. But he’s a fan of what we do. He comes to our shows. We’ve had conversations with him where he really feels like we brought the energy and spirit of what he did in the ’70s and ’80s back, and that our values feel very similar to his values. In many ways, I feel like one of his biggest objectives and things that brought him the most joy was just seeing people wearing his clothing. I think this is an amazing opportunity to see more people wearing this brand that he created. I think that Carol and I have never shied away from our efforts really kind of being an homage to what he does. So I think he’d be thrilled, excited to see, I don’t know, after November 3rd, just people on the streets wearing these prints and these propositions that he once created, obviously newly thought about and newly done, but in a way seeing these things walk on people.

CAROL LIM: He’s known for being, and still, one of the most generous people in terms of his spirit and kindness. He’s had amazing, legendary parties, not only at his home but his shows. He staged them in elaborate ways and always included people he admired, his friends,different artists. I mean, before there was this term ‘collaboration’, he was doing it naturally. I think he would be really excited about this.

The reversible kimonos are amazing.

I would like to know more about your creative process. Do you sit down together or do you start separately from each other? Do you present then your ideas each other? Have you ever had an argument about a design one of you wanted to do and the other didn’t approve?

HUMBERTO LEON: Never about that. I think Carol and I talk a lot. The reason we were able to do as much as we do is because we’re together. I think we also know what we’re both good at. I think in 15 years we’ve been able to learn the other side of what we’re not good at. I feel like we’ve been able to really communicate well. We definitely never argue over, you know, whether or not something is good or bad or right in terms of design. I feel like we’re pretty in sync. At the end of the day we have the same end goal. Both of us are trying to work towards that end goal.

What are you strongest at and what is she strongest at?

HUMBERTO LEON: Inherently, I was the creative director doing more of the creative, and then Carol came in more as the business person. I think as everyone has learned today, the two really go hand-in-hand. I think that’s where we feel like our strength is, is really questioning every aspect of it and making sure what the end consumer gets is exciting and of value.

Thank you, Carol and Humberto, for giving us an amazing insight in the collection!

The Kenzo x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from this Thursday, November 3, 2016.

LoL, Sandra

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Photos: Courtesy of H&M, Kenzo, © Jean-Paul Goude and © Sandra Bauknecht

The Secret of Monsieur René’s Amazing Collar

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When I spotted René’s jacket that he wore for the launch event of Kenzo x H&M in NYC, I was immediately drawn to it. The collar was divine and it drove me nuts that I didn’t get which designer it was. It looked a little Gucci… when I asked, he revealed the secret: those embellishments were earrings by H&M that he had just sewn on to it. What a great idea! The same goes for his ribbon tie. It is a silk band with one sparkling H&M earring attached to it.

This is what I call creativity! Bravo, René! Follow him on instagram @monsieurené or @rené_zibold.

TO SHOP THE LATEST H&M EARRINGS, CLICK HERE PLEASE.

LoL, Sandra

Photo: © Sandra Bauknecht

At the Kenzo x H&M Launch Party in NYC

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One word: amazing! This is what describes Kenzo x H&M best. Last week, I was in NYC to attend the party of the year with a fashion show directed by fashion legend Jean-Paul Goude at Pier 36 that was as spectacular as the collection itself.

jean-paul-goude_sandra_bauknechtWith Jean-Paul Goude at the after party.

To the rhythm of a customized remix of «Express Yourself» by Sam Spiegel, we were able to watch the vibrant and playful energy of the pieces that were designed by Kenzo’s Creative Directors, Carol Lim and Humberto Leon on models, that were actually dancers, beatboxers, whistlers and musicians.

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Front row? Chloë Sevigny, Iman, Lupita Nyong’o, Sienna Miller, Elizabeth Olsen and many more…

Elizabeth Olsen, Lupita Nyong’o, both wearing Kenzo x H&M.

Bethann Hardison, Jean-Paul Goude, Iman, Chloë Sevigny, Humberto Leon and Carol Lim.

Joe Jonas and Charli XCX looking great in the new collection.

Front row power: Charli XCX, Chance the Rapper, Halsey, Chloë Sevigny, Rosario Dawson and Suboi.

Sienna Miller

sandra_bauknecht_chloe_sevignyWith Chloë Sevigny at the show.

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The choreography was created by Kenzo collaborator, Ryan Heffington and transformed us into something very special, not a stiff runway presentation but an energized dance show that Carol Lim and Humberto Leon described as «a celebration of everything we love about Kenzo x H&M – it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget.»

sandra_bauknecht_kerstin_fridayWith my dear colleague Kerstin Netsch, Editor in Chief Friday Magazine waiting for the show to begin!

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KENZO x H&M launch event : directed by Jean-Paul Goude - FRONT ROW 

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Happy about their show: Jean-Paul Goude and Carol Lim.

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As the show finished the fun continued and the models came to ask us to join them on the runway which became immediately a dance floor. I didn’t wait a second to jump up and move to the sound as the whole performance had transported me already in such a fun state of mind.

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Chance the Rapper and Iman dance at the show finale…

… that also made Lupita Nyong’o move her body with a full smile.

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Ice Cube performs at Kenzo x H&M after party.

Later, after we went shopping in the pop-up store next door, a surprise performance by rapper and surprise guest Ice Cube took place and we partied late. I am very thankful that I was able to experience this inferno of playfulness.

kenzo_hm_show_nyc_sandra_bauknecht_caroline_picchcin_ren_ziboldHaving always the best time with those guys: Caroline Piccinin, Le Matin and René Zibold, PR and Communication Manager at H&M Switzerland (@monsieurené). Isn’t her skirt the best? The fabric is from Ikea and she tailored it herself. René was also very creative. His collar embellishments are divine and I will reveal his secret to you soon!

The Kenzo x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3. Stay tuned for an amazing interview with Carol Lim and Humberto Leon as well as a close-up look on the collection coming up shortly.

LoL, Sandra

Photos by Dimitrios Kambouris/Getty Images for H&M, Bryan Bedder/Getty Images for H&M and © Sandra Bauknecht

My Look: In NYC for Kenzo x H&M

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Yesterday, before the big launch party at Pier 36 in NYC, I went to the H&M Showroom on Fifth Avenue for the press conference where I was able to explore the Kenzo x H&M collection and to speak with amazing Carol Lim and Humberto Leon. The interview and the report from the party last night will be coming up shortly.

My look: Blouse by Chloépleated brocade mini skirt iconand tiger-embroidered leather shoulder bag, both iconby Kenzo, multi colored suede sandals by Yves Saint Laurent, mirrored sunglasses by Chanel and diamond ring by Vainard Fine Jewellery.

LoL, Sandra

sandra_bauknecht_kenzoxhm_look_day1_carol_lim_humberto_leon-2In the showroom with Carol Lim and Humberto Leon, Kenzo’s Creative Directors.

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Photos: © Sandra Bauknecht

In NYC for Kenzo x H&M

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We wanted to really tell the story of the brand and of us.“
HUMBERTO LEON, CREATIVE DIRECTOR, KENZO

Hello from NYC where I am for the launch event of Kenzo x H&M and I couldn’t be anymore excited about it. First of all, I truly love what I have seen so far and second of all, H&M throws the best parties for their designer collaborations.

Do you remember…
2011 H&M x Versace in NYC
2012 H&M x Maison Martin Margiela in NYC
2013 H&M x Isabel Marant in Paris
2014 H&M x Alexander Wang in NYC
2015 H&M x Balmain in NYC

img_3648A little surprise waiting in my room…

This time, I am staying at The Roxy Hotel Tribeca which is the partner hotel of the iconic Soho Grand that opened in September 2015. Walking into the lobby, the space feels a bit more like a movie theater than a typical hotel lobby, with brick walls and a huge restaurant setting the tone.

entranceroxytribeca_kenzoxhmThe entrance of The Roxy Hotel Tribeca…

I am on the top floor and have a beautiful view over the neighborhood. So far, I am very happy and will be heading out now to enjoy the beautiful and sunny weather…

img_3646My view

theroxytribeca-kenzoxhmInside the hotel…

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carol_lim_sandra_bauknecht_kenzoxhm With Carol Lim, Creative Director Kenzo, backstage at her first Opening Ceremony show in 2013.

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Now, I am about to leave my hotel for the interview with Carol Lim, Humberto Leon of Kenzo and Ann-Sofie Johansson of H&M. Enjoy some of my first impressions and stay tuned for more coming up from NYC. Don’t forget to follow me on Instagram @sandrascloset for live updates! The show will be taking place on Wednesday evening at 7.45pm local time.

Below you can see some of my personal must-haves of the collection that will hit the stores on November 3, 2016.! Enjoy!

LoL, Sandra

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Photos: Courtesy of H&M and © Sandra Bauknecht

My Look: Relax

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While you are reading this, I am on my way to NYC again for the launch party of Kenzo x H&M. October has been a crazy travel month so far and fighting jet lag takes a lot of discipline. Therefore I was extremely happy to spend the weekend at the Grand Resort Bag Ragaz where I could just relax and chill. I truly need this «time off» in between those crazy weeks. Here you see me in the park of the hotel on Sunday enjoying the beautiful autumn sun and being already in a «Kenzo» mood.

My look: Chunky striped mohair wool coat and matching hat, both by Chloéprinted cotton-jersey T-shirt and printed cotton-jersey track pants, both by KenzoAce embroidered low-top leather trainers and Dionysus medium embellished coated canvas shoulder bag, both by Gucci, diamond ring by Vainard Fine Jewellery, «So Real» sunglasses by Dior and Tonda 1950 Set Clarity watch by Parmigiani Fleurier.

LoL, Sandra

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Photos: © Sandra Bauknecht

Kenzo x H&M Lookbook Revealed

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Yesterday, I just got back from NYC and next week, I will be going there again for the launch party of Kenzo x H&M and I couldn’t be more excited. This morning, in advance of the New York show, I received the full preview of the collaboration that will be arriving in 250 H&M stores around the world on November 3, 2016.

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For the lookbook, Carol Lim and Humberto Leon of Kenzo went for an eclectic global cast. The ambassadors featured in the lookbook are: writer and activist Amy Sall, photographer Youngjun Koo, artist and DJ Juliana Huxtable, musician and performance artist Oko Ebombo, fashion editor Harriet Verney, make-up artist Isamaya Ffrench, artist Ingrid, musician Anna of the North, model and rapper Le1f, as well as models Mae Lapres, Hao Liu, Selena Forrest, Tom Gaskin, Julia Banas and Pierre Painchaud.

Shot me an e-mail and let me know what you think about the collaboration!

LoL, Sandra

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Photos: Courtesy of H&M, Photographer: Oliver Hadlee Pearch

Kenzo x H&M – First Campaign Pictures

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What I love about H&M’s designer collaborations is that each of them really puts the emphasize on the brand’s identity and comes up with something unexpected. This week, the first campaign pictures of the upcoming KENZO x H&M collection were revealed starring seven globally celebrated personalities from fashion, music, arts and activism, with Suboi, Chance and Iman as the first ambassadors revealing the new pieces, all shot by no other than Jean-Paul Goude.

hm-x-kenzo_jean-paul-goudeJean-Paul Goude at work with Kenzo’s Humberto Leon.

Even if his name doesn’t ring a bell, you probably know his work. After all, he is responsible for some of the most influential fashion and music imagery of the past five decades. His creative partnership with Grace Jones resulted in what is perhaps his most well-known legacy – more recently he was breaking the internet together with Kim Kardashian, as he shot her for her famous Paper Magazine cover (2014).

kim-kardashian-cover-paper-magazineGouge’s famous Paper Magazine cover featuring Kim Kardashian from 2014

hm-x-kenzo_jean-paul-goude-2The team at work.

For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection.

Find out more about the campaign and the stars featured in it below:

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CHANCE THE RAPPERMusician
Chicago-based hip hop artist Chance the Rapper is one of the most celebrated rappers right now. His mixtape Coloring Book will undoubtedly make several ”Best of 2016” lists. Chance the Rapper has also worked with fellow Chicago artist Kanye West.

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SUBOIMusician
Vietnamese rap queen Suboi first learned how to rap by listening to Eminem and Mos Def. She is one of Vietnam’s most successful hip hop artists, and also one of the first internationally successful female rappers to emerge from the country.

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IMANSupermodel, activist and founder of Iman Cosmetics
Somali-born Iman was discovered by photographer Peter Beard while she was still in university in Kenya. Only a year later she landed a Vogue shoot. Iman went on to become one of fashion history’s most influential models. In 1994, she founded Iman cosmetics. Iman is also celebrated for her charitable work in Somalia.

The full KENZO x H&M campaign will debut from October 17, starring the complete campaign cast with Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez.

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Stay also tuned for another gorgeous launch event coming up in NYC on October 19, 2016 where I will be flying to and couldn’t be more exciting about it.

The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3, 2016.

Cannot wait…

LoL, Sandra

Photos and Video: Courtesy of H&M/Kenzo

The Top 20 Runway Trends for F/W 2016

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Here they are: the most important trends for the F/W 2016 season. Scroll through my forecast to see which styles will be on everyone’s shopping list next season. From statement furs to velvet everything, from extra long sleeves to oversized down jackets, the choice is yours – enjoy!

LoL, Sandra

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F/W 2016 TREND 1: VELVET
Akris – Philosophy di Lorenzo Serafini – Giorgio Armani

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F/W 2016 TREND 2: CHECKMATE
Chanel – Vivienne Westwood Red Label- Marni

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F/W 2016 TREND 3: ALICE IN WONDERLAND
Alexander McQueen – Moschino – Dolce & Gabbana

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F/W 2016 TREND 4: BIKER GIRLS
Courrèges – Chloé – Louis Vuitton

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F/W 2016 TREND 5: BEIGEMANIA
Céline – Hermès – Max Mara

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F/W 2016 TREND 6: ON DUTY
Prada – Maison Martin Margiela – Miu Miu

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F/W 2016 TREND 7: SHINY TRENCH COATS
Proenza Schouler – Tod’s – Burberry

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F/W 2016 TREND 8: PUFF DADDY
Sacai – Balenciaga – Stella McCartney

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F/W 2016 TREND 9: ’80s POWER ONE-SHOULDER
Lanvin – Saint Laurent – Isabel Marant

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F/W 2016 TREND 10: CAPES
Elie Saab – Temperley London – Gucci

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F/W 2016 TREND 11: BUBBLEGUM
Kenzo – Simone Rocha – Carven

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F/W 2016 TREND 12: EXTRA LONG SLEEVES
Marc Jacobs – Michael Kors Collection – Vetements

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F/W 2016 TREND 13: TURTLENECKS WITH ZIPPERS
Versace – Dior – Emilio Pucci

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F/W 2016 TREND 14: BONDAGE
Gareth Pugh – Loewe – Alexander Wang

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F/W 2016 TREND 15: LONG SCARFS
Etro – Missoni – Roberto Cavalli

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F/W 2016 TREND 16: PINSTRIPE SUITING
Calvin Klein Collection – Tibi – Trussardi

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F/W 2016 TREND 17: TINSEL
Marco di Vicenzo – Jeremy Scott – Emporio Armani

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F/W 2016 TREND 18: FUR STOLES
Dries Van Noten – Vionnet – Givenchy

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F/W 2016 TREND 19: STATEMENT FURS
Fendi – Salvatore Ferragamo – Mary Katrantzou

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F/W 2016 TREND 20: MODERN NYMPHS
Alberta Ferretti – Valentino – Rodarte