Launch Party Versace for H&M

Talking in superlatives! OMG – what a night! Tuesday evening, I attended the fashion show and after party for the launch of Versace for H&M in New York City. The venue was decorated in true Versace style in a specially designed building on the Hudson River. I was entering the world of Versace from the moment I set foot on the red carpet and so were the famous guests such as Uma Thurman, Blake Lively, Chace Crawford, Jessica Alba, Jennifer Hudson and Selma Blair. Enjoy all my photos from this Versace for H&M extravaganza and see who performed live on stage! Stay also tuned for an interview with Donatella Versace to be posted soon.


Mark ronson and me 2

Famous guitarist and music producer Mark Ronson in the hot pink Versace for H&M suit.

Jessica & me

Sweet Jessica Alba in a studded Versace for H&M dress with me.

Uma Thurman

Uma Thurman looked so stunning when she said: “I think it is so exciting for Versace to made available to everyone. The collection is cool, colourful, young and very hip. I can’t wait to see the show.”

Jade P with me

British model and TV presenter Jade Parfitt with me.


The other way around: Renowned photographer Bruce Webber in front of the camera.

Bryan Boy with me

Blogger love: Bryanboy and me

Brian Atwood

As for me, the sexiest shoe designer on earth: Brian Atwood.

Emma Roberts and me

American actress and niece of Julia Roberts, Emma Roberts in Versace for H&M florals.


Another well-known face: Photographer Terry Richardson

Jade & Christina

Girlfriends: Jade Parfitt having fun with German model Christina Kruse.

Show H&M 2

Let the show begin: The catwalk was paved with gold, the perfect environment in which to preview the Versace for H&M collection. The iconic looks, including some unique special pieces created for this exclusive event, were worn on the catwalk by top models such as Abbey Lee, Daphne G, Natasha Poly, Sean O’pry and Lindsay Wixson. The collection that will hit the shelves in 300 stores worldwide on November 17th, 2011.
For a closer view on the amazing pieces, I recommend this previous post.

Show H&M 4

Show H&M 5

Show H&M 8

When the show was finished, Donatella Versace appeared on the runway and two gigantic gates opened. She invited the fashionable crowd to follow her to the next hall where the after party took place.

DonatellaDonatella Versace

Nicky 2

The first act was a live performance of rap and pop superstar Nicki Minaj, dressed head to toe in Versace for H&M.

Nicky 3


Watching Prince

Later on, Nicki Minaj joined famous host Donatella to enjoy the show of Prince which was truly unbeatable. He is such an artist and musician. The way he sings, dances and moves captivates you from the first moment. When he started the chords of Purple Rain, the audience went crazy.

Prince 8

Prince 6

Prince no glasses

Prince 4

Prince 9

Prince in action

Prince action 3

In case you think that Prince was the culmination of the night, you are mistaken. After he was finished, another gate opened, the one to shopping heaven. Behind those doors, a gigantic H&M pop-up store was located where the guests could buy the new Versace for H&M collection and all the celebrities joined in the fun. What a night!

This is probably my longest post ever, but this night is just unforgettable. Thank you H&M for letting me be part of it!

LoL, Sandra

Versace Shop 1



Versace Shop

IMG_3216Photos: © Sandra Bauknecht