Frédéric Arnault New CEO of Tag Heuer

Yesterday, LVMH announced the appointment of Frédéric Arnault to the role of CEO of
TAG Heuer from 1 July onwards. Frédéric joins some of his siblings in taking on a senior role within LVMH. Four of founder Bernard Arnault’s five children now occupy senior positions within the group, at Louis Vuitton and luggage maker Rimowa among others.

Frédéric Arnault (25)

A former student of France’s École Polytechnique (X2014), Frédéric Arnault (25) started his professional career at Facebook before moving on to consulting firm McKinsey. At the start of 2017 he joined TAG Heuer to manage its smartwatch activities. Since being appointed Chief Strategy and Digital Officer in October 2018, he has led an ambitious transformation and digitalisation campaign within the Maison in close collaboration with Stéphane Bianchi, CEO of the Watchmaking Division and TAG Heuer.

Presented this week: a special edition of Tag Heuer’s third-generation luxury Connected Watch for is dedicated to passionate golfers.

Fréderic’s position as head of the company will see him play a role in supporting innovation and accelerating the development of TAG Heuer, as he has done with the successful launch of the latest Connected watch after piloting the entire design phase.

TAG Heuer Carrera Calibre Heuer 02T Ayrton Senna Special Edition 2019

A pioneer of the watchmaking industry since 1860, the Maison will continue to maximise the value of its iconic ranges Carrera, Monaco and Aquaracer, all the while cementing its avant-garde status inthe industry with its third generation of smartwatches.

Stéphane Bianchi (53)

Stéphane Bianchi (53) will assume the role of CEO of the Watches and Jewelry Division from 1 July onwards. The role was held by Jean-Claude Biver before. This will see him take the reins of jewelry Maisons Chaumet and FRED, in addition to TAG Heuer, Hublot and Zenith.

Jean-Marc Mansvelt, Managing Director of Chaumet, and Charles Leung, Managing Director of FRED will report to Stéphane Bianchi in his new role. Jean-Christophe Babin, CEO of Bulgari, will continue to report to Toni Belloni, LVMH Group Managing Director.

LoL, Sandra

Photos: © Tag Heuer

Hublot Loves Bavaria

My avid readers know how much I love Munich, the city I lived in for eight years and the place where many important events in my life took place. Every little corner holds a memory. Therefore I was over the moon when HUBLOT invited me to join them for a «Wiesn Gaudi» to celebrate the launch of the amazing BIG BANG BAVARIA in bronze. Two renowned houses, HUBLOT & MEINDL, have joined forces to fuse innovation and tradition to celebrate Bavarian craftmanship and what could be more appropriate to present this «Art of Fushion» during the world’s most renowned festival—Oktoberfest?!

Traditions provide new generations with a unique way of reconnecting with their identity, it is why they last. Braudel said that in order to hope, in order to move forward, we also need to know where we come from.The Big Bang Bavaria is a concentration of history and traditions.

Jean-Claude Biver, Chairman of Hublot

When I arrived, I was brought directly to my hotel, Roomers Munich, which celebrated its soft opening during those days. Unfortunately, there was no time for me to change as the minute I entered the lobby, I had to leave immediately due to a fire alarm. What a pity!

In my beautiful room waited a surprise for me: a MEINDL dirndl that features ultra soft buckskin, the iconic material MEINDL has been relentlessly working with for many decades on its traditional production.

With Ricardo Guadalupe enjoying the first beer after the unveiling of the Big Bang Bavaria.

As if I had a premonition of what was to come, I was dressed already in Bavarian style and ready to go to the HUBLOT Boutique on Munich’s prestigious Maximilianstrasse where the BIG BANG BAVARIA was unveiled at 4pm on the dot in true «Wiesn» spirit with Markus Meindl, CEO of Meindl, present uttering the cry «O’zapft is», Ricardo Guadalupe, CEO of Hublot, opened the first barrel of the event just like at the Oktoberfest. It took three taps of the mallet to get the beer flowing.

«O’zapft is» – Markus Meindl and Ricardo Guadalupe

But how does the new watch look like? Cut from bronze, a material created in 3000 BC that has the advantages of non-magnetism, resistance to corrosion and a unique appearance, it is strapped onto two robust, hand-embroidered bracelets in deer leather.

Centuries of expertise and tradition lie behind the BIG BANG BAVARIA strap. Firstly, the craftsmanship of a family that has been passing down its passion for leather from father to son since 1683. The BIG BANG BAVARIA strap is reminiscent of the «Lederhosen», the short leather breeches that originated in Bavaria and have been the traditional clothing of the mountain people since the 18th century.

Just like the garment from which the strap draws inspiration, it is cut in deer leather and hand-embroidered with a pattern only possible to create on deer leather. Traditional sewing gives a 3D effect to the leather tanned using the MEINDL tradition.

It takes 3 to 4 months to tan the hide using an age-old technique. The hides are salted then plunged into a limestone-based liquid before being washed, then treated by hand with cod-liver oil and dried. The last two steps are repeated several times until the leather is entirely soaked with the oil. The hide is left to dry in the sun to develop a light brown colour. To bring out the velvet character of the leather is then rubber with sandpaper. MEINDL then applies and brushes the leather with several tropical wood bark colorants, a procedure repeated up to 5 times. The products used are all without preservatives or chemicals to respect nature.

Big Bang Bavaria version one

Delivered with two «One Click» straps, the BIG BANG BAVARIA easily changes its look thanks to its patented attachment system. There’s a version with a cuff in natural light brown deer leather, enhanced by two leather tabs embroidered with a deer head. The second version comes in «altsalzburg» (black-brown)-coloured deer leather, embroidered with oak leaves.

Big Bang Bavaria version two

The BIG BANG BAVARIA beats to the rhythm of Unico, the Hublot manufacture movement, with 330 components for a 72-hour power reserve—a self-winding bidirectional movement with a flyback chronograph and a column wheel on the side of the dial.

The BIG BANG BAVARIA is available now in the Hublot Boutiques (88 all around the world) in a limited edition of 100 pieces for  CHF 26900 / € 27900.

After our first beer in the boutique, we went to the one & only Käfer’s-Wiesn-Schänke – a must at the Oktoberfest – also for HUBLOT! While enjoying the iconic Bavarian «Schmankerl», the crispy duck and knödel (dumplings), I was singing to the amusement of my table-mates (all from the countries) to all the German songs played by the live band. But no worries, I can be pretty contagious and finally we were all  standing on the seats, dancing the night away.

Such a great piece but unfortunately a little too big on me… 

One of those trips I will always remember and a new memory added to one of my favorite cities. Thank you Hublot! Please create a BIG BANG BAVARIA in dirndl-style. I am convinced I would not be the only one loving it!

LoL, Sandra

Photos: Courtesy of Hublot and © Sandra Bauknecht

Andreas Caminada New Hublot Ambassador

Hublot_Caminada

If you have ever enjoyed the exquisite gastronomy by Andreas Caminada, you will understand how much passion goes into it. Therefore it seems so obvious that he is the new chef in the Hublot brigade. Both share spirit and determination for what they do. It is this quest for perfection that brings together the Swiss watch manufacturer and its friends!

Andreas_Caminada_Sandra_Bauknecht_Ricardo_GuadelupeIn the kitchen with Andreas Caminada to the left and Ricardo Guadalupe to the right.

Last week, I was invited by Ricardo Guadalupe, CEO of Hublot, to an exclusive lunch at Schloss Schauenstein, home of Andreas Caminada, to celebrate this new collaboration in Fürstenau, the smallest village in Europe.

Menu_CaminadaSome impressions of the beautiful lunch I enjoyed last Thursday.

Andreas Caminada looks more like a rock star but in his heart he is a countryman who works with local products, grows some of it, and whose cuisine has absolute watchmaking precision. He likes simple and natural things. An international reference, at nearly 40 he is the youngest chef in Europe to have won a third Michelin star, which he did 7 years ago, and his 19 Gault & Millau points and stars have launched him to the firmament of gastronomy. He skilfully combines audacity, innovation and tradition. Eating at his table is like sitting down at the family table, so convivial is the atmosphere he cultivates. I can absolutely recommend a visit to his restaurant which has been voted as one of the best restaurants in the world for eight years. The beautiful castle Schloss Schauenstein has also rooms where you can stay overnight.

Hublot37425

There are destinies that life brings together. 2004, the year that changed everything for Hublot and for Andreas Caminada, the year that marked the start of their dizzying rise. For Hublot, it was the arrival of Jean-Claude Biver as CEO and the birth of the Big Bang, unveiled a few months later in 2005. For Andreas Caminada, it was his first Michelin star.

Hublot & Andreas Caminada – the taste for excellence fused.

LoL, Sandra

Photos: Courtesy of Hublot and © Sandra Bauknecht