Grey, midnight blue, amber, red, pink, green… Colour is central to the DNA of the House of Dior. Among the different olfactory universes, La Collection Privée is the one that regularly includes nods to Monsieur Dior’s passion for colour.
To mark the event, Galeries Lafayette has partnered with the House of Dior to create a spectacular display in the store’s legendary windows. Seven iconic fragrances from La Collection Privée are featured in the windows along Boulevard Haussmann, with each sleek-yet-colourful scene reflecting the chromatic identity of each scent. Because every fragrance in this luxurious collection evokes not only a specific colour but also a particular narrative and its own distinctive atmosphere.
The display stretches across eight windows in total, retracing the history of iconic fragrances from La Collection Privée – Gris Dior, Ambre Nuit, Oud Ispahan, Lucky, Rouge Trafalgar, Bois d’Argent and Sakura – and showcasing the façade of 30 Montaigne, the House of Dior’s historic headquarters.
This unique and eye-catching presentation draws people in and guides them towards the store’s Mogador entrance, where the installation reaches its climax – an all‐new immersive olfactory experience dedicated to the iconic perfume Gris Dior.
You can discover the windows and an exclusive pop-up located at the main entrance of the Paris Haussmann store until February 19, 2023.
LoL, Sandra
Photos: © Dior
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Photos: © Sandra Bauknecht