Hublot Loves Football

As FIFA World Cup Qatar 2022™ fever takes hold, Hublot announced a dedicated the official «Hublot Loves Football» campaign with 15 football icons and 15 one-of-a-kind football designs created by my beloved friend fashion designer Mira Mikati.

Hublot will serve as the tournament’s official timekeeper, timing all 64 matches, right through to the final in Doha’s Lusail Stadium on December 18. With more than 1 billion viewers, the FIFA World Cup™ tournament is the world’s most watched sports event.

Designer Mira Mikati and Kylian Mbappé  during a creative session for Hublot Loves Football.

To illustrate the campaign, Hublot’s love of football, and the brand’s commitment to beauty in diversity, Hublot invited Lebanese fashion designer Mira Mikati to design a special, happy, colourful «Hublot Loves Football» campaign logo that brims with optimism. Her hand-drawn and painted design captures a youthful, hopeful enthusiasm and communicates a spirit of unity.

Mira with me during Paris Fashion Week.

«Play is at the heart of all my designs. When I’m not playing with colour, I’m playing with words. Just as football sparks joy on the pitch, I want my work to be a constant supply of happiness. Dreams really can come true. Meeting Hublot’s ambassadors and discussing their dreams, passions and how far these drivers can take you was very special. By interpreting every player’s dream, with Hublot we want to inspire other to dream just as big. Whether it’s playing for your country or designing your own collection, we want to inspire the next generation to believe they can achieve anything.» – MIRA MIKATI

In addition, Hublot brought Mira together with 15 Hublot Ambassadors and Friends of the Brand to create 15 unique designs to represent the football of their dreams. Each is a one-off, a piece of art created to capture the themes of hope and universal respect, as well as the individual personalities of the football stars and their shared passion for football. Some are hand-drawn and painted, others crocheted, representing the human element in football. Football is the people’s sport.

My Mira Mikati looks: Back to the ’80sSanta MonicaGreetings from Verona VacationNever RestMira Mikati

The colors of the rainbow, playful, happy and above all else, colorful – something that perhaps best describe my lovely Mira Mikati. Her designs exude happiness in every detail and love wearing her creations. I am so proud of her for designing those footballs in a rather male dominated field.

LoL, Sandra

Photos: @ Hublot/ Mirą Mikati and © Sandra Bauknecht / Nadia Krawiecka
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Louis Vuitton x FIFA World Cup Qatar 2022™

Louis Vuitton unveils an exclusive capsule collection designed specially for the FIFA World Cup Qatar 2022™ that captures the excitement of football in sophisticated shapes, sporty treatments, and discreetly elegant details.

Since 2010, Louis Vuitton has provided the travel trunk for one of the world’s most sought-after, legendary trophies: the FIFA World Cup Trophy. In the years following, Louis Vuitton’s relationship with the FIFA World Cup™ grew, unveiling a new leather goods collection launched for the 2018 edition of the globally anticipated sporting tournament.

On the occasion of this twenty-second edition, five collectible pieces in black Taurillon leather channel the game’s energy by revisiting one of Maison’s most emblematic signatures, the Damier motif, embossed to recall the movement of the net as a goal is scored.

Timeless icons like the Keepall 50 and City Keepall bags, as well as the Discovery backpack, return as ideal travel companions, offering ample central compartments, practical inner pockets that keep essentials to hand, and adjustable straps accented with black metallic hardware (on Keepall styles, shoulder straps also are removable). Finishing touches include a leather tag shaped like a soccer league badge, with «Louis Vuitton» stamped in white and a tone-on-tone LV signature set amid the mesh. The generous Keepall 50 also features five protective bottom studs shaped like football cleats.

Small leather goods include a dopp kit with contrasting piping and an adjustable leather handle, alongside a handy pocket organiser with five inner pockets, an outer pocket, and contrasting edges and LV logo.

The Louis Vuitton FIFA World Cup 2022™ Official Licensed Product Collection will be available in selected Louis Vuitton stores and on louisvuitton.com from October 6, 2022.

LoL, Sandra

Photos: © Louis Vuitton
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Fashion Plays Football

Paul Surridge, Creative Director of Roberto Cavalli, designed 11 footballs for the Pitti Immagine Uomo 94 projectFanatic Feelings- Fashion Plays Football“, a broad multimedia presentation that will highlight the pioneering impact football has had on the world of men’s fashion, curated by Marcus Ebner, founder of German fashion magazines Achtung Mode and Sepp Football Fashion and contemporary art critic Francesco Bonami.  These unique “one of a kind” footballs will be sold for charity in the dedicated “Market” pop up store.

Men’s fashion is going through crazy times where the worlds of tailoring, sports, active and street wear are one big melting pot. Football Fashion as an expression of style will be manifesting itself more and more. Why not wear your team’s jersey with a great suit? The show will give weight to this argument” says Markus Ebner who has been one the football fashion trail since 2002.

The 11 footballs by Roberto Cavalli represent the powerful language of graphics in sport, especially in the football world and these prints are part of the S/S 2019 men’s collection. The flamboyant designs are a craft of very graphic and camouflage effects along with the prominent Roberto Cavalli logos.

Paul Surridge’s first collection for Roberto Cavalli Men S/S 2019

The footballs are made out of genuine leather and exotic python skins hand crafted one by one by the Italian artisans within the Roberto Cavalli supply chain. They are aspirational luxury design objects rather than sport gears.

Some of the 11 footballs will be showcased and retailed in top Roberto Cavalli flagship stores such as Milan, Rome, Paris, London and Berlin to celebrate the Soccer World Cup 2018.

The generated revenues will be donated to The Foundation “Together To Go ONLUS”, supporting children with a free of charge rehabilitation program to recover from affects by Central Nervous System lesions in Milan.

LoL, Sandra

Photos: Courtesy of Robert Cavalli and Pitti Imagine Uomo