Louis Vuitton x FIFA World Cup Qatar 2022™

Louis Vuitton unveils an exclusive capsule collection designed specially for the FIFA World Cup Qatar 2022™ that captures the excitement of football in sophisticated shapes, sporty treatments, and discreetly elegant details.

Since 2010, Louis Vuitton has provided the travel trunk for one of the world’s most sought-after, legendary trophies: the FIFA World Cup Trophy. In the years following, Louis Vuitton’s relationship with the FIFA World Cup™ grew, unveiling a new leather goods collection launched for the 2018 edition of the globally anticipated sporting tournament.

On the occasion of this twenty-second edition, five collectible pieces in black Taurillon leather channel the game’s energy by revisiting one of Maison’s most emblematic signatures, the Damier motif, embossed to recall the movement of the net as a goal is scored.

Timeless icons like the Keepall 50 and City Keepall bags, as well as the Discovery backpack, return as ideal travel companions, offering ample central compartments, practical inner pockets that keep essentials to hand, and adjustable straps accented with black metallic hardware (on Keepall styles, shoulder straps also are removable). Finishing touches include a leather tag shaped like a soccer league badge, with «Louis Vuitton» stamped in white and a tone-on-tone LV signature set amid the mesh. The generous Keepall 50 also features five protective bottom studs shaped like football cleats.

Small leather goods include a dopp kit with contrasting piping and an adjustable leather handle, alongside a handy pocket organiser with five inner pockets, an outer pocket, and contrasting edges and LV logo.

The Louis Vuitton FIFA World Cup 2022™ Official Licensed Product Collection will be available in selected Louis Vuitton stores and on louisvuitton.com from October 6, 2022.

LoL, Sandra

Photos: © Louis Vuitton
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Louis Vuitton x 2018 FIFA World Cup™

Finally there is something that really gets me excited for football. LOUIS VUITTON celebrates the 2018 FIFA World Cup Russia™ with three unique projects of which one has really caught my eye. Gosh, I would love this to be my new living room centerpiece…

The FIFA World CupTM Official Match Ball Collection Trunk is a remarkable
celebration of the shared savoir-faire of Louis Vuitton and adidas’s. The result of this collaboration is an instant collector’s item based on Louis Vuitton’s classic wardrobe trunk. Handmade in the workshops at Asnières, the new trunk is covered in Monogram canvas and has traditional brass corners and lock. Once opened, however, it reveals its surprising contents of 14 footballs: 13 specially made reeditions of all the Official adidas Match Balls used at the FIFA World Cup™ – from the original, iconic Telstar first made in 1970 to this year’s Official Match Ball – each displayed on a shelf made of beech wood and with descriptive tags in Louis Vuitton’s trademark natural cowhide leather.

An additional Louis Vuitton football made in natural cowhide leather will accompany the collection. Only the second football ever made by Louis Vuitton, the ball will also be available to purchase separately.

Since 2010, Louis Vuitton provides a travel case for one of the world’s most sought-after, legendary trophies of the world which will be unveiled when the FIFA World Cup™ Trophy is presented at the opening match and at the final of this year’s tournament. Thanks to intelligent openings at the top and the front of the case, the trophy can be easily accessed when it is presented before the final in Moscow on July 15th.

But this is not enough. Moreover Louis Vuitton launches for the first time a 2018 FIFA World Cup™ official licensed product collection – a new leather good collection inspired by the legendary official match ball of the 1970 FIFA World Cup™, the capsule will showcase unique versions of Keepall and Apollo bags, and a selection of small leather goods.


Made with the House’s iconic Epi leather first introduced in the 1920s, most of the styles will be proposed in 3 colour combinaisons. The hexagon design is created using a three-stage embossing procedure that is both innovative and based upon the House’s historic savoir-faire, allowing each coloured hexagon to have a richly textured feel, reminiscent of classic footballs.

LoL, Sandra

Photos: Courtesy of Louis Vuitton