A 1940 Retro Vibe for Men F/W 2011

A1940 Retro Vibe for Men

The outlook for men’s F/W 11 fashion season has some similarities to the women’s trends, for example, it encompasses the World War eras by combining references of the 1920s with the 1940s. Military inspired pieces, feodora hats, spy-like looks that evoke the style of a gentleman from a previous decade. Just get inspired and make it your own, you don’t want to look like going to a costume ball.

Zegna Watches

A great way to wear the retro vibe would be the new Monterubello Zegna watch. The Zegna coat of arms was in fact officially created in 1939 when the founder Ermenegildo Zegna was made Conte di Monterubello.

The new classic timepiece encapsulates the history of the Zegna family’s region with the eponymous mountain and expresses the passion of the Italian brand for its history and ancestors. The Monterubello Collection is manufactured by Swiss watchmaker Girard-Perregaux.

PR Zegna2

Monterubello Solo Tempo – Rose Gold with Alligator Strap
CHF 12.500, Ref. 38525-52-121-BK60

(also available in White Gold with Alligator Strap, CHF 13.800, Ref. 38525-53-122-BK60)

Material: rose gold, Diameter: 38.00 mm, Height: 8,52 mm, Crystal: sapphire antireflective, Case-back: sapphire crystal, Water resistance: 3 ATM

Girard-Perregaux GP03300-0030, mechanical with automatic winding, Calibre: 11 ½’’’, Frequency: 28,800 vib/h (4 Hz), Power reserve: min. 46 hours, Jewels: 27, Functions: hour, minute date, seconds

PR ZegnaMonterubello Chronograph with Alligator Strap
CHF 23.000, Ref. 38527-52-121-BBBA

Material: rose gold, Diameter: 40.00 mm, Height: 12,63 mm, Crystal: sapphire antireflective, Case-back: sapphire crystal, Water resistance: 3 ATM

Girard-Perregaux GP03300-0032, mechanical with automatic winding, Calibre: 13’’’, Frequency: 28,800 vib/h (4 Hz), Power reserve: min. 46 hours, Jewels: 63, Functions: hour, minute date, seconds, chronograph

Photos: Courtesy of Ermenegildo Zegna

LoL, Sandra

Trend Alert F/W 2011: `40s Elegance


Fashion repeats itself and designers love to seek inspiration from previous decades. For F/W 2011, there were lots of 1940s-themed references. The best approach to reinvent this fashion era has been realized by Miu Miu, as well as by Gucci, Christian Dior, and Jonathan Saunders.


What do the `40s stand for in fashion? The world was at war which meant that resources were restricted everywhere. Fashion had to be more practical. Function was more important than form. Women’s skirts became much shorter and much simpler, but as seen today on the F/W 2011 runways, the basic A-line frame or slight flare of many of the skirts tends to flatter many figures. Floral prints seem to dominate the early 1940’s and have been lovely interpreted by Miuccia Prada for Miu Miu this season.

Women’s chunky heeled shoes were one of the marvels of 1940’s fashion along with stylish accessories such as gloves and feodora hats. Those must-haves for F/W 2011 are absolutely stylish and best of all, will make you instantly look mysterious like you are coming out of a spy movie.

LoL, Sandra