A Legendary Address Guerlain

Yesterday I flew to Paris to celebrate the reopening of GUERLAINs legendary address68, avenue des Champs-Elysées, which will officially open its doors this Saturday. Since 1914, it had been the house of the family and also the first boutique with only 45m² until 2005.

Guerlain-Marino -Boillot-Martin KopiePeter Marino, Laurent Boillot (CEO Guerlain) and Guy Martin (Chef G68)

Today, it has become a temple of beauty with 1000m² on four floors, expressing the house’s DNA with an unbelievable atmosphere that has not forgotten its past. It is the biggest mono brand beauty store in the entire world. Peter Marino designed the store concept, displaying amazing pieces of art and giving the house’s history space. He encrusted marble into marble in a modern way and said that he relied on his wife for any advice on beauty.

Ceiling Guerlain G68

For Peter Marino, “perfume is something in the air, something that is not concrete, that travels through the atmosphere.” Therefore he came up for example with a ceiling installation in the entrance that he called “lost in fragrance”, a very flowing and captivating interior design.

Sandra Bauknecht-Natalia Vodianova

Yesterday with Guerlain’s famous face Natalia Vodianova

temple of Beauty Guerlian G68

A happy Sandra exploring Guerlain’s temple of beauty, filled with house’s iconic fragrances and makeup products.

Shop Guerlain G68

Ambiance Guerlain 2

Ambiance GUERLAIN G68 3

Private Shopping Guerlain G68

The store also has a private shopping room where you can indulge into the Haute Perfumery.

Treasures-Guerlain

Here, you will find exceptional bottles, like for example the Queen Secret, a diamond encrusted bee that opens her wings to reveal the perfume you choose (€400.00 per piece) or a perfumed watch that combines the craftsmanship of watchmaking, jewelry and perfume making.

Treasures Guerlain G68

On display in the store are also some amazing vintage pieces.

Guerlain Paris-G68

Orchid Guerlain

An hommage to Guerlain’s iconic L’Orchidée Impériale line is this artwork by Marc Quinn.

Guerlain G68-Special editions

To celebrate the opening, different limited or special editions have been launched such as a face powder of which only 400 pieces will be available or L’Eau 68, created by Thierry Wasser, that weaves a thread between the past and the future. Its scent, floral and woody, plays off the contrast between warm and cool spices.

Moreover, you can find a silk scarf selection or perfumed gloves which are amazing and said to keep their scent for a very long time.

Sandra Bauknecht-Olivier Echaudemaison

The charming Olivier Echaudemaison, Creative Director of Guerlain, with me yesterday.

The Guerlain Spa

On the fourth floor, the amazing Guerlain spa is located. Nine rooms offer a relaxing and calming atmosphere with a very holistic approach. Every treatment is tailor-made for the customer. Different massage techniques from all over the world are combined to cater to the needs of the individual.

Spa Guerlain G68 Entrance

The waiting area has its own orchid garden and the entrance is just breathtaking.

g68 by Guy Martin

In the basement, you will find the G68 restaurant where one of the best French chefs Guy Martin is treating his exclusive clientele to sophisticated and luxurious food – French Haute Cuisine. Martin has worked closely with Guerlain’s in-house perfumer Thierry Wasser. Following the same approach to creativity, they invented food that is called like the fragrances, working with similar ingredients. Martin said: “You have to understand the brand. You have to work with the best qualities, looking for the right products. It is a cuisine of comfort, pleasure and travel.”

I am completely in love with their tea selection named after their iconic fragrances that is also available to buy.

Restaurant Entrance

Guerlain’s legendary address is a feast for your senses, where you can indulge in luxury and beauty like nowhere else.

LoL, Sandra

Photos: © Sandra Bauknecht