Karl Lagerfeld has chosen Cara Delevingne as the face of the S/S 2016 CHANEL eyewear campaign. Since 2012, the young actress has been a close friend of the House and of Karl Lagerfeld. She has walked the runway several times and appeared in different campaigns.
For the S/S 2016 eyewear campaign, she sports a very urban and contemporary look wearing pieces from the CHANEL AIRLINES ready-to-wear collection. The new must-have shades have been presented on the catwalk last October during the S/S 2016 show: an ultra-graphic, mirrored mask with a quilting effect engraved by laser.
Other eyewear models for this summer are:
The Plein Soleil 2016 collection revisits the two-tone – an emblematic House signature – and is inspired by tie-dye motifs. The colours subtly melt into the acetate, sliding progressively from black into blue on the cat-eye sunglasses, and from black into white on an oval optical.
The Bijou 2016 eyewear collection draws inspiration from another CHANEL code: the camellia. The temples of the butterfly shaped sunglasses and a cat-eye optical are adorned with an abundance of camellias in metal and enamel.
The campaign has been shot by Karl Lagerfeld and is expected to be released in April 2016.
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LoL, Sandra
Photos: Courtesy of Chanel
To front the CHANEL S/S 2014 eyewear collection, Karl Lagerfeld chose his muse Alice Dellal and showed a much softer side of the famous model and punk rocker.
No more half-shaved head and ripped tights – those details are replaced by baby pink Chanel boucle jackets and flowers in her hair. The new campaign, photographed by Lagerfeld himself in an intimate, youthful and mischievous atmosphere, evoking a student’s bedroom, shows the House ambassadress posing nonchalantly.
In this post you can discover the campaign and the exclusive behind the scene shots.
The visuals, with their edgy yet gently romantic energy, present Alice Dellal as part rebel, part blossoming young girl, revealing another of her facets for a collection that’s both feminine and in tune with the zeitgeist.
The sunglasses focus on contemporary and stylised shapes, the cat eye, butterfly, round and XXL square, while the optical glasses prefer more classical frames including the pantos, square and oval.
LoL, Sandra
Photos: © Chanel 2014
Over the past six months, the Gucci’s Facebook fanbase has more than doubled (almost 3 million by today) making the Italian fashion house the most “liked” luxury brand on Facebook.
Gucci has realized the importance of social media and has come up with some new and interesting ideas to spread the word and to advertise without a huge budget.
“Eye Want You” is the newest coup, a viral video Facebook application that allows users to share their moods with friends through customized video messages from Gucci models wearing the new eyewear from the Gucci eyeweb collection. Based on their own mood, visitors select a message to personalize with sunglasses of their choice and with their own “Eye Want You” message to the recipient. Once created, the video can be shared on Facebook friend’s walls or sent through as a private message.
What a smart move to advertise the eyewear!
LoL, Sandra
