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“Shine that lasts until removed!” – OPI launches a revolution in nail color with NEW Infinite Shine Gel Effects Lacquer System, that is offering the rich color, intense shine and lasting wear of gels – without the need for LED-light curing or soak-off removal. Available in 30 new shades (plus Primer base coat and Gloss top coat), Infinite Shine utilizes a three-step system to deliver a high-shine classic crème finish for nails that lasts up to 10 days.

ISL16_Trio_GetRyd-of-thymBlues_low_resInfinite Shine was developed to meet consumer demand for a nail lacquer with a gel-like finish that also boasts the exceptional formula, on-trend colors and iconic names for which OPI is best known,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Infinite Shine shades are applied and removed like traditional lacquer, but they provide the high-shine and long-wear typically reserved for gel formulas, for shine that lasts until you take it off!

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Infinite Shine includes a full range of fashion-forward shades ranging from neutrals to bright reds, oranges and pinks to dark gray, blue and black hues. It is applied via a three-step system; first, apply Infinite Shine Primer (Step 1) to prevent staining and increase lacquer durability. Next, select one of 30 shades (Step 2) and paint two thin, even coats for richly-pigmented, vivid color. Finally, finish with Infinite Shine Gloss (Step 3), which features a state-of-the-art gel polymer formula that cures in natural light. Product can be removed easily with Expert Touch Nail Lacquer Remover; no soaking is required.

ISL14_Trio_RaisinTheBar_low_resInfinite Shine products feature a proprietary formula and each bottle includes OPI’s exclusive ProWide Brush for the ultimate in application. In Switzerland available from April 10 for CHF 24.90 each shade, PRIMER, LACQUER und GLOSS.

LoL, Sandra

Photos: Courtesy of OPI