UBS Unique – Economy of Fashion

During the vibrant atmosphere of London Fashion Week, I had the pleasure to participate in a very interesting new project combining the world of finance and fashion: UBS Unique – Economy of Fashion.

Just as the world around us is changing, the face of wealth is evolving. The global income of women will grow from USD 13 trillion to USD 18 trillion by 2021* – more than China and India’s combined GDP growth and since 2015, women have held 30%** of global private wealth.

As women are looking for a response to their needs, UBS Unique has been created. The aim? To catalyze a long-term change in the financial industry to better serve women and to enable them to make the most of their wealth.

My lovely host, Kathrin Genovese Head Vice Chairmen Office, Global Ultra High Net Worth

Therefore a lovely group of female ultra high net worth individuals from all over the world was invited by UBS to London for two inspiring days. The event had it all: shows, talks and insights on how fashion can change the world for the better.

As I thought you might be interested in what I have taken home from UBS Unique, here’s a quick roundup of insights from the event’s speakers.

«The future of fashion will see creativity re-emerge as a key driver to take us from our current crisis state and into a new model for fashion. If we don’t push creativity at every step of the fashion supply chain to find new ways to design, produce, sell, wear and dispose of clothes, then we face a bleak future for fashion.”»Christina Dean

From left to right: Christina Dean, my humble self, Giorgia Caovilla and Elisabeth von Thurn und Taxis.

The look of love – how will the fashion industry change?

Women should “fall in love with the fact that fashion is a force for good,” says Christina Dean, founder of Redressan organisation working to reduce waste in the fashion industry. Christina believes fashion’s ethical future is in the hands of young designers and consumers. Or as Elisabeth von Thurn und Taxis describes it vividly, “it’s down to designers to rebel. There’s a lot of pressure on designers to become commercial so it stops creativity. I am anyway bored of all the fashion shows. There are too many.”

Online shopping is definitely an opportunity as emerging designers cannot always afford a retail space. They have a different pricing model. But in terms of sustainability it can cause also problems as people end up buying multiple sizes knowing they’re going to return it.

Dress with Sense – the practical guide to a conscious closet by Redress

How can you play your part in making fashion more ethical?

As I am always promoting, you can easily play your part in making fashion more ethical by buying the things you love and wear them for longer. When shopping, think about the value, not the price. And consider ways you can make sure your investments match your ethics.

You can also donate your quality, branded items with high value to charity Redress for resale.

Designer Mary Katrantzou and me framed by UBS key speakers, James Gifford, Senior Impact Investing Strategist, Chief Investment Office, UBS Wealth Management, to the left and Helen Brand, Head of Equity Research, European Luxury Goods, UBS Investment Bank

A short industry outlook

The top 3 words executives used to describe the fashion industry in 2016*** were: «Uncertain, Changing, Challenging.» But despite the wider economic slowdown last year, fashion has been a key value-creating industry for the world economy. In 2017, a slight recovery is expected to a point where the industry may see some growth next year.

Let’s take China for example. Chinese growth hit a soft patch: a stock market dip and real estate concerns have decelerated chinese growth, and shifted attention to India, Turkey, and other high-growth markets. China’s fundamentals, including growth of the middle and upper classes, remain strong and the government’s new fiscal policies are expected to improve conditions in 2017, but uncertainty remains.

A woman shops in a Louis Vuitton store in Shanghai. © SCMP Photos

London-based Helen BrandHead of Equity Research, European Luxury Goods, UBS Investment Bank, trusts in the mid market and expects “growth going forward to come from the Chines middle class consumer and therefore more at the entry level price points, with more chances for the handbag category compared to watches as many brands still have to strengthen the CHF 2000-5000 offer.

 When you think about China, factors such as pollution, a deteriorating environment, inhumane work conditions in factories, mass production come immediately to your mind. China and sustainability, connecting the dots between economy and ecology seems to be a complex problem. Therefore a valid question was raised during one of the panel discussions: how can we as consumers/potential investors contribute to overcome these issues?

Tailor-made investments – how can you invest ethically in fashion?

What’s impact investing? Put simply, it’s investing in ways that help make the world a better place. And it can make a big difference to the fashion industry, “especially when dealing with problems in supply chains,” says James Gifford, Senior Impact Investing Strategist at UBS. It’s good news for investors, too.

Impact investing is one of the tools that we can use to improve terrible situations such as exposure to slavery and trafficking – lots of brands don’t have full transparency throughout their entire supply chain.  Shareholders can take part in helping brands address that. Most critical is the intent – the willingness to change for the good. This impact must be measured with defined performance indexes to make it tangible to all stakeholders of the corporation.

Many investors assume that impact investment is a form of charity. In reality, quiet the opposite is the case. Gifford delivers the facts: two thirds of impact investment funds deliver comparable results to more traditional funds. Generating a financial return is indispensable and sustainable in itself; generated profits are more likely to be re-invested in impact projects and new investors may follow.

How to invest

  • Invest in best in class – some great companies that are trying really hard to improve.
  • Underweight / overweight the good guys and the bad guys.
  • You can engage your fund managers and advisors on this topic as most of them might not have thought about these issues. So having that dialogue can have an impact already.
  • Shareholder engagement is where shareholders use their voice to encourage companies to improve their behaviour. This can be done through fund managers or family offices.
  • Shareholder engagement can be very effective and you don’t even have to own that many shares to have a voice.

Great show: Mary Katrantzou’s F/W 2017 presentation took place at Tate Modern.

During those two amazing days, we had also the chance to talk to two outstanding designers who both have build up their brand in a breakneck pace. Cherry on the cake was the possibility to experience the excitement of fashion week as guests of Mary Katrantzou and Erdem at their shows.

With Erdem in his Mayfair store for a private shopping event during the «Economy of Fashion».

I don’t believe in fast fashion – I get a kick out of seeing real women wear my clothes on the street,” says Erdem Moralioglu, founder of the designer label ERDEM.

Shaping up – how Erdem Moralioglu built his brand

Since launching in 2005, the brand has become synonymous with versatile and powerful femininity. After studying at London’s Royal College of Art, Erdem started his own company and fashion line at the age of 27. The business took off when Barneys bought his first collection. In 2014, he put his collection online and opened his flagship store in Mayfair in 2015.

Today, ERDEM is sold in over 170 of the world’s most exclusive retailers, including Barneys New York, Bergdorf Goodman, Joyce, Colette, Dover Street Market, Selfridges and Harvey Nichols.
In the beginning of November 2017 his collection for H&M will hit the stores as he is the next designer to collaborate with the Swedish clothing giant (for more info, click here please).

With Mary Katrantzou in the private shopping suite at the at the Connaught Hotel in Mayfair, wearing an amazing coat from her F/W 2017 collection.

Print can be as definitive as a cut or a drape and allows a woman to filter beauty found in design, in a subversive way. All my prints are constructed through digital technology. Digital print allows me to experiment with print in a way that fine art and other methods could not. It opens up a huge spectrum for possibility; I can create possibility out of impossibility, surrealism out of realism and both vice versa,” says Mary Katrantzou.

Pioneering digital prints – how Mary Katrantzou became the fashion world’s darling

Greek-born Mary Katrantzou had an appreciation of applied design from an early age. Having begun training as an architect at Rhode Island’s School of Design, she transferred to Central Saint Martin’s in London to study textiles and finished also with a fashion MA in 2005. Katrantzou shifted her direction from textile design to womenswear with a focus on print as she loved the way printed textiles can change the shape of a woman’s body.

Success from the first moment: Mary Katrantzou’s graduate collection in 2008.

Her graduate collection in 2008 of digital trompe l’oeil prints of oversized jewellery on simple shift dresses served as a counterpoint to the minimalist movement that was dominating the runways at the time. From there, Katrantzou picked up 15 prestigious stockists including Browns, Joyce and Colette. Today she boasts over 250 stockists worldwide. Among the many prestigious awards, she received in her career, she also won the Swiss Textiles Award in 201, which helped her grow her business further. And would she rule out ever taking on an investor? “In the future, who knows,” says Katrantzou. “But true global scale is our ambition.”

Best of both worlds… fashion and finance.

I hope that you enjoyed this little insight into the new interactive event Economy of Fashion under the roof of the UBS Unique platform that was a great success. For two days, we received an exclusive insight into the business of fashion of emerging and established designers, disruptive technologies and brands that are making their mark on the industry.

I met amazing ladies from all over the world and it was a pleasure exchanging knowledge while enjoying some fun shopping and great food.

I would love to conclude with a quote from shoe designer Giorgia Caovilla: “The future of fashion will shorten the distance to be able to convey more clearly its message: LET’S HAVE SOME FUN!’”

LoL, Sandra

*Harnessing the power of women investors in wealth management, Ernst & Young LLP, 2016
** Global Wealth 2016: Navigating the client landscape, Boston Consulting Group, 2016
*** Source BoF-McKinsey Global Fashion Survey, September 2016

Photos: © Sam Bowen for UBS, © Sandra Bauknecht, © Redress, © Mary Katrantzou

Erdem x H&M

Today H&M announced its big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike.

H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in selected stores as well as on hm.com, November 2.

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

Erdem with me

I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.

Ann-Sofie Johansson, H&M’s Creative Advisor, to the left, Erdem in the center, and Baz Luhrmann.

For me fashion is always about more than just clothing, it is a form of expression – a stand alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.

From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.

Have fun watching the video below and start dreaming!
LoL, Sandra

Photos/Video: © H&M and © Sandra Bauknecht

My Look: Paris I Love You

Today I am on my way to Paris with Sisley and I couldn’t be happier to be back in one of my favorite cities in the world. Here everything feels much more chic than anywhere else.

My look: Gaby belted fil coupé dress by Erdem (40% off on sale – iconhere even 50% off), Falabella faux brushed-leather shoulder bag by Stella McCartney, Dioressence pumps by Dior, cuff by Chanelrose diamond necklace iconby Piaget and Horsebit blue topaz diamond white gold ringicon by Gucci Fine Jewellery.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Running in Heels

Gosh, I am so in love with these Balenciaga heels that I first presented you a few weeks ago, I could literally run around in them the whole day (when it is not raining… the satin fabric doesn’t like water at all). They are not only beautiful, but also really comfortable.

My look: Fuchsia wool coaticon and embellished satin pumps in pink, both by BalenciagaRexana ruffled cotton-blend top and Sidney trousers in blackicon, both by Erdem, clutch by Prada, earrings by Chanel, ring and diamond bracelet by Vainard Fine Jewellery.

LoL, Sandra
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Photos: © Sandra Bauknecht

My Look: Seeing Things Clearly

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Sometimes you need to distance yourself to see things clearly. When you go on an important date, I always recommend to try your outfit beforehand and then consult your pillow. The next morning, you will know if you feel secure about it or not. What you wear could discern how confident you feel about yourself. Don’t underestimate the power of an outfit! For this look, I decided last minute to add the denim shirt which gave the floral dress an unexpected twist.

My look: Midnight blue long military-style coat by Gucci, Lucy printed dress by Erdem, stretch-denim shirticon by BalmainSonge pumps in cracked leather by Diorchoker with evil eye symbol by Chanelstar embellished faux-leather Boston bag by Stella McCartney and «Diorette» ring by Dior Haute Joaillerie.

LoL, Sandra

With designer Erdem in his London Mayfair store wearing one of his dresses.icon

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Photos: © Sandra Bauknecht

The Top 15 Runway Trends for S/S 2017

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Here they are: the most important trends for the S/S 2017 season. Scroll through my forecast to see which styles will be on everyone’s shopping list next season. From dresses in brilliant shades of fuchsia, strawberry, rose, and bubble gum to buzzy words on slogan tees. Don’t expect the high-volume sleeve to disappear anytime soon, the choice is yours – enjoy!

LoL, Sandra

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S/S 2017 TREND 1: THINK PINK
Hermès – Valentino – Céline

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S/S 2017 TREND 2: HIGH-VOLUME SLEEVES
Dolce & Gabbana – Marc Jacobs – Kenzo

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S/S 2017 TREND 3: 80’s LAMÉ
Saint Laurent – Isabel Marant – Gucci

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S/S 2017 TREND 4: OP ART
Akris – Mary Katrantzou – Louis Vuitton

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S/S 2017 TREND 6: 70’s FLOWER POWER
Prada – Chloé – Christopher Kane

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S/S 2017 TREND 7: SQUARE-SHOULDERED
Jil Sander – Balenciaga – Jacquemus

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S/S 2017 TREND 8: SWIM ADDICT
Max Mara – Fendi – Miu Miu

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S/S 2017 TREND 9: SLOGAN TOPS
Dior – Paco Rabanne – Stella McCartney

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S/S 2017 TREND 10: BRALETTES
Victoria Beckham – Alexander McQueen – Alexander Wang

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S/S 2017 TREND 11: SPORT SPIRIT
Moschino – Courrèges – DKNY

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S/S 2017 TREND 12: DEEP SEA METALLICS
Maison Margiela – Chanel – Balmain

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S/S 2017 TREND 13: GRAPHIC STRIPES
Mulberry – Lanvin – Tory Burch

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S/S 2017 TREND 14: MODERN RUFFLES
Givenchy – Erdem – Loewe

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S/S 2017 TREND 15: TRANSPARENT
Alberta Ferretti – Giambattista Valli – Emilio Pucci

 Photos: via Vogue.com

Most Important F/W 2016 Accessories Trends

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More is more, this is what the F/W 2016 season is all about! With fashion in a maximalist mood, accessories have taken center stage. On the runways, heels were high, the bijoux was stacked and layered, and the bags were furrier or came with accessories of their own. The forecast: Get ready for your most sumptuous season yet.

LoL, Sandra

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F/W 2016 TREND 1: GUITAR STRAPS
Valentino – Fendi – Burberry

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F/W 2016 TREND 2: DAVID BOWIE BOOTS
Maison Margiela – Marc Jacobs – Balenciaga

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F/W 2016 TREND 3: STATEMENT GLOVES
Delpozo – Loewe – Rodarte

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F/W 2016 TREND 4: CHOKERS
Balmain – Alexander Wang – Lanvin

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F/W 2016 TREND 5: STACKED JEWELS
Gucci – Etro – Bottega Veneta

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F/W 2016 TREND 6: FUR BAGS
Michael Kors Collection – Salvatore Ferragamo – Versace

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F/W 2016 TREND 7: HIKING BOOTS
Rag & Bone – Louis Vuitton – Prada

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F/W 2016 TREND 8: BAG ACCESSORIES
Dolce & Gabbana – Dior – Chanel

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F/W 2016 TREND 9: VELVET CRUSH
Stella McCartney – Erdem – Dries Van Noten

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F/W 2016 TREND 10: EMBELLISHED HEELS
Oscar de la Renta – Miu Miu – Saint Laurent

Met Gala 2015

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The Met Gala is an annual fundraising event for the benefit of the Metropolitan Museum of Art‘s Costume Institute in New York City and marks the grand opening of its annual fashion exhibit. Celebrating this year’s theme “China, Through The Looking Glass”, it seems to be one of the most challenging yet. See below who honored China’s heritage and its present culture on the red carpet best.

This year’s award to best dressed of the night goes to:

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Rihanna wearing Chinese designer Guo Pei

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The butt girls:

Jay Z and Beyoncé
Jay Z and Beyoncé in Givenchy

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Kanye West and Kim Kardashian West in Roberto Cavalli

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Donatella Versace and Jennifer Lopez, both in Atelier Versace.

Best Chinese inspirations:

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Zendaya Coleman in Fausto Puglisi

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Karolina Kurkova in Tommy Hilfiger

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I am always looking forward to seeing Sarah Jessica Parker‘s outfit because she has never let us down in pulling off the best looks. And let’s just say the headpiece combined with her H&M dress is divine.

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Georgia May Jagger in Gucci and Alessandro Michele

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Chloë Sevigny in J.W. Anderson

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Very sophisticated: Tom Ford and Rita Ora in his design.

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Alexa Chung in Erdem

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George Clooney and Amal Clooney in Maison Margiela

Not so inspired by the Chinese theme… but great to watch:

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Jeremy Scott kissing Kate Perry‘s hand who is wearing Moschino.

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Also Madonna wore Moschino.

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Stella McCartney framed by Cara Delevingne, Sofia Richie, and Zhu Zhu, all dressed in her designs.

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Alexander Wang kissed by Lady Gaga in Balenciaga

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Miley Cyrus and Zoë Kravitz dressed in Alexander Wang.

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Kendall Jenner in Calvin Klein Collection

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Robert Pattinson and FKA twigs in Christopher Kane (definitely not my favorite gown of the night).

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Supermodel Joan Smalls arrived at the Met Gala in a black tulle and purple silk one-sleeved Roberto Cavalli gown with cutouts and sheer paneling. Her date was the newly appointed designer of the Italian fashion house Peter Dundas. Isn’t this gown to die for?!

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Anna Wintour in Chanel

LoL, Sandra

Photos via: Alessandro Garofalo / Indigitalimages.com, Moschino, Vogue and Style.com

Love Story Chloé

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Recently I was invited by Chloé to Paris for the launch of the house’s new fragrance with the beautiful name Love Story. It is inspired by Parisian romance and the love padlocks on the bridge of the Pont des Arts; the campaign itself and the bottle design make this reference. I have to admit that it was a very special trip as I took a wonderful reminder with me home.

We were asked during the presentation if we remember how it felt being newly in love and how the small things in life were amazing, how it was even exciting to drink an espresso next to each other in a café. Sometimes we forget these little special moments in our busy schedules. But reminding yourself helps a lot…

Sandra Bauknecht Chloé Love Story

Sandra Bauknecht with Clémence Posey

After I arrived in Paris, I went straight to the Park Hyatt Paris – Vendôme to interview the French actress and model Clémence Poésy, who already was the face of Chloé Eau de Parfum in 2008. She is modern, graceful, free-spirited and has this certain “Je ne sais quoi” allure that most French women seem to have naturally. “I am very proud to represent Chloé fragrance again,” she told me. “It was so evident for me to come back to a brand that I feel so connected to.”

Her favorite fashion labels are Chloé, ACNEicon and her designer friend Erdemicon. The blonde 31-year old only wears make-up when she has to and loves the British seaside. She seems very down to earth when she states: “Beauty comes from what you feed yourself with, how you care about people.”

Paris with Chloé

After the interview, I got to see the different places where the new commercial was shot under the lens of Mélanie Laurent. Clémence Poésy stars in a love story where two people meet and indulge in the most beautiful moments.

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First stop was the beautiful Pont des Arts, that has become famous for all the padlocks attached to its railing. Couples come here to “seal their love” with this romantic gesture. Afterwards they throw the key into the Seine river below. In June 2014, part of the parapet on the bridge collapsed under the weight of all of the love locks that had been attached to it.

Pont des Arts Chloé

Boats Tour Chloé

Then we went on a boat tour on the Seine where I could explore the packaging and the bottle the first time.

Sandra Bauknecht Boat Tour in Paris

Chloé Love Story Package

Citroen Ride with Chloé

After the cruise we were picked up by these lovely gentlemen for a ride in a vintage Citroën.

Sandra Bauknecht in Citroen

Flower Market Chloé

They brought us to the flower market where Anne Flipo, the “nose” behind the new scent Love Story waited to tell us a little more about the creation. It was very important for her to walk directly with the Chloé team to understand what they wanted to have. “Sexy and clean” was the mission. Sounds pretty contradictions but once you smell this beautiful scent you understand what it means.

Love Story Chloé

Top notes: Neroli
Heart notes: Jasmin Stephanotis and Orange Blossom
Base notes: Musk and Cedarwood

A floral love story – fresh and sexy.

Sandra Bauknecht-Anne FlipoAnne Flipo with me

Chloé Flower Market SunglassesMy beloved vintage Chloé sunglasses

Rooftop Party ChloéAt the rooftop party

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The launch event culminated in the evening in a wonderful party over the rooftops of Paris where we enjoyed stunning views over Notre Dame, champagne and some fun dance moves. Clare Waight KellerCreative Director of Chloé, celebrated along with Clémence Poésy, Mélanie Laurent and Anne Flipo this new declaration to femininity. Amazing women who all brought their vision to tell a beautiful story of love in a bottle.

Lady Power at ChloéClare Waight Keller, Mélanie Laurent and Clémence Poésy at the party

Love Story Chloé will be available from today, September, 15 2014.
Love Story Chloé Eau de Parfum 30ml (CHF 97.00), 50ml (CHF 128.00) und 75ml (CHF 151.00),
Shower Gel 200ml (CHF 52.00) and Body Lotion 200ml (CHF 57.00).

Read more about this trip also in the upcoming October 2014 issue of L’Officiel Switzerland.

LoL, Sandra

Clare Waight Keller - Sandra BauknechtClare Waight Keller with me

Performance ChloéLive performance of Christine and The Queens

Models at Chloé PartyMale models at the fragrance bar

Sandra Bauknecht at Chloé Party

Sandra Bauknecht being photographed for Chloé Love Story

Photos: © Sandra Bauknecht

Olivia Palermo: Cheetah Print and Red Lace

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Who would have thought that cheetah print and red lace could look so lovely together?!

Olivia Palermo knows her style well and combines her animal-print shorts by Tibi with a red lace top by Zara for a punchy contrast. She keeps the rest simple with a pair of ballet flats iconby Repetto and a gold cuff.

If you are planning already your fall wardrobe, have a look at those pieces:

Leopard & Lace

Printed cotton-blend sateen blazer (40% on sale) iconand skinny pants (50% off on sale), both by Tibi and Cecilia lace shirt icon(new season) by Erdem.

You could work the look from head to toe with the pants and the jacket together or just wear one at a time with this beautiful lace shirt for a fashion-forward combination.

LoL, Sandra