Piaget New Campaign by Mert & Marcus

Match made in heaven I would say. Today, PIAGET unveiled its new global brand campaign. Personally speaking I can see the signature of a woman, meaning CEO Chabi Nouri, behind the way the brand is communicating its vision.

Photographers Mert & Marcus captured top model Doutzen Kroes embracing the energy of the sun and the liberating joy that comes from cheerful, sun-filled moments. To reconnect with herself, one of her destinations of choice is the magical island of Ibiza where the campaign was shot. She is the heroine of a sun-drenched adventure with dangling colorful bangles on her wrist. Modern, luminous and feminine, she walks on «the Sunny Side of Life».

In the photo Doutzen wears the following jewelry:

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TO SHOP THE DIFFERENT STYLES OF POSSESSION BANGLES, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Piaget

Versace Store Opening in Soho

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Another blockbuster fashion event took place this week in NYC. One evening after the Maison Martin Margiela with H&M launch party, Donatella Versace hosted a cocktail party to celebrate the opening of her new Versace boutique in Soho on 160, Mercer Street followed by a dinner at the Waldorf Towers.

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A huge variety of celebrities chose to attend both events, with everyone from Gerard Butler and Kanye West to supermodel Linda Evangelista and close friend of the House Lady Gaga.

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Carrying both menswear and womenswear ready-to-wear collections in addition to accessories, the store will also house special collaborations.

Kicking off the shop’s opening, Donatella Versace tapped Christopher Kane, who also creates the Versus line, to design a capsule collection of tees and other items with iconic Versace images pulled from the archives, which will be sold exclusively at the Soho store. With printed T-shirts being so à la mode, be sure that those tops will activate another fashion hype!

Below, find a complete list of celebrities who chose to wear Versace:

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Donatella Versace entered the cocktail party at the boutique in a Fall 2012 black corset top with a Swarovski encrusted jewelled cross emblem on the front with a velvet pencil skirt (see photo below with Princess Charlene of Monaco).  She changed later for the dinner into another look from Fall 2012 (as you can see above with Lady Gaga) – she was perfect in a black Versace leather top with crescent-shaped neckline with Swarovski crystal details and Versace leather pants, completely embedded with Swarovski crystal details from the knee down.

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Princess Charlene of Monaco wore a chic black Versace cocktail dress paired with thigh-high leather Versace runway boots with a gold capped-toe. She finished her look with a black Versace cashmere waistcoat with leather inserts.

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Linda Evangelista wore a black velvet Versace coat from the Fall 2012 runway enriched by Swarovski crystal crosses.

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Doutzen Kroes wore a Versace Fall 2012 black coat with flared skirt covered entirely in Swarovski crystals.

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Bar Refaeli looked amazing in a fitted black leather cocktail dress with Swarovski crystals detailing with a matching leather jacket and black Versace booties.

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Coco Rocha wore a black dress with metallic detailing from Versace Fall 2012 paired with black Versace Fall pointed toe pumps.

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Alexa Chung here with Christopher Kane wore a look from the Versus Fall 2012 runway: a burgundy knit turtleneck top paired with a matching leather miniskirt.

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Karolina Kurkova wore a black leather bomber jacket with intricate floral detailing with a pencil skirt with a matching pattern, paired with black Versace pumps and a black Versace clutch.

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Leigh Lezark sporting a yellow cocktail dress with leather cutouts at the hem and on the side with a modern crescent shaped neckline. She completed her look with black Versace shoes.

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Tali Lennox, daughter of Annie Lennox, wore a full look from Versus Fall 2012 – she looked fabulous in a fuchsia top, miniskirt, and huge fur coat. She completed her outfit with blue booties with fuchsia inserts.

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Hunger Games star Alexander Ludwig chose a Fall 2012 look – he wore a blue floral printed suit with matching tie. He completed his look with Versace Fall boots with gold buckles and a black Versace belt with a medusa buckle.

LoL, Sandra

Photos: Courtesy of Versace

Maison Martin Margiela with H&M Party

Margiela_WITH_HM_COVER1Yesterday night, the Maison Martin Margiela with H&M collection was celebrated in New York. Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Sarah Jessica Parker, Selma Blair, Doutzen Kroes, Alexander Wang, and my humble self were some of the over 1 000 guests at the spectacular party on 5, Beekman Street.

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The derelict and raw nine-story historical building in the city’s financial distric, housed around a glass-roofed atrium, was the perfect setting for the celebration of Maison Martin Margiela with H&M, decorated in the label’s signature white-painted style. As you can see, people were slack-jawed looking at the gorgeous location.

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All celebrities wore already the new Maison Martin Margiela with H&M collection.
Enjoy my photos!

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Chace Crawford with me

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Me with the beautiful and overly sweet Julianne Moore who said: “It’s an amazing collaboration! Margiela is a beautiful brand – arty, iconoclastic and always edgy. And the quality is always amazing with H&M. Fashion is great because it’s an expression of who you are.”

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Sarah Jessica Parker stated: “It’s incredible, so exciting to celebrate one of my favourite designers. They are mysterious and compelling and I’ve been a great fan of Margiela for many years. H&M, well, look at the lines of men and women lined up! It’s a great opportunity for people to have access to great designers. It makes luxury available to everyone. It’s very democratic and I’m all for it.”

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Mena Suvari impressed with her lion tattoo.

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Gorgeous Selma Blair talked a little about her beautiful newborn baby boy Arthur with me. Mums united!

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Selma’s amazing shoes from the Maison Martin Margiela with H&M collection.

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Me with Alan Cumming who said: “I’m here to see the lovely Margiela collection. I love the way H&M is doing collaborations with other designers. It’s a great thing, to make clothes stylish and affordable. The collaborations are a great idea, they are really amazing!”

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Fashion designer Olivier Theyskens with me

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Elena Perminova with me

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“I’m a huge fan of Margiela and I love H&M – it’s a great collaboration. I never get surprised by H&M’s choices, every designer they pick I’m interested in. I’m always standing in the queue with my mother in the early mornings. I’ve been a fan of Margiela since the start”, said Helena Christensen.

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Topmodel Doutzen Kroes

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The collection was shown in an art and dance performace by choreographer Anne Teresa de Keersmaeker in squares of sand and further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs exclusively for the event. After that, DJ’s kept the party going into the early hours.

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On the 9th floor of the buliding, a special pop-store was located where guests could shop the Maison Martin Margiela with H&M collection before its official launch on November 15th in around 230 H&M stores worldwide. Unfortunately, when I had finally arrived on the top floor, the best pieces were gone.

What an amazing night and a gorgeous collection – it was all about superlatives! Thank you, H&M, for having me! You guys rock!

LoL, Sandra

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CANDY_WALLET_MARGIELA_WITH_HMPhotos of the first collage: Courtesy of H&M – All other photos: © Sandra Bauknecht

Wardrobe of Nail Colours

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L’Oréal Paris has a very cool novelty, the Color Riche mini nail polish collection including 32 different shades. This is heaven for all nail polish aficionados.
For only CHF 9.90 per 5ml bottle, you can build up a wardrobe of nail colours to play around with. And the small size of the packaging makes it very convenient to travel with.

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The brush of the nail polish is perfect, very easy to use because of its nail-like shape. It just takes the right amount of polish, and you can paint your nail with one stroke. The formula has a built-in topcoat, which means you can have gloss, shine and resistance in one step.
My favourite shades for summer: 408 Exquisite Scarlet (a flamboyant red), 610 Rebel Blue (a shimmering blue) and 201 Rose Paradis (a transparent pale rose).

An absolute insiders’ tip!

LoL, Sandra

Doutzen_Kroes_ColorRiche_300Photos: Courtesy of L’Oréal Paris and © Sandra Bauknecht

My Fashion’s Night Out in NYC

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Yesterday, I arrived in New York City and went immediately to Fashion’s Night Out (FNO), the biggest fashion party of the year.

Please enjoy some of impressions of last night. It was so much fun. Sorry that I didn’t take more photos, but at one point there was too much partying and shopping involved…

LoL, Sandra

IMG_8831Fashionistas lining up in front of the Chanel store to get…

IMG_8830…a free manicure…

free manicure…with the three gorgeous shades of Les Jeans de Chanel.

Chanel blueI took the three bottles home, yippie!

EL1Estée Lauder‘s face since 2007: Stunning Hilary Rhoda.

IMG_8861A little warm-up for me for my upcoming interview with Estée Lauder’s Global Creative Director Tom Pecheux on Sunday.

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EL2Two Estée Lauder spokeswomen: Liu Wen talking to Constance Jablonski.

IMG_8867Gorgeous presentation of Jo Malone‘s new scent: Wild Bluebell.

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FrdericHair guru Frédéric Fekkai

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Christian…doing graffiti with designer Christian Cota.

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IMG_8884…me with designer Prabal Gurung.

Photos: © Sandra Bauknecht