Visiting Christian Dior: Designer of Dreams

Already in April this year, I had the the pleasure to visit one of the most beautiful exhibitions ever, a must for every fashion lover: Christian Dior: Designer of Dreams at the Victoria and Albert Museum in London. This retrospective celebrates the founding couturier’s avant-garde spirit and the international destiny of his House, shepherded, after his passing in 1957, by the talent of the Creative Directors who succeeded him.

You still have one week left to indulge in the universe of the French Maison as the exhibition has been extended to September 1st after it sold out within 19 days of its opening.

ABOUT CHRISTIAN DIOR

Christian Dior was born into a wealthy Normandie family in the French seaside town of Granville on January 21, 1905. As a child he shared his mother’s love of gardens. is early passions included architecture and designing fancy dress costumes for his friends. Sent by his parents to study political science in Paris, Dior gravitated towards a bohemian group of friends, including composer Henri Sauguet and artist Christian Bérard.

In 1928, he opened and art gallery, but the business foundered when the Dior family fortune collapsed following the 1929 financial crisis. Forced to find a new way to make a living, Dior took up fashion drawing, eventually working with top couturiers Robert Piguet and Lucien Lelong.

In 1946, Dior founded his own couture house with the backing of textile manufacturer Marcel Boussac. On 12 February 1947, the House of Dior launched its first collection. Dubbed the «New Look» by the press, the collection had an instant and unparalleled influence on fashion around the world. The House of Dior grew rapidly. By 1955 it accounted for over 50% of overseas exports of French haute couture.

In the prime of his career, Christian Dior died suddenly on 24 October 1957. His legacy has continued under the creative directors who have succeeded him at the head of the House of Dior: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri.

THE EXHIBITION

Based on the highly successful Musée des Arts Décoratifs exhibition Christian Dior: Couturier du Rêve (on view from 5 July 2017 to 7 January 2018), the show charts seven decades of the continuing importance, influence and creativity of the House of Dior in the fashion world, with an additional section showcasing the story of Dior in Britain.

The famous «Bar Suit» and hat, Haute Couture S/S 1947

Drawn from the extensive Dior Archives, the exhibition presents over 500 objects, with over 200 rare Haute Couture garments shown alongside accessories, fashion photography, film, vintage perfume, original make-up, illustrations, magazines, and Christian Dior’s personal possessions. Unfolding across eleven themes, this unique event invites visitors to immerse themselves inside Christian Dior’s world, tracing the highlights of his life, from his childhood to the creation of his couture house at the end of 1946. A voyage through time that continues with the starring role played by such timeless icons as the eternal «Bar Suit», and legendary looks designed by the visionary tastemaker the couturier was.

Celebrating the Dior art of color, accessories, hats, bags, illustrations, miniature dresses, lipsticks and emblematic fragrances together form a spectrum of colors dear to Christian Dior and, in turn, enrich this exciting encounter with the House. The culmination of this immersive exploration, an exhibit called «Le Salon» showcases the splendor of society soirées, illustrated by spectacular dresses that testify to the virtuosity and savoir-faire of excellence of the Dior haute couture ateliers.

THE NEW LOOK

Christian Dior unveiled his first haute couture collection on 12 February 1947, amid excited anticipation within fashion circles. Offering a radical alternative to the boxy, masculine style of women’s fashion after the Second World War, Dior’s designs caused a sensation. Carmel Snow, editor in chief of Harper’s Bazaar, declared: « It’s quite a revolution, dear Christian, your dresses have such a new look!» The Dior Line showcases ten defining looks made between 1947 and 1957, Christian Dior’s own tenure at the House.

DIOR IN BRITAIN

Exactly to this day, 72 years before, on 26 August 1947, a small group of people stood together in London’s Claridge’s Hotel, hovering around a smartly dressed middle-aged man holding a trilby hat. The celebrated couturier Christian Dior, who just six months earlier had revolutionized fashion with its first «New Look» collection, was in the process of being ambushed by the press. One journalist grilled him as to how he was able to persuade a world short of fabric to embrace his audacious new fashions, to which Dior replied: «I am giving the women the dresses they want. They’re fed up with war restrictions… My full skirts are a release

«I adore the English, dressed not only in tweeds which suit them so well, but also in those flowing dresses, in subtle colours, which they have worn inimitably since the days of GainsboroughChristian Dior, 1957.

Christian Dior designed this couture dress in 1951 specially for the 2st birthday of Princess Margaret.

In his autobiography, Dior affirmed his love for all things English. He was particularly enamoured with the English aristocracy and he admired the grandeur of the great houses and gardens of Britain, as well as British-designed ocean liners, including the Queen Mary, and Savile Row suits.

HISTORICISM

Christian Dior often cited historic periods in his designs – the sinus lines of Belle Époque dresses from the late 1800s and early 1900s: the tightly waisted mid-nineteenth-century styles worn by the French Empress Eugénie, Napoléon III’s wife. The sumptuous silks and dramatic silhouettes of the eighteenth century held a particular fascination. Dior’s premises at 30 Avenue Montaigne in Paris had a neo-classical façade, medaillon-backed chairs, and white and grey panelling like that of Petit Trianon at Versailles, a colour Dior is said to have revived.

«I thank heaven I lived in Paris in the last years of the Belle EpoqueChristian Dior, 1957

In front of one of my favorite Dior dresses, Look 24 from the F/W 2004 Haute Couture collection by John Galliano.

TRAVEL

Travels explore how travel and different countries and cultures have consistently inspired the various designers at the House of Dior. This section focuses on five of the countries that provided a source of reference for Christian Dior and his successors at the House of Dior: Mexico, India, Egypt, Japan and China.

THE GARDEN

Flowers are emblematic of the Maison and have inspired silhouettes, embroidery and prints, but also the launch of Miss Dior in 1947, the first fragrance created alongside the very first show.
From horticulture to global travel and historicism, the show reveals the sources of inspiration that defined the House of Dior’s aesthetic.

Look 47 from the F/W 2012 Haute Couture collection by Raf Simons for Dior. It was worn by actress Natalie Portman, the face of Miss Dior perfume.

DESIGNERS FOR DIOR

Designers for Dior spotlights the work of the subsequent six key artistic directors since Christian Dior’s death in 1957.

Since 1957 the House of Dior has been led by:
Yves Saint Laurent 1958-60
Marc Bohan 1960-89
Gianfranco Ferré 1989-96
John Galliano 1996-2011 
Raf Simons 
2012-15
Maria Grazia Chiuri 2016 to present
Each creative director has brought a new perspective.

THE ATELIERS

The Ateliers showcases toiles from the Dior Ateliers in a stunning «cabinet of curiosity» style.

«Everything created by human hands expresses something – above all the personality of the creator. The same thing is true with a dress. But since so many people are working on it, the real job is to get all the hands that cut, sew, try on and embroider to express all I have feltChristian Dior, 1954

DIORAMA

Diorama examines the breadth of the House of Dior, from accessories including costume jewellery, hats, shoes and bags, to illustrations, miniature dresses and archive lipstick and perfume, bottles, collected in a kaleidoscopic display. This section spotlights the key creative partners of the House from the past 70 years, including Roger Vivier Stephen Jones, René Gruau, Serge Lutens and Swarovski, Christian Dior’s first choice for crystals to embellish his creations.

How cool! My own outfit was part of the exhibition.

THE BALLROOM

Drawing on his love of costume, it was in his evening dresses and ball gowns that Dior could indulge his imagination and showcase the diverse skills of the haute couture ateliers. Until today, a Dior gown, synonymous with allure and opulence, demonstrates the formidable talents and techniques of Parisian haute couture. It is no wonder that such striking creations have graced numerous red carpets as the choice of film stars and prominent personalities over the past seven decades.

I hope that you have enjoyed following me on my tour through this beautiful exhibition.

LoL, Sandra

Photos taken of the exhibition: © Sandra Bauknecht

Christian Dior: Designer of Dreams

“There is no other country in the world, besides my own, whose way of life I like so much. I love English traditions, English politeness, English architecture. I even love English cooking.”
Christian Dior

 In February 2019, the V&A will open the largest and most comprehensive exhibition ever staged in the UK on the House of Dior – the museum’s biggest fashion exhibition since Alexander McQueen: Savage Beauty in 2015. Spanning 1947 to the present day, Christian Dior: Designer of Dreams will trace the history and impact of one of the 20th century’s most influential couturiers, and the six artistic directors who have succeeded him, to explore the enduring influence of the fashion house. 

Christian Dior with model Sylvie, circa 1948. Courtesy of Christian Dior.

Based on the major exhibition Christian Dior: Couturier du Rêve, organised by the Musée des Arts Décoratifs, Paris, the exhibition will be reimagined for the V&A. A brand-new section will, for the first time, explore the designer’s fascination with British culture. Dior admired the grandeur of the great houses and gardens of Britain, as well as British-designed ocean liners, including the Queen Mary. He also had a preference for Savile Row suits. In 1947, he hosted his first UK fashion show at London’s Savoy Hotel, and in 1952 established Christian Dior London.

Princess Margaret (left), with the Duchess of Marlborough behind, presents Christian Dior with a scroll entitling him to Honorary Life Membership of the British Red Cross
© Popperphoto, Getty Images

This exhibition will investigate Dior’s creative collaborations with influential British manufacturers, and his most notable British clients, from author Nancy Mitford to ballet dancer Margot Fonteyn. A highlight will be the Christian Dior dress worn by Princess Margaret for her 21st birthday celebrations, generously on loan from the Museum of London. It will also bring to life Dior’s spectacular fashion shows staged in the UK’s most luxurious stately homes, including Blenheim Palace in 1954. 

Left: Sketch by Christian Dior for model Londres, F/W 1950 Haute Couture collection.
Right: Sketch by Christian Dior for model Oxford, S/S 1947 Haute Couture collection.
© Christian Dior.

Drawn from the extensive Dior Archives, the exhibition will also showcase highlights from the V&A’s world-class Couture collections, including the iconic Bar Suit, gifted to the museum by the House of Dior in 1960. The exhibition will present over 500 objects, with over 200 rare Haute Couture garments shown alongside accessories, fashion photography, film, perfume, make-up, illustrations, magazines, and Christian Dior’s personal possessions. 

Diorling perfume, 1963. Photo © Laziz Hamani

The exhibition will highlight Dior’s vision of femininity, encompassing garments, accessories and fragrances. Flowers are emblematic of the Couture House and have inspired silhouettes, embroidery and prints but also the launch of Miss Dior in 1947, the first fragrance created alongside the very first show. 

Yves Saint Laurent in front of Christian Dior London, 11th November 1958.
© Popperfoto, Getty Images

From horticulture to global travel and 18th century decorative arts, the show will reveal the sources of inspiration that defined the House of Dior’s aesthetic. From the daring designs of Yves Saint Laurent to the rational style of Marc Bohan, the flamboyance of Gianfranco Ferré, the exuberance of John Galliano, the minimalism of Raf Simons, and Maria Grazia Chiuri’s feminist vision of fashion, the exhibition will show how each successive artistic director has stayed true to Dior’s vision of Haute Couture, while bringing their own creative sensibilities to the House. 

Soirée de décembre evening dress, F/W 1954 Haute Couture collection, H line. Victoria and Albert Museum, London. Gift of Dame Margot Fonteyn.
Photo © Laziz Hamani

Tim Reeve, Deputy Director and COO of the V&A, said: “Christian Dior: Designer of Dreams celebrates one of the most ingenious and iconic designers in fashion history. Reimagining this hugely popular exhibition from Paris – as the largest fashion exhibition the V&A has undertaken since Alexander McQueen: Savage Beauty – will shed new light on Dior’s fascination with Britain. The V&A holds one of the largest and most important fashion collections in the world, and we are delighted to be able to reveal highlights from our outstanding collection alongside those from the remarkable archive of the House of Dior, for this spectacular exhibition.” 

Oriole Cullen, Fashion and Textiles Curator at the V&A, said: “In 1947, Christian Dior changed the face of fashion with his ‘New Look’, which redefined the female silhouette and reinvigorated the post-War Parisian fashion industry. The V&A recognised Dior’s important contribution to design history early-on in his career, acquiring his sketches and garments from the 1950s onwards. The influence of Christian Dior’s design was all-pervasive and helped to define an era. In their own individual ways, each of the House’s successive artistic directors have referenced and reinterpreted Dior’s own designs and continued the legacy of the founder, ensuring that the House of Christian Dior is at the forefront of fashion today. More than seventy years after its founding, the V&A’s exhibition will celebrate the enduring influence of the House of Dior and uncover Dior’s relationship with Britain.” 

Écarlate afternoon dress, F/W 1955 Haute Couture collection, Y line. Victoria and Albert Museum, London. Photo © Laziz Hamani

The exhibition Christian Dior: Designer of Dreams runs from 2 February – 14 July 2019. Tickets will go on sale in Fall 2018 and will be available soon here.

LoL, Sandra

Photos: Courtesy of Dior