CHANEL J12 – It’s All About Seconds

This week, I followed CHANEL‘s invite to explore and celebrate the new J12 watch models first with a cocktail reception at the boutique on Bahnhofstrasse, followed by a flying dinner and party at at Barfussbar at Frauenbadi. With this beautiful weather finally arriving in Zurich, it was the perfect night for the occasion.

We were spoilt to bubbly champagne, great food, a water ballet show and experienced real magic when discovering the new watches. Later, we danced the night away.

Personally speaking, I have always been a big fan of the J12 watch, especially the white versions. the material is so resistant, you can play tennis or golf with it, it won’t break. Furthermore, the white colour doesn’t change after time. It stays as crisp white as from the beginning.

For the campaign, CHANEL invited nine muses to share their personal experiences about a second that changed their lives. Among them Claudia Schiffer, Naomi Campbell and Ali MacGraw, just to name a few. Everything has always been about seconds for a House created by a woman who knew how to follow her instincts. The instinct of the moment when everything is decided.

The lovely CHANEL team

Whether it is the longest second of a lifetime on the day of an important decision, or preparing a soft-boiled egg with perfect culinary precision, catching an airplane or missing a taxi, our existence is a succession of milestones that are of no coincidence. The new J12 is the watch for these milestones, and the perfect accompaniment for every second.

Everything is a story of seconds for a woman who is in touch with her life and with this intimate timepiece that can shape destiny in a few seconds. The new J12 is the watch for this woman.
To find out more, click here please. And in the meantime, enjoy those perfect seconds of last night captured on the photos…

LoL, Sandra

Photos: © Sandra Bauknecht
#TheNewJ12 #ItsAllAboutSeconds #CHANELWatches

Chanel Code Coco

So pretty… at first glance, a bracelet that sparkles around the wrist – like a precious jewel. CHANEL is bringing new meaning to the term «timepiece» with the latest addition to its watch family: CODE COCO. The name derives from the idea to be intriguing, with parts that are working together to cleverly reveal different design elements, much like a code.

Inspired by the iconic CHANEL 2.55 purse, the new jewelry watch is available in stainless steel or white gold with diamonds. It closes with a click like the quilted bag, created by Mademoiselle Chanel in February 1955, whose clasp adorns the heart of the watch’s dial.

This swivel clasp can be positioned horizontally or vertically, masking or revealing the time as the wearer pleases. The flexible steel strap also features the iconic quilted motif – a signature of the French Maison.

The CODE COCO watch above all stands out with the way that it fastens around the wearer’s wrist. Rather than using a classic folding clasp, this timepiece furls around the wrist until its two ends meet. In fact, the watch bezel – available in steel or studded with diamonds – is located at one end of the strap, which curls around the wrist to encase the dial at the other end, fastening the watch closed with a click.

A tribute to a story, style and look, the CODE COCO watch carries the ever-renewing codes of CHANEL. Definitely on my wish list…

LoL, Sandra

Photos: Courtesy of CHANEL
#CODECOCO#ChanelWatches #ChanelHorlogerie