Lanvin for LaduréeGreat news! Lanvin is collaborating with Ladureé and Alber Elbaz has art directed a special bubble gum-flavoured macaroon set. The designer stirs our imagination, arouses our fantasies and now, plays to our weakness for sweets.

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It is this whimsical spirit that inspired the lovely faces of playful women on Ladurée boxes containing eight pink bubble gum-flavoured macaroons.
The delicacies will go on sale on Sept. 25 in France, in time for Paris Fashion Week’s. The U.K., U.S. and Japan will follow on Sept. 28.

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Lanvin are not the first fashion house to team up with the famous French salon de thé – other designers to have collaborated include Matthew Williamson, Christian Louboutin, Sonia Rykiel and many others.

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Photos: Courtesy of Lanvin