Sandra‘s Closet

Miuccia Prada has collaborated with award-winning, visionary filmmaker Baz Luhrmann and Oscar-winning costume designer Catherine Martin to create several looks for the main characters in their highly anticipated film, Elvis, designing custom outfits and revisiting garments from the archives of Prada and Miu Miu. This collaboration renews the long-standing relationship between Miuccia Prada, Baz Luhrmann and Catherine Martin, which had already resulted in the creation of exclusive items for The Great Gatsby in 2013, and even earlier in Leonardo DiCaprio’s clothing in the 1996 film Romeo + Juliet – an artistic exchange that perfectly reflects Prada’s multidisciplinary attitude through a creativity that is nourished by a constant dialogue with the universes of art, cinema, and architecture. Elvis will première at the 2022 Cannes Film Festival on May 24th and will be screened in cinemas around the world starting 22nd June and in North America on June 24th.

The film stars Austin Butler as Elvis, Oscar winner Tom Hanks as his enigmatic manager, Colonel Tom Parker, and Olivia DeJonge as Priscilla, and retraces the life and music of Elvis Presley, celebrating his iconic style as well as that of an entire era. The film delves into the complex dynamic between Elvis and his manager over 20 years, from Presley’s rise to fame to his unprecedented stardom, against the backdrop of the evolving cultural landscape and loss of innocence in America. Central to that journey is one of the significant and influential people in Elvis’s life, Priscilla Presley.

«Central to the Elvis narrative is Elvis and Priscilla’s legendary love story. Priscilla Presley’s beauty and iconic style has indelibly marked contemporary culture. Accordingly, it was important for Baz and I that we remain true to this legacy by not merely imitating Ms. Presley’s actual clothes, but that we find a modern way of connecting audiences to her distinctive, history-making style. It was wonderful for both Baz and I to collaborate creatively with Miuccia once again. Immersing ourselves in the Prada and Miu Miu archives with superlatively skilled ateliers, we made the journey to translate the Presleys’ historical clothes into the costumes that would be in the film,» said Catherine Martin.

Starting from the study of Elvis’s and Priscilla’s clothes sources, Prada and Miu Miu found affinities and similarities in their immense archives, giving shape to new creations. The result strongly recalls the years represented in the film, but it is also an expression of the DNAs of the two brands and their histories.

Miu Miu has frequently explored and reinterpreted the Zeitgeist of several decades of the 20th century, according to its own codes. This is the reason why several of its most famous collections easily inspire an evocative endeavor around the style of Priscilla Presley, which was also the result of a personal approach to the fashion of her time. The garments were created from such inspiring pieces as the brocade pantsuit embellished with beads and fringes worn by Priscilla at the opening concert of the evening in Las Vegas.

Prada has also often turned to those years and that cultural landscape – animated by a revolutionary spirit and by a desire for freedom – to offer an original aesthetic interpretation. Through that same notion, several of Priscilla’s authentic outfits were reinvented for the film, such as the tweed dress worn over a mohair sweater with a brown suede jacket worn to the NBC Elvis special.

Along with Elvis’s custom look by Prada – a distinctive plum wine kid mohair suit –, these costumes distill the essence of the characters in the film, silhouettes and recognizable forms that are at once instantly reminiscent of the past while appearing contemporary, underlining their eternal timelessness.

I am really excited to see this movie!

LoL, Sandra

Photos: © Prada / Warner Bros.
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Today H&M announced its big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike.

H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in selected stores as well as on hm.com, November 2.

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

Erdem with me

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.

Ann-Sofie Johansson, H&M’s Creative Advisor, to the left, Erdem in the center, and Baz Luhrmann.

“For me fashion is always about more than just clothing, it is a form of expression – a stand alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.

“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.

Have fun watching the video below and start dreaming!
LoL, Sandra

Photos/Video: © H&M and © Sandra Bauknecht

Last night, the premiere of THE GREAT GATSBY marked the official opening of the 66th Cannes Film Festival with such fanfare Jay Gatsby would be proud. Unfortunately, I couldn’t accept the exclusive invite to attend this amazing event (Remember last year?) because of another ongoing project but great news is that I will be flying to Cannes next week to live once more this gorgeous red carpet feeling with Chopard.

It’s definitely one of the biggest movies of 2013, directed by Baz Luhrmann. The film adaptation of F. Scott Fitzgerald‘s famous The Great Gatsby stars Leonardo DiCaprio as 1920s millionaire Jay Gatsby in the part that Robert Redford portrayed in the 1974 version of the film. The 2013 edition is narrated by Nick Carraway (Tobey Maguire) and Carey Mulligan plays Gatsby’s obsession Daisy Buchanan, along with Joel Edgerton as her husband.

THE STORY

„The Great Gatsby” follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz, bootleg kings, and sky-rocketing stocks. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without of the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

The new blockbuster is the perfect example that there is ongoing dialogue within the worlds of fashion, art, film and architecture. The lavish throwback to the “Roaring Twenties” has already been a huge trend for S/S 2012 (for the previous post please click here).

Harrods in London has taken inspiration from the new adaptation with a 1920s jazz-themed cocktail bar to celebrate the release of movie. At the famous department store, you can also shop ‘The Twenties’ return with a roar, as fringing and Art-Deco detailing add edge to architectural shapes. As Gatsby fever hits our screens with its champagne towers and shimmering wardrobe, has there ever been a better time to celebrate the beginning of the summer season?

CLICK HERE TO SHOP THE BEST 1920’S INSPIRED S/S 2013 FASHION AND BEAUTY.

Keeping this in mind, it is time to take a closer look at the magnificent costumes and jewels in Luhrmann’s film adaptation of the F. Scott Fitzgerald classic.

Total pairs of stockings/pantyhose/garterbelts from Fogal: 1,080
Total number of Prada party dresses: 40
Total number of crystals provided by Swarovski: 288,000
Most number of hair and make-up applications on any one day, for party scenes: 76
Total items of men’s formalwear and daywear produced for background talent by Brooks Bros.: 2,291

TIFFANY & CO.

Tiffany & Co., who counted F. Scott Fitzgerald himself amongst its clientele, was responsible for the spectacular jewels in the film. The cinematic collection is inspired by pieces from the brand’s archive, genuine products of the creative prosperity of the 1920s which have also inspired a new Gatsby-esque line for Tiffany & Co., the recently launched Ziegfeld range.

The Great Gatsby Savoy Headpiece
Tiffany designers crafted a magnificent headpiece in platinum for The Great Gatsby, bringing Daisy Buchanan to life. It features a detachable brooch, freshwater cultured pearls, 3.6-6.9 mm and round brilliant diamonds, carat total weight 25.04.
$200,000

PRADA

Miuccia Prada was behind the flappers dresses and ballgowns for the cast. The Italian designer teamed up with costume designer Catherine Martin to create a bespoke collection of 40 Roaring Twenties-style pieces, inspired by selected runway looks from the last 20 years. The glittering re-imagining of F. Scott Fitzgerald’s jazz-age classic stars. In the film the costumes take a leading role: shimmering silk gowns embroidered with crystal and sequins; velvets, furs and dancing fringing; flickering shades of emerald, jade, topaz and gold.

“Our collaboration with Prada recalls the European flair that was emerging amongst the aristocratic East Coast crowds in the 1920s” says Martin. “The fashions of the time saw the development of a dichotomy between those who aspired to the privileged, Ivy League look of wealthy Long Island and those who were aspiring to European glamour, sophistication and decadence. Our collaborations with Prada reflect the collision of these two aesthetics.”

The beautiful costumes will be on display in New York, Tokyo and Shanghai:
May 1 – 12, 2013 at the Prada New York Epicenter at 575 Broadway in New York City.
June 14 – 30, 2013 at the Prada Tokyo Epicenter store and following until mid-July at the IFC Mall in Shanghai.

FOGAL

I am in love with Fogal‘s limited edition hosiery collection made exclusively for The Great Gatsby movie. This pure 20’s glamour is now available in all Fogal stores.

Excited to see Leonardo DiCaprio, Carey Mulligan and Tobey Maguire in The Great Gatsby? I am inviting you to join today’s contest where you can win four amazing movie-inspired giveaways. A tee, a perfume bottle, a book mark and the movie tie-in book.

This contest is open to everyone. To participate in the contest, please send me an e-mail with your postal address and the header “The Great Gatsby” to . All entries must be received until May 25, 2013. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules.

The Great Gatsby hits theatres today in Switzerland. Check out the trailer below!

LoL, Sandra

Photos: © Sandra Bauknecht, Courtesy of Fogal, Harrods, Prada, Tiffany & Co., © Reuters and © 2013 Warner Bros. Ent. All Rights Reserved.