Barbie Celebrates Role Models

Last week to celebrate International Women’s DayMattel unveiled «role model» Barbies. After decades of focusing on their beauty and fashion sense, the famous dolls show finally their brains, strength and power as well. Not your average Barbies, these dolls are «Sheroes», meaning women who are heroes, designed to give young girls a range of inspirational and positive female idols.

The new dolls came after Mattel conducted a survey of 8,000 mothers around the globe and found that 86% are worried about the kind of role models their daughters are exposed to. Mattel’s series of empowering women dolls range from both the past and present.

Amelia Earhart, Aviation Pioneer

Many view this development as a thoroughly refreshing and progressive addition to the toy market like me. The new range showcases women from an array of professions: it includes US snowboarder Chloe Kim, Australian conservationist Bindi Irwin, Chinese volleyball champion Hui Ruoqi and French chef Helene Darroze. The range is ethnically diverse, Ibtihaj Muhammad stands for the first hijab-wearing Barbie and Mexican artist Frieda Kahlo is another «Shero» in the collection.

Ibtihaj Muhammad, Fencing Champion

But there are many voices criticizing the new dolls for still looking like «Barbie» as Mattel minimized the typical features that also have made these women special such as the famous Kahlo‘s famous monobrow (Barbie’s brows are thicker but not exactly looking like Frida) or the muscles of boxer Nicola Adams Obe.

Mattel’s message: «Inspire your little ones to paint a world of possibilities!»

Frida Kahlo, Artist

Nevertheless, it’s a great start and kids will love to have dolls that represent aspirational career paths and commemorate inspiring women. From «Sheroes» to «Inspiring Women», have a look at the latest Barbie role models – all extraordinary women honored with a doll in their likeness.

Leyla Piedayesh, Fashion Designer and Entrepreneur

By the way there is even a German lady among them: Iranian born Leyla Piedayesh who is the founder of fashion label lala Berlin. Congrats! Only a blogger is missing… I think for good when there is a real journalist as an influencer could probably be a quite tricky role model for a young girl.

LoL, Sandra

Nicola Adams Obe, Boxing Champion

Martyna Wojciechowska, Journalist

Patty Jenkins, Filmmaker

Chloe Kim, Snowboarding Champion

Hélène Darroze, World-Renowned Chef

Gabby Douglas, Gymnastics Champion

Katherine Johnson, NASA Mathematician and Physicist

Bindi Irwin, Conservationist

Yuan Yuan Tan, Prima Ballerina

Ashley Graham, Model And Body Activist

Sara Gama, Soccer Player

Hui Ruoqi, Volleyball Champion

Xiaotong Guan, Actress and Philanthropist

Ava Duvernay, Film Director

Photos: Courtesy of Mattel

My Look: Barbie Girl

Cover-Sandra Bauknecht in Moschino Barbie Style

Here is my Moschino look that I wore to the Alexander Wang x H&M launch event in NYC. “Barbie is so joyful – and I wanted to bring some joy and fun into fashion,” said Jeremy Scott of the inspiration behind his S/S 2015 collection for the Italian house that has been available right after the runway show to the customers. Needless to say, being a huge fan of Barbie, I had to shop those pieces first hand. Please don’t take this post too seriously, as Jeremy said it is all about having fun and that means sometimes being a little cheesy and tacky.

My look: Logo intarsia cropped sweatermatching cotton mini skirt and leather jacket shoulder bag, all by MoschinoJanis embellished suede ankle boots by Saint Laurent, earrings by Prada, diamond ring and diamond bracelet, both by Vainard Fine Jewellery.

LoL, Sandra

kk-Sandra Bauknecht in Moschino Barbie 2

1Moschino Barbie Bag

k-Sandra Bauknecht in Moschino Barbie 7

1Close up Moschino Barbie

Sandra Bauknecht in Moschino Barbie 15

k-Sandra Bauknecht in Moschino Barbie 9

1-Saint Laurent Shoes-NYC

Sandra Bauknecht in Moschino Barbie with Karo

Photos: © Sandra Bauknecht

Barbie – The Dream Closet


During New York Fashion Week, at the Lincoln Center, Barbie threw open the sparkly, pink doors of her Dream Closet.


It’s a special 9,000 square-foot installation with all kinds of looks to pick from and try on, a demonstration of what kids can do at home on their own computers if they visit and have webcams.


The real attraction were the Barbie “dressing rooms,” where you pose while your picture is snapped on a giant screen, then allowing you to “try on” some of your favorite B-doll costumes.


Stephanie Cota, Barbie’s senior vice president of marketing, has been active during Fashion Week for several years. There was a runway show in 2009 for the doll’s 50th anniversary, featuring outfits by 50 designers who included Vera Wang, Diane von Furstenberg and Calvin Klein.

In all, 75 couture designers have outfitted Barbie over the years. Cota and her Mattel crew were loaded with Barbie tidbits: There’s a “Barbie Pink” Pantone colour and more than 1 billion outfits produced for her since she first hit stores as a “teenage fashion model” in 1959 wearing a black-and-white zebra stripe swimsuit.

LoL, Sandra



IMG_9043Photos: © Sandra Bauknecht

A Barbie World


Now the boys can relax and play a nice round of foosball, while the fairer sex is sure to be all over the game, too. The ultra-pink Barbie Foosball table definitely bridges the gap of gender quality.

From the imagination of young French designer Chloé Ruchon, a student at Decorative Arts School in Strausburg, comes this crazy creation. It was produced in partnership with Mattel and the Bonzini group, the worldwide leader of foosball tables.

In place of the standard aluminium figurines of soccer (or “football” in Europe) players are leggy-line-ups of Barbie dools, ready for action. Guys, don’t you dream of getting in the game with a bunch of girls in hot pants?

This super-glam spin on the game-room classic is limited to only 8 numered pieces. Bearing an asking price of $24.999.-, it is available for special order by contacting the FAO Schwarz NYC Flagship Store at + 1 (212) 644-9400 or by clicking here.


The Barbie Foosball Table belongs to Mattel’s limited “The Plastic Collection” of carefully curated Barbie items from around the world.
Enjoy some of the other stunning pieces (photos above):

Barbie’s Pop Art (first in series), $750.- 
2 Jonathan Adler 1959 Barbie mirror, $8800.-
3 Kitschy-cute rings made out of dolls’ shoes by jewelry designer Margaux Lange, $235.-
4 Barbie chair that references Starck’s Ghost Chair by Philippe Starck and Kartell, $650.-
5 Only 180 Commes des Garçons Barbies will be produced, each $350.-
Trenchcoat by Martin Grant, covered with little dolls kisses, $600.-
Barbie neon sign is built to order, $2500.-


Many designers have dressed the famous doll already. A real treat for the Barbie lovers and fashionistas! I am still not over my Barbie phase and would love to collect them all!



Therefore, I am dying to pay a visit to the first Barbie flagship store that has opened its doors this year in Shanghai. One thing is for sure, it captures the imagination not just of young girls, but of women of all ages.

Children can enjoy a walk on the runway in Barbie-esque clothes and learn how to sing and dance to the Barbie song. For adults there is a clothing line from Patricia Fields, the stylist behind Sex and the City, a café where you can enjoy Barbie-tinis and a day spa.


barbiecakeFor all Barbie lovers, a little idea for a great girly birthday cake. Just put a naked Barbie in the middle and make the frosting look like her dress. Easy with an amazing effect! Your daughter is going to love you for it…

Life in plastic seems fantastic!

LoL, Sandra

Barbie goes Gaga

Isn`t it amazing how fashion, art, music and movies are all connected with each other?! I love to explore those alliances.

So here is the reason why boys should definitely play with dolls. Veik, a 29-year-old from Beijing, lets Barbie go Gaga. Fashion meets Art through his designs. Since his childhood, he has treated the plastic ladies like stars and created many stunning looks all by hand. Fascinated by the phenomenon of Lady Gaga, he captured her role as a fashion leader in every single one of his accurate doll`s outfits.  Aren`t Barbie`s feet cute in the futuristic Alexander McQueen shoes?!

But no need to hurry to the next toy store, his designs are not for sale. Take his work as an inspiration to experiment on your own. I am sure that if you have got kids, they would love an afternoon of arts and crafts for their Barbies.

LoL, Sandra