My Look: Mira Mikati

I love going to press previews for beauty products as it is always fun to explore the newest innovations before their official launch date. Here you see me in December at the Shiseido press day hosted at Zurich’s Sihlcity in a loft dominated by urban concrete walls, which was allowing the colorful product packaging to take center stage. If you are wondering, Nars, Azzedine Alaïa, Issey Miyake, Narciso Rodriguez, all belong to the Shiseido Group and I am looking forward to sharing those new must-haves with you during the coming weeks.

Just as much as I enjoy discovering new beauty products, I adore spotting new fashion designers. One that I truly enjoy wearing is London-based designer Mira Mikati who began her fashion career as co-founder of concept store Plum. Her eponymous collection was born of a collaboration with Parisian brand Façonnable and a desire to create «something fun that was also beautifully tailored». Her jackets, pants and sweatshirts are emblazoned with emojis, cartoons and playful graphics. I absolutely love her frenzied innocence that shows in a melange of smile-inducing detailing. You have no idea how many compliments I got that day for my outfit!

My look: Rainbow Wave striped faux fur coaticon, lace-up grosgrain-trimmed merino wool sweatericon and sequined silk pants, all by Mira Mikatiicon, Kan I Mini studded leather chain shoulder bagstriped silk-twill and leather bag strap, rainbow colored bag bug pompom and bag bug «Karlito», all by Fendi, embroidered «Fusion» sneakers by Dior.

Saving the best for last: what a surprise for me to be reunited with my beloved Montasar Dumas who works for Shiseido in Paris (my avid readers might recognize him from his days at Dior when we always had a lot of fun together).

LoL, Sandra

Photos: © Sandra Bauknecht

Azzedine Alaïa Dies at Age 77

I am in Marrakesh at the moment and this morning I woke up to the safest news. One of my favorite designers Azzedine Alaïa passed away at the age of 77.

Known for his signature sculptural silhouettes and meticulous craftmanship, plus an exquisite line-up of shoes and bags, he rose to prominence in the ’80s. He was one of the few designers to completely ignore the traditional fashion seasons, creating his must-have pieces at his own pace.

Azzedine Alaïa with me

After moving to Paris in 1957, the Tunisian born Azzedine started his career at Dior, then went on to work at Guy Laroche and Thierry Mugler, before opening his own atelier in the late 1970s.

One of my favorite pictures in fashion history: Naomi Campbell photographed by Herb Ritts in Alaïa

He worked closely with celebrity fans including Naomi Campbell, who opened his last couture show in July in Paris. RIP Azzedine, you will be missed!


LoL, Sandra

Photos: Courtesy of Alaïa and © Sandra Bauknecht

My Look: On the Way to St. Tropez

While you are reading this I am on my way to St. Tropez for the ASW Summer Weekend, followed by the Cannes Film Festival. I am truly looking forward to some fun times ahead.

My look: Tweed blazer by Balmainwhite lace dress by Azzedine AlaïaCassandre light blue clutch with tassel by Saint Laurentleather platform pumps by Gucci and pearl earrings by Chanel.

LoL, Sandra

Photos: © Sandra Bauknecht

Visiting Azzedine Alaïa in Paris

Visiting Azzedine Alaia in Paris

Today, my thoughts are with the people of Paris. Standing in solidarity with the French, I am appalled by yesterday’s heinous and immoral acts. So many amazing people live in the City of Lights and I am wishing all of them lots of strength. One of them is Azzedine Alaïa whom I met recently.

“It is Alaïa or not Alaïa! If it is not, you cannot negotiate.”


Rue de Moussy in the Marais district of Paris, a very unlikely location for a high end fashion store. This has been the address of Azzedine Alaïa’s Maison since over 20 years. It is home to the ateliers, the showroom, the store, an art gallery, his apartment, a hotel with three rooms and the famous kitchen where he eats together with his employees every day and where he welcomed my humble self for dinner. Famous artist and longtime friend Julian Schnabel designed some furniture for the space, such as a massive cashiers’ desk, embellished with the initials, “A.A.”.

Moussy - Photos Andrea Aversa(8)The Alaïa store at Rue de Moussy

Marignan - Photos Ilvio Gallo (1)Housed in an 18th-century mansion, the new Alaïa store at 5 Rue de Marignan.

Before I arrive at the Alaïa temple, I had visited the second store on Rue Marignan which has been open since September 2013. It is quite the opposite on three floors, white, majestic, very artsy and clean, filled with the iconic pieces Azzedine is known for. You might say that he is one of the last couturiers. He is the master of tailoring. I haven’t seen one woman in my life that hasn’t looked good in an Alaïa dress and a pair of Alaïa shoes.

Azzedine-Alaia-12-Vogue-2Oct13-Patrick-Demarchelier_b© Patrick Demarchelier

It is an amazing success story: born in February 1940 as the son of Tunisian farmers, he got inspired for his love of couture by his twin sister. He attended the École des Beaux-Arts in Tunis and studied sculpture which helped him define the silhouette of the modern woman. He had worked at Christian Dior, Guy Laroche and Thierry Mugler before opening his first own atelier in the late 1970s. There is no doubt, Azzedine Alaïa has made the sexiest clothes for the most stunning women on the planet, has rejected corporate fashion and become highly acclaimed among critics, designers – even first ladies. For me, it is a story of someone who has always stayed true to himself and has never given up on his own dreams and values, no matter how much more difficult it got because of this attitude. Being particularly successful since the 1980s, he is mostly famous for his tight fitting curve-hugging clothes and second-skin styles with complex seams and snaking zippers. Thanks to him, leather and Lycra have been elevated to the world of high fashion.

Azzedine-Alaia-2-Vogue-2Oct13-Paolo-Roversi_bLong sheath dress known as the “powder puff” from the S/S 1994 collection.
© Paolo Roversi

Mr. Alaïa once said: “A woman is like an actress, she’s always onstage. She has to look great to feel good. If she’s going to wear clothes by a designer, … then the clothes should make something happen, something unexpected. The dress has to be part of her, she has to feel it on her body. … I prefer the woman to be seen rather than the outfit. Her head, her body, her hands — the garment is there to cover her, to underline something, and make her beautiful.

Alaïa’s ability to flatter a woman’s body is unparalleled, his creations are timeless. I have been collecting his designs for over twenty years and not one of my pieces seems outdated.

6a00e5523a6edd8833013488290b1a970c-800wiAlaïa leopard love (F/W 1992), © Jean-Baptiste Mondino

He likes swimming against the tide. Whereas all designers follow the fashion week schedules, Mr. Alaïa premieres his collections at his own rhythm, in private défilés since over a decade now. He is openly not a fan of Karl Lagerfeld and had a big fall out with Anna Wintour who hadn’t included the designer’s work in the 2009 Met’s Model As Muse exhibition – which she had organized.

Azzedine Alaïa plays by his own rules. The tiny designer is used to make all the decisions himself. For him, being independent and putting all the effort in his creativity is the key to success. “It’s ready, when it’s ready.” Now, after over 30 years in business, he takes his kingdom to new heights with the launch of his first fragrance «Alaïa». Like an iconic dress of him, he wanted it to be like a second skin. Timeless, for the Alaïa woman, discreet and not vulgar. He created a team of four people to come up with the perfect scent. His longtime friend Carla Sozzani, founder of 10 Corso Como in Milan, famous fashion photographer Paolo Roversi, the French designer Martin Szekely, who created the bottle and last but not least Marie Salamagne, the nose behind it.

Sandra_Bauknecht_Marie_SalamangneMarie Salamagne with me

For her it was an unusual encounter with a designer. Marie explains to me: “Once a month we met and discussed what was going to be the fragrance. Mr. Alaïa was were interested to interpret his childhood memories that he had of the smell of fresh water. He had this clear souvenir in mind of cold water running down the hot walls of his family house. Therefore he wanted the fragrance to show exactly this contrast, a mix of cool and warm notes at one.” He was very clear about his vision: “It is Alaïa or not Alaïa! If it is not, you cannot negotiate.

Sandra_Bauknecht_Smelling_alaiaExploring the new Alaïa scent

Marie Salamagne used very fresh airy top notes to give this watery feeling that is transparent and pure. The idea to use pink pepper to add more lightness came from Mr. Alaïa himself. The second impression is floral, but in an abstract and not invasive way, built on peony and freesia. The base notes are warm and all about bare skin created through animal notes and musk.


The bottle is all about the same contrasting elements. Built like a sculpture, it resembles the iconic perforated cut used for his leather pieces. It is opaque black but when you hold it into the light, it becomes see-through. The packaging itself plays with the famous nude color, the color of skin that Azzedine Alaïa loves to work with. Personally speaking, I had a clear idea in mind of how «Alaïa» would smell like and the new fragrance has totally surpassed all of my expectations. It is different like the house of Alaïa is, yet timeless and unexpected. The designer was very clear about his vision: “It is Alaïa or not Alaïa! If it is not, you cannot negotiate.

It was an amazing experience meeting Mr Alaïa himself. He is such a sweetheart!
Below are some more impressions of my time with him.

LoL, Sandra

Sandra_Bauknecht_AlaiaHeading to dinner in head to toe Alaïa

Moussy - Photos Andrea Aversa(7)Inside the Rue de Moussy store.

Rossy-De_palma_Sandra_BauknechtWith Alaïa’s muse, actress Rossy de Palma, at dinner.

IMG_3439The famous Alaïa kitchen

Hotel 3 Rooms - 5 Rue de Moussy- Photos Christoph Kicherer (1)One of the three hotel rooms

Rue-de-Moussy_Sandra_Bauknecht_alaiaTrying the amazing gown that I wore to my friend’s wedding in Capri.

Gift AlaiaA lovely gift from Mr Alaïa: the laser-cut leather clutch.icon

Marignan - Photos Ilvio Gallo (14)The stairs inside the Rue de Marignan store.

Marignan - Photos Ilvio Gallo (10)

Photos: Courtesy of Alaïa, © Sandra Bauknecht, © Paolo Roversi, © Jean-Baptiste Mondino and © Patrick Demarchelier

My Look: White Night in Capri


The first evening in Capri was a «White Night», guests were asked to dress head to toe in white. Before leaving to dinner, I took these photos on the terrace of the Caesare Augustus Hotel in Anacapri with spectacular views over the Mediterranean Sea.

My look: White lace dress by Azzedine Alaïawhite «Duffle 6» bagAlice T-strap studded sandals, both by Saint Laurent, «So Real» sunglasses by Dior, white cuff and earrings, both by Chanel, Limelight Gala watch by Piaget and diamond ring by Vainard Fine Jewellery.

If you are interested in some travel tips for Capri, click here for Tommy Hilfiger‘s insider scoop.

LoL, Sandra











Photos: © Sandra Bauknecht

My Look: Capri Wedding


One weekend ago, I went to Capri to attend the most beautiful wedding in the Garden of Augustus. The gardens, designed in terraces overlooking the sea, can be considered a testament to the rich flora of the island, with various ornamental plants and flowers such as geraniums, dahlias and brooms. A perfect spot to get married! The dress code was bohemian glamour – couldn’t have been better.

My look: Knitted long gown in gold beige by Azzedine Alaïafringed Monogram bag in goldwoven lurex tassel necklaceiconbeaded bracelet and Bianca leather sandals, all by Saint Laurent, bohemian headpiece, earrings and necklace, all by Chanel, diamond ring by Vainard Fine Jewellery, Mitza ring by Dior Haute Joaillerie, Lady Excalibur watch by Roger Dubuis.

LoL, Sandra
















Sandra_Bauknecht_and_Patrick_Liotard-Vogt Patrick Liotard-Vogt with me

All the best to the newly weds!

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Spring Brunch

Sandra_Bauknecht_Spring_Brunch_TibiZurich weather can be so unpredictable. I left the house to attend a spring brunch in full sunshine and when we took the photos of my look in the afternoon, the clouds were grey and it started raining. Such a pity!

My look: Cropped cardigan by Azzedine Alaïapink neoprene dress iconby Tibiiconyellow, magenta, powder pink leather Rockstud tote and matching pink Rockstud heels, both by Valentino, Olivia patent-leather belt by Moschino, Lady Excalibur watch in rose gold with diamonds by Roger Dubuis, Tiffany T bracelet by Tiffany & Co., bangles by Chanel and rose gold bracelet with heart charm by Chopard. Diorette ring by Dior Haute Joaillerie.

LoL, Sandraicon






Photos: © Sandra Bauknecht

My Look: Sunset Boulevard at Night

Sunset Boulevard at Night-Sandra Bauknecht

Being in my favorite city, Los Angeles, always makes me happy. Therefore I was over the moon when Smashbox (in Switzerland available at Marionnaud) invited me to come here for a truly amazing experience that I will tell you all about.

The first night I had dinner at Chateau Marmont. Here you see me leaving my hotel, Sunset Tower, which is right around the corner.

My look: Lampion dress, leather waist belt, platform shoes and stingray clutch, all by Azzedine Alaïa, Limelight Gala watch and rose diamond ring, both by Piaget, diamond ring and bracelet by Vainard Fine Jewellery.


LoL, Sandra

Sandra Bauknecht-La-9

Sunset Boulevard

Sandra Bauknecht-LA-5

Alaia Clutch 2

Sandra Bauknecht - LA-Day 3

Sandra Bauknecht - LA-11a

Alaia Shoes 2

Sandra Bauknecht-LA-2

Sandra Bauknecht - LA- 4

Sandra Bauknecht _LA-13

Sandra Bauknecht _LA -12

Photos: © Sandra Bauknecht

My Look: Dots in Pink

Sandra Bauknecht - Dots in Pink

How fun to add an unexpected flair to this daytime look with this olive, pink and black number. And good news is polka dots are here to stay, so a really good investment!

My look: Bomber jacket in olive green by Jonathan Saunders, cropped cardigan by Azzedine Alaïacotton polka-dot T-shirt and Cassandre small suede shoulder bag, both by Saint Laurent, leather and gabardine shorts by Tibi, scarf with fur trimming and leather boots, both by Gucci, diamond ring by Vainard Fine Jewellery and diamond studs by Cartier.

LoL, Sandra

Sandra Bauknecht in Tibi Skirt, Saunders Jacket

Saint Laurent Studded Bag 2

Sandra Bauknecht in Tibi Skirt and SL Tee 2

Tibi Skirt Close

Sandra Bauknecht in 1 Saint Laurent 3

Gucci Boots

Sandra Bauknecht in Saint laurent Tee 2 and Tibi Skirt

Tibi Skirt 2 Close

Sandra Bauknecht in Gucci Scarf Saunders Jacket Tibi Skirt

Saint Laurent Tee Fuchsia Sequins

Photos: © Sandra Bauknecht

My Look: Alaïa Downtown Girl

Alaïa Downtown Girl

During London Fashion Week I had a very fun dinner with Net-à-Porter, that I will soon tell you more about. In the meantime, enjoy this outfit post. I hope that you will like it as much as I do.

My look: Cropped fine-knit cardigan, wool skater dress with fine black stripeswide belt iconand black and white platform pumps, all by Azzedine Alaïa, fringed tweed bag by Chanel, diamond ring and bracelet, both by Vainard Fine Jewellery.

LoL, Sandra

Sandra Bauknecht in Alaia

Chanel Bag with Fringes 2

Sandra Bauknecht in Alaia in London

Chanel Bag with Fringes

Net-a-porter booth-Sandra Bauknecht

Alaia Shoes

Photos: © Sandra Bauknecht