Yesterday, Italian fashion entrepreneur, also called the «Jeans Genius», Renzo Rosso, was spotted during Paris Haute Couture Week wearing a T-shirt with cryptic wording on it. A mistake, or a purposeful provocation? It was both—a mistake on purpose.

Me with Renzo Rosso at Viktor & Rolf’s Flowerbombastic Party during Paris Couture Week.

DIESEL founder Rosso definitely doesn’t make a mistake. This move is a marketing strategy par excellence. The President of OTB Group, the parent company of Diesel, Maison Margiela, Marni, Paula Cademartori, Viktor & Rolf, Staff International (manufacturer and distributor of DSquared², Just Cavalli, Maison Margiela, Marni and Vivienne Westwood), and Brave Kid (manufacturer and distributor of Diesel Kid, Dsquared², John Galliano Kids, Marni and Trussardi Junior) knows how to get attention and make a statement in the right way.

His message?
Anything you do online, whether you are famous or not, will get judged. Hate brews on the internet; angry, bitter people are able to hide behind the anonymity of their screens. At one point or another, everybody receives hate on social media. He wanted to provoke his audience with an intentional misspelling in public and on Instagram. As expected, tons of comments appeared in his feed over the next few hours, giving more proof that conflict and hate are inescapable online.

DIESEL once again taps into current social issues in a very personal way, starting with self-mocking. The brand’s Haute Couture will be a bold message towards haters worldwide—and an invitation for everyone to step up, face and own the negative messages we receive every day.
The complete reveal of this new communication ‘adventure’ will occur at the end of summer—so, now more than ever, stay tuned. Bravo!

In the meantime, I will be on vacation wearing this shirt :-).
Swarovski crystal-embellished cotton-jersey top by Ashish

LoL, Sandra

Photos: Courtesy of Diesel and © Sandra Bauknecht

Here they are: the most important trends for the F/W 2017 season. Americana vibes, a powerful way to wear red, and vintage-inspired everything. Enjoy this comprehensive look at the pieces you’ll be wearing shortly. Deconstructed clothing is here to stay as well as florals and leisure suits. If you are looking at the new skirts, mid-length is the way to go.

I cannot wait for this beautiful season to arrive in stores.

LoL, Sandra

F/W 2017 TREND 1: POWER RED
Givenchy – Fendi – Max Mara

F/W 2017 TREND 2: FUTURISTIC SILVER
Saint Laurent – Chanel – Comme des Garçons

F/W 2017 TREND 3: NEW TRANSPARENCY
Calvin Klein – Miu Miu – Emilio Pucci

F/W 2017 TREND 4: WILD WEST
House of Holland – Balmain – Alexander Wang

F/W 2017 TREND 5: FOLKLORE
Gucci – Etro – Maison Margiela

F/W 2017 TREND 6: EVENING VELVET
Jason Wu – Alberta Ferretti – Erdem

F/W 2017 TREND 7: RETRO FUR
Louis Vuitton – Michael Kors – Loewe

F/W 2017 TREND 8: ’70s PLAID
Tory Burch – Marni – Hermès

F/W 2017 TREND 9: FEATHERS
Prada – Mary Katrantzou – Elie Saab

F/W 2017 TREND 10: LEISURE SUITS
Chloé – Marc Jacobs – Ashish

F/W 2017 TREND 11: BROAD SHOULDERS
Dries Van Noten – Jacquemus – Isabel Marant

F/W 2017 TREND 12: RECYCLING
Dolce & Gabbana – Moschino – Junya Watanabe

F/W 2017 TREND 13: LACE OVERLAY
Stella McCartney – Burberry – Alessandra Rich

F/W 2017 TREND 14: WALLPAPER FLORALS
Mulberry – Emilia Wickstead – Balenciaga

F/W 2017 TREND 15: DENIM SUITS
Sacai – Christian Dior – Esteban Cortazar

Photos: Via Vogue.com

So long, miniskirts! Say hello to longer hemlines as they swing their way back into our closets this fall.

Interesting to know is the hemline theory which says that when hemlines go up, it is a sign that stock prices rise. When the knees are seen, it is a bull market. When the skirts get longer, it is a bear market, and prices will fall. Is the longer hemline an indicator for a global recession? Can fashion explain today’s erratic swings in the stock market? Will see…
Probably the reason is that during bad economy, ladies do not want to spend their money on cellulite cream and hair removal. The longer hemline works then to their advantage and so the theory would be correct.

During F/W 2010 fashion weeks last spring, editors were almost tripping on their skirts, taking boho to the max and they were absolutey right.

Inside on the runways, the long skirts made their comeback to daily life, from floor-sweeping to still showing a bit of leg, but most importantly keeping it well below the knee.

Above, you will see my pre-selection of gorgeous long skirts that are all available at the moment.

Love this look: Skirt and scarf by LOUIS VUITTON, worn with a coat by CELINE, a belt by HERMES and boots by FENDI. Photo by Phil Poynter for German Vogue September 2010.

If you go for the trend, I will recommend pairing it with a cropped jacket, tucked in blouse or a belted-top for a nice silhouette. Especially if you are small-framed, you have to make sure that you are not swallowed by the floor grazing skirt. If you like you can also opt for the “Olsen Twins look” with a long knitted cardigan on top, but still try to get the proportions right.

I hope that you have enjoyed seeing the economy through the eyes of a fashionista!

LoL, Sandra

Yesterday evening at the premiere of “Salt” at Graumans Chinese Theatre in L.A., Angelina Jolie looked every bit Hollywood`s reigning queen. The spy thriller is due on 23rd of July in the US and one month later in the UK.

Photo: Courtesy of Asprey

At her big night, the leading lady kept her look cool with a sexy black sequin tube dress by Emporio Armani, nude peep toes by Salvatore Ferragamo and just one piece of jewelry from her own collection that she had designed for luxury jewelers Asprey last year. The snake bracelet has been part of the very limited serpentine-inspired Protector Collection, with only 10 items of each design available and all proceeds going to the power couple`s charity.

But her best accessory might have been King Brad who appeared fur-free, meaning without his beard, looking a little like a young Robert Redford in his aviator sunglasses and Tom Ford suit. As I am a bag-addict, I immediately saw that the beautiful brunette showed up without one. So I was wondering what Brad might have been carrying in his pockets…

Angelina wore her favourite colour dress as in LBD (Little Black Dress). In fashionista circles, this is a must-have and the general consensus is a thumbs up! The sequins gave her classic look a sexy twist and the nude pumps worked perfectly with it.
In case you do not own a dress like that, please consider one. At the moment, there are a lot of beautiful ones available of which many are on sale. Here is my pre-selection:

If you prefer doing-it-yourself, I recommend a visit to the notions department. Sequin fabrics are not too expensive and used preferably for costumes. Just sew the material together and voilà there is your tube dress!

A sparkling LBD is a lifetime investment! Do it the Angelina way…

LoL, Sandra