Chanel S/S 2017 Ad Campaign

ss_2017_rtw_show_decor_pictures_by_olivier_saillant_001chanel_ad_campaign

Graphic silhouettes stand out against an immaculate background like an arty collage. For the S/S 2017 ad campaign, Karl Lagerfeld plays with contrasts as he captures the metamorphosis of a contemporary creature, one minute a pop Lolita, the next a cyber punk. Bold colours or black and white, close-ups or bodies in motion, the campaign highlights the explosive combinations from a collection that is feminine and yet ultra-modern.

04_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

Both gentle and daring, a dress in navy blue silk crêpe and lace is coupled with the comfort of an embroidered tweed jacket whose motif echoes an electronic circuit board.

05_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld01_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

Beneath a knitted cardigan the lace of a playsuit in satin crêpe is revealed, while a coat in off-white silk and lace covers a black babydoll worn with suede booties adorned with touch fasteners. Opposites attract as the feminine spirit of lingerie fuses with the singularity of new materials and playful references to the online world.

09_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

The silhouettes combine striking pieces and an accumulation of pieces of fine jewellery. A silk jacket with a hypnotic print is embellished with sautoirs and necklaces in white or yellow gold, diamonds and multi-colour cultured pearls, and with rings and earrings in white gold and diamonds, from the Plume de CHANEL, Sous le signe du Lion, Camélia and Ruban collections. The high-tech aesthetic of two J12 watches in white ceramic completes the look.

07_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

A series of resin and silvery metal cuffs accessorise a patent leather jacket worn with the BOY CHANEL handbag, the iconic House handbag revisited here in a perforated white leather version.

03_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

A fanny pack nonchalantly clashes with a multi-colour cotton tweed jacket and skirt ensemble worn with a yellow crêpe de chine blouse.

06_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

Finally booties or ballet flats, low-heeled shoes that play with detail, liberate the movements of this digital Amazon.

10_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

Inventive and mischievous, the S/S 2017 campaign recreates the energy of the Data Center Chanel runway show. And the free spirit of the House of CHANEL gazes ever forward to the future.

#DataCenterChanel
#SpringSummer2017

02_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

Personally, I am so in love with this open back little black jacket to the right. And Arizona Muse was the perfect model for the campaign. Bravo, Karl Lagerfeld! Well done!

LoL, Sandra

08_spring-summer-2017-ready-to-wear-collection-ad-campaign-by-karl-lagerfeld_ld

Photos: © Chanel 2017 / © Olivier Saillant / © Karl Lagerfeld

With Audemars Piguet in Florence

with_audemars_piguet_in_florence

As the women’s Royal Oak celebrates its 40th anniversary, I was invited last week by Audemars Piguet to join them for the unveiling of the new Royal Oak Frosted Gold in Florence at Palazzo Vecchio, which is the town hall of the Italian city.

sandra_bauknecht_audemars_piguet_launch_florence

ap_royal_oak_frosted_gold_launch_02_palazzo_vecchio_firenze_original

ap_royal_oak_frosted_gold_launch_12_palazzo_vecchio_firenze_officergb

The dinner was held inside the breathtaking Salone dei Cinquecento that has a length of 52 m (170 ft), is 23 m (75 ft) broad and dates back to 1494. On the walls are large and expansive frescoes that depict battles and military victories by Florence over Pisa and Siena by Giorgio Vasari. You immediately understand why it plays such a key role in Dan Brown’s «Inferno».

palazzovecchio_audemars_piguet

Interesting to know is that before the entrustment of Vasari, the two greatest Florentine artists of the time, Leonardo da Vinci and Michelangelo Buonarroti, were commissioned for the construction of two large murals to decorate the walls of the room. Leonardo started working on the «Battle of Anghiari», while Michelangelo focused on another portion of the wall for the «Battle of Cascina», but none of their work was ever completed. Attempts made to find Da Vinci’s original work behind the Vasari fresco have so far been inconclusive.

ap_royal_oak_frosted_gold_launch_09_jacqueline_dimier_and_carolina_bucci_officergbTwo creative minds united: Jacqueline Dimier and Carolina Bucci

royal_oak_frosted_gold_audemars_piguetPersonally speaking: The new Royal Oak Frosted Gold was love at first sight for me.

Coming back to the shining reinvention of an iconic design, that fast first created in 1976 for women by Jacqueline Dimier, the new Royal Oak Frosted Gold has been reinvented in collaboration with Florentine jewellery designer, Carolina Bucci. Both attended the gala dinner along with Jasmine Audemars, Chairwoman of the Board of Directors of Audemars Piguet, François-Henry Bennahmias, Chief Executive Officer, model Arizona Muse, as well as actress and brand ambassador Freida Pinto.

sandra_bauknecht_francois_henry_bennahmiasWith Audemars Piguet CEO François-Henry Bennahmias

ap_royal_oak_frosted_gold_launch_11_palazzo_vecchio_firenze_officergb

sandra_bauknecht_freida_pintoWith Freida Pinto

ap_royal_oak_frosted_gold_launch_13_palazzo_vecchio_firenze_officergb

Power Ladies: Sabina Hanselmann-Diethelm, Editor in Chief Style Magazine/Bolero, Jasmine Audemars, Chairwoman of the Board of Directors of Audemars Piguet and Dominique Lohm, PR Audemars Piguet/The Pool with my humble self

ap_royal_oak_frosted_gold_launch_10_palazzo_vecchio_firenze_officergb

table_setting_audemars_piguetBeautiful table setting

sabina_hanselmann_diethelm_david_pantillon_sandra_bauknechtHaving a great time with Sabina Hanselmann-Diethelm, Editor-in-Chief Style Magazine/Bolero and David Pantillon, Country General Manager Switzerland

ap_royal_oak_frosted_gold_launch_14_palazzo_vecchio_firenze_officergbChef Annie Féolde and her team framed by Freida Pinto and François-Henry Bennahmias

chefs_audemars_piguet_dinner

After a sensational dinner imagined by local 3* Chef Annie Féolde, the evening ended with a showcase concert by Brocken Back, sending us off in the crisp Florentine night with lots of amazing memories.

ap_royal_oak_frosted_gold_launch_21_broken_back_officergbLive performance by Broken Back

sandra_bauknecht_audemars_piguet_private_jet

The next day my adventure continued. I flew with a private jet back to Switzerland to visit Audemars Piguet’s manufacture in Le Brassus.

Stay tuned for more for more details on the visit and the new Royal Oak Frosted Gold that has captured my heart in a second as well as an amazing interview with Carolina Bucci and Freida Pinto.

LoL, Sandra

Photos: Courtesy of Audemars Piguet and © Sandra Bauknecht

News from Estée Lauder for Fall 2014

Estee Lauder News for Fall 2014

Tuesday evening, I attended the Estée Lauder press conference in Zurich at the Metropol restaurant. The famous house celebrates this years its 50th anniversary in Switzerland and has been since decades the number one beauty brand in the country. Therefore we were spoilt with this yummy cake and amazing products.

Many new launches will take place during the next months but two have absolutely caught my eyes and I couldn’t wait any longer to share them with you.

Enlighten Range by Estée Lauder

The new ENLIGHTEN range is designed to work as a trio to provide prevention and treatment for pigmentation, day and night. It includes a moisturizer, a serum and a completely new product, the EE (Even Effect) cream. Yes, after BB and CC creams, there is now an EE cream, not a double D! It gives you an even skin tone while defending environmental stressors, protecting against UV rays with a SPF 30 and building a barrier against pollution and free radicals. I have been sold immediately!

Enlighten Serum CHF 95.00 (30ml) and CHF 142.00 (50ml)
Enlighten Moisturizer CHF 95.00 (50ml)
Enlighten EE Cream in Light, Medium and Deep CHF 52.00 (30ml)
In stores from October 22, 2014.

 

Modern Muse Chic

The house’s new flanker fragrance MODERN MUSE CHIC is a warm and sensual scent that I personally like much more than the original Modern Muse that had been launched last year.
Please click HERE for the interview with the face of the campaign Arizona Muse.

FLORAL WOODY MUSK

Top notes: Plum and artemisia
Middle notes: Jasmine sambac, tuberose and lily
Base notes: Cashmere wood, agarwood, labdanum, patchouli, ebony tree, musk, madagascar vanilla and suede

Modern Muse Chic Eau de Parfum Spray is available from September 2014 for CHF 68.00 (30ml), CHF 98.00 (50ml) and CHF 138.00 (100ml).

LoL, Sandra

Photos: Courtesy of Estée Lauder and © Sandra Bauknecht

Arizona Muse: London

London - Arizona Muse- Sandra's Closet

ARIZONA MUSE is not only a famous model, the face of Estée Lauder‘s new scent Modern Muse, but also a mother and extremely sweet and charming young woman. During New York Fashion Week she shared her travel tips for Great Britain’s capital with me.

Your favourite city?
LONDON – I love this city, I live there, I am half English and very patriotic.

Your favourite hotel?
FIRMDALE HOTELS – The interior is so cute, every room is different and the food is amazing.
For example the HAYMARKET HOTEL, 1 Suffolk Place, London SW1Y 4HX, +44 20 7470 4000

Your favourite restaurant?
GRANGER & CO – They have very healthy and delicious food. They are on Westbourne Grove in Notting Hill, an exciting pretty street, very close to where I leave.
175 Westbourne Grove, London W11 2SB, +44 20 7229 8944

Your favourite dish there?
My favourite dish is their MISO PORRIDGE for breakfast.

Your favourite bar or nightclub?
THE BOX – The best place for a crazy night out.
11-12 Walker’s Ct, London W1F 0SD, +44 20 7434 4374

Your favourite sightseeing spot?
The TATE MODERN – A really interesting building and there are a lot of great things to do near there, too.
Bankside, London SE1 9TG, +44 20 7887 8888

Your favourite park?
RICHMOND PARK – It is so wild, so large, you can just roam around there the whole day, spotting deers. It is absolutely beautiful.
Richmond, Greater London TW10 5HS, +44 20 8948 3209

Your favourite shop?
JOSEPH – They have the most amazing choice and the shops are so lovely to walk into.
299 Fulham Road, London SW10 9QH UK,  +44 20 7352 6776

Your must-have accessory?
An UMBRELLA – A must for London.

Your favorite playlist for vacation?
THE XX – I absolutely love their music. It is an English indie pop band, formed in Wandsworth, London in 2005.

Your favorite scent to wear in London?
Obviously it is MODERN MUSE around the world.

Thank you, Arizona, for sharing your insider scoop on London with us!

LoL, Sandra

At the Launch Party of Modern Muse in NYC

Modern Muse Party New York

Estée Lauder unveiled Modern Muse, the new fragrance inspired by the intriguing duality of today’s woman, with a spectacular muse-themed party held at the Solomon R. Guggenheim Museum during New York Fashion Week.

Modern Muse Carpet

The glamorous event was attended by fashion, art, design, media, and film industry luminaries and their muses and I felt very honored to have been invited.

Modern Muse 5

The highlight of the evening was a performance by The Dolls: Mia Moretti and Margot, who curated an unforgettable musical experience, in celebration of all modern muses, with live vocals by Margot and the debut of their new single “Southern Swing (Ft. The Original Pinettes).”

Modern Muse on display

Enjoy my photos from this amazing night and see all the celebs which were there!

Modern Muse 2

The face of the campaign:

Arizona Muse 1

Gorgeous Arizona Muse (Click here to read the interview I did with her).

Olivier Theyskens - Anouck Lepere

Designer Olivier Theyskens and his muse Anouck Lepère.

Hilary and Joan

Estée Lauder’s spokeswomen: Hilary Rhoda and Joan Smalls.

Carolyn Murphy - modern Muse Party

Carolyn Murphy

Tom Pecheux- Carine Roitfeld - Mary-Kate Olsen

Tom Pecheux, Creative Makeup Director for Estée Lauder, with Carine Roitfeld and the Olsen Twins.

Sandra Bauknecht - Drew barrymore NYC

Actress Drew Barrymore

Sandra Bauknecht and Linda Evangelista NY

Linda Evangelista

Sandra Bauknecht - Joan Smalls NYC

Joan Smalls with me

Sandra Bauknecht with the Olsen Twins

Talking to Mary-Kate and Ashley Olsen whom I just saw again in London for an event with net-à-portericon. The post will be coming up shortly. So please stay tuned!

LoL, Sandra

Photos: © Sandra Bauknecht

Modern Muse – Interview with Arizona Muse

Modern Muse Interview with Arizona Muse

Estée Lauder has launched a new fragrance, so-called MODERN MUSE. It is the first major perfume launch in a while and the brand’s attempt to get back to the top of the perfume houses.

Modern Muse 10

MODERN MUSE stands for the contemporary woman, who is independent, self-confident and sure of her style. Model Arizona Muse is the face of the new fragrance and her name fits obviously perfectly. During New York Fashion Week, the launch of this new fragrance was celebrated with an amazing party at the Solomon R. Guggenheim Museum in NYC (post coming up shortly), where both, the print and TV campaign for Estée Lauder’s new fragrance, were shot.

Modern Muse 4

Before the event took place, I had the honour to meet and interview Arizona herself. There is something undeniably charming about her… enjoy her answers!

Sandra Bauknecht and Arizona Muse in NYC

Your name is already telling it. You are a muse to many women around the globe, a modern women – a single mother and a famous model. How do you manage both parts of your life successfully?
I would like to ask this question to all the other mums. I am lucky to have the most amazing help, great nannies and my mum, even that she is not living like me in London, she is extremely close to me. I used to take my son on my business trips when he was smaller. He is now 4 years old, in school, so he stays in London.

Your secret to success?
(Laughs). I don’t see myself that successful. Everyone is so much more successful than me. I look up and admire so many people. There is a lot more to climb. I still feel so young, I am 24 now, but feel younger now than I did when I was 16.

Have you ever felt pressure to inspire people? To be a role model?
I start beginning to feel that. I look to everyone else around me. So it is interesting to feel that other people look at me. I hope that I am setting a good example.

Do you think that your beauty helps you in daily life?
I am a model. So yes, it kind of helps. But I don’t notice things like that. Maybe I should use it more often. (She smiles and asks me the same question. How can I not love her?!)

Arizona Muse MM

How did you get your amazing body back after your pregnancy?
I would tell other mothers not to rush it, take one year, be relaxed about it. Breastfeeding helps to burn a lot of calories.

What exercise do you do to stay in shape?
I love yoga. It is more than just physical fitness. It is about balance in your emotional life as well.

Which ones are your favourite fashion designers?
Right now, Louis Vuitton! And also Tregar Delaney. They are an English duo who are friends of mine and they design beautiful clothes with high quality fabrics. They have such great integrity.

Arizona Muse in three words.
Curious – shy – warm-hearted.

Are you nervous before the big event tonight?
Yes, I am nervous. I am even nervous now…

Modern Muse Estée Lauder Bottle

One last question. What do you think of MODERN MUSE?
I love the fragrance because it has a duality to it. It is feminine yet strong. The woods give it a richness, but it also has a lightness with the florals. It is now my signature scent – of course!

Thank you, Arizona!

MODERN MUSE
FLORAL WOODY MUSK

Top notes: Mandarin orange
Middle notes: Tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine absolute
Base notesPatchouli, Madagascar vanilla, amber wood and soft musk

Available as 30, 50 and 100ml Eau de Parfum.

The fragrance has an innovative ‘dual-impression’ structure of a jasmine and a wood accord. The flowers are most noticeable but not as prominent as you might imagine. The scent is very soft and develops in a very nice and musky way. Personally speaking, MODERN MUSE is an easy-to-wear scent, extremely pleasant and sophisticated. In stores now.

LoL, Sandra

Photos: Courtesy of Estée Lauder and © Sandra Bauknecht

L’ Invitation Au Voyage – Coming Soon

JOCONDE

A silhouette glides under the archways of the Louvre and slips into the room where the masters of the Italian Renaissance are sleeping.
A young woman appears and immediately vanishes again into the darkness of the deserted corridors. What is she looking for in this temple of culture infused with the shadows of the past?

Enjoy watching this very short exclusive mini teaser that reveals a little bit of Louis Vuitton‘s new ad campaign featuring Arizona Muse shot by Inez Van Lamsweerde and Vinoodh Matadin. I am very curious what we will discover on November 12th, 2012 when it will be fully launched here.

Stay tuned for more…
LoL, Sandra