Gucci 100 Collection

«The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision. I recognized the manifestation of its youth in its having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now», Alessandro Michele.

Conceived as a tribute to celebrate the centennial of the Maison, Gucci 100 manifests a deep connection between two universal languages, the language of clothing as an expression of personal identity and the language of music that recalls a collective memory.
It all begins with reflections on a number: 22,705. This is the extensive number of songs in which the word «Gucci» appears among the lyrics from 1921 to date according to Musixmatch, the Music Data Company that manages the world’s largest archive of music lyrics and that has collaborated with the Maison for this research.

«It isn’t a revisionist attempt to rummage through the past: if anything, mine is a ‘reverse’ revisionism of the House’s history, stitched back together by a piercing note, a melody, a refrain. Also because, if I were to depict Gucci, for me it would be an eternal teenager who hangs out at places where music is heard and played», continues Alessandro Michele.

Ready-to-wear and accessories feature the Gucci 100 logo or are adorned with verses from three songs chosen by Alessandro Michele from among the countless tracks that mention the brand: «Music is Mine Gucci Seats Reclined», from the song «The R» (1988) by Eric B. & Rakim, «This One’s Dedicated To All You Gucci Bag Carriers Out There It’s Called You Got Good Taste» from «You Got Good Taste» (1983) by rock band «The Cramps» and «And The Men Notice You With Your Gucci Bag Crew» from Amy Winehouse’s «Fuck Me Pumps» (2003). (© Sony Music Publishing)

The Campaign
Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these genres serve as the musical backdrops to a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by Joshua Woods under the creative direction of Alessandro Michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance. Images that manifest, through their «analogic» charm, Gucci’s desire to express optimism and the pleasure of getting dressed as a shared moment of joy and amusement.

The campaign’s finale reveals a scale model of the legendary «Seville by Gucci» Cadillac, a paradigmatic expression of the late ‘70s flair and a testament to the Maison’s forward thinking. Originally produced in a very limited edition starting in 1978, Gucci has collaborated with Mattel Creations to create its first official collectible with Hot Wheels, a 1:64th scale replica of the ’82 model of the Cadillac in a limited edition of 5,000 pieces worldwide.

Blending fashion and music – love it!

LoL, Sandra

Photos: © Gucci #Gucci100
Campaign credits: Creative Director: Alessandro Michele – Art Director: Christopher Simmonds – Photographer & Director: Joshua Woods – Make up: Diane Kendal – Hair: Paul Hanlon

Marco Perego – Secrets

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Last Friday, I went to the opening of Marco Perego’s first solo exhibition in Switzerland entitled “Secrets” curated by Isabelle Bscher at Galerie Gmurzynska. The exhibition features works from 2011 including 
3 sculptures, 40 drawings and 10 paintings and will be open until October 25, 2011.

Marco &IThe artist Marco Perego with me last Friday at the opening

Perego, born 1979 in Verona, Italy, is a very good-looking former soccer star who is now based in Los Angeles. He has presented solo shows worldwide, including a solo exhibition at the Museo Archeolgico Nazionale in Florence in 2008. In the same year, he unveiled one of his most controversial pieces, “The only good rockstar is a dead rock star”, a sculpture of a dead Amy Winehouse lying in a pool of blood, long before the soulful R’n’B songstress met an untimely end past July. In 2008 his painted works formed the background of Dolce & Gabbana’s advertising campaign. His animated film “Burn to Shine” will premiere next year at Sundance Film Festival.

s 2008Dolce & Gabbana’s S/S 2008 ad campaign with Marco Perego’s paintings in the back

Marco Perego - Isabelle BscherMarco Perego with Isabelle Bscher*

Marco 3Perego’s Portrait of Isabelle Bscher, Mixed media on paper, 2011

In 2007 Marco describes himself in an interview with the New York Observer like this: “I just believe in my dreams, the sun in the face, wind in the back, the rest take care from the destiny to dance with the stars.” He spent a year with Shamans in Argentina, after which he started his series „Secrets“. Perego who has taken inspiration from Freuds dream analysis, told Bscher: „These are drawings of the unconsious, of the inner demon within.“

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The artist is known for his controversial paintings, often a fantasy that perverts images that we take for granted as innocent. For example, when the Evil Queen drops all pretensions of prude as well as her knickers in front of the Seven Dwarves.

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IMG_1019Vladimir Restoin-Roitfeld with me

Vladimir Restoin-Roitfeld, Carine Roitfeld’s son, art dealer and curator himself, counts the artist amongst his closest friends. So no wonder, he came with an entourage of famous and close friends to the opening, among them Fiat scion Lapo Elkann and Starvos Niarchos.

Rastorfer;Kracht, Perego, ElkannFrom left to right: Mathias Rastorfer, Andrea Kracht, Marco Perego and Lapo Elkann*

Niclas Pol - Vladimir Restoin-Roitfeld - Starvos Niarchos - Andy Valmorbida - Marco PeregoFamous friends: Niclas Pol, Vladimir Restoin-Roitfeld, Starvos Niarchos, Andy Valmorbida with Marco Perego.*

About his life in the city and his friends he said once to the New York Observer: “It’s the same, because I never forget where I’m from. I am the same kid. I love to sit down and be like a voyeur. I love to watch people, and feel like a pirate. My friends are the best pirates in the world. I promise.”

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Marco6Marco Perego, La terre et la lune, 2011, Gypsum, 158 x 140 x 140cm

I especially love the sculpture “La terre et la lune“.
You can count me definitely among Perego’s fans.

LoL, Sandra

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My outfit last Friday: 
Baseball jacket, striped pants and top by Balmain, patent shoes by Stella McCartney and bag by Gucci.

Photos: © Sandra Bauknecht, Photos with* are courtesy of Galerie Gmurzynska

Rest in Peace Amy Winehouse

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I have just heard the terrible news that Amy Winehouse has been found dead at her home in London this afternoon by emergency services. Her death is being treated as „unexplained“ by police but an overdose is considered the most likely cause, although a full autopsy will have to be performed. Winehouse has had a troubled life which has included various stints in rehab for drug and alcohol addiction.

We will miss her fantastic voice and her eclectic style of her golden days. Inspired by the chic of the `60s, Amy’s enormous beehive hairdo even inspired Karl Lagerfeld to send his models down the catwalk sporting the same hairstyle for his Chanel show three years ago.

Amy Chanel

“She is a beautiful, gifted artist. And I very much like her hairdo. I took it as an inspiration. Because, in fact, it was also Brigitte Bardot’s hairdo in the late Fifties and Sixties. And now Amy has made it her own style. So, when I saw her, I knew it was the right moment. Amy… she is the new Brigitte.”

– Karl Lagerfeld

Amy’s heavy black eyeliner was her signature and she loved `60s-era Capri pants with short-sleeved fitted shirts and little puffball skirted mini dresses.

She was 27. Coincidentally, Kurt Cobain, Jim Morrison and Jimi Hendrix were all also 27 when they died. It is so sad to see such a talented person throwing all her gifts away.
The devil in Miss Winehouse has won. R.I.P!

LoL, Sandra