Snakes and Cleopatra – two symbols that exude seduction, power, mystery and eternity. Iconic elements that Bulgari brings together in a contemporary manner by reinterpreting the legend of Cleopatra, personified as a modern living goddess by Rachel Weisz for the new Serpenti advertising campaign, photographed by Annie Leibovitz.
The snake, a longstanding design that has characterized the Bulgari collections since the Forties, an emblem further consecrated by Elizabeth Taylor who was immortalized wearing a serpent-shaped watch on the Cleopatra set in 1962 and that still today, with the same spirit, represents a true corner stone for the venerable Roman jewelry house. A symbol that is further celebrated in the new campaign where Rachel Weisz becomes a contemporary Cleopatra.
The backdrop is at once monumental and essential – hefty gray stone boulders that bring to mind the temples of ancient Egypt in size and scale.
The Serpenti collection is available in white, yellow or pink gold glittering with diamonds, in delicate sprinklings or embossed with intricate baguette cuts, alternated or mixed with precious stones and coloured gems tones.
The new advertising campaign will be on air from September 2012 through June 2013.
I think that Rachel Weisz looks absolutely stunning and you?
Photos: Courtesy of Bulgari