L'incendiaire by Serge Lutens

Firing of all wood, the arsonist turning the page of a new history of the senses.
– Serge Lutens

Serge Lutens L'incendiaire

SERGE LUTENS is launching a new line of pure perfumes with a gold label. The first one of the so-called Golden Section is L’incendiaire (the arsonist, the pyromaniac). In the cryptic press release, Serge Lutens, who is a real poet (you can read an interview I did once with him here), introduces the new collection with a few words suggesting they make a break with the black labels, bringing forth a new idea, like his “Eau” line was separate in concept than the rest.

Serge Lutens

The new scent is very Lutens, a sensual and opulent skin perfumery. Rare resins, ambers and tarmac…. insanely elegant and deep combined with notes of geranium, carnation, woods and incense. In stores end of October for CHF 545.00 (50ml).

LoL, Sandra

Photos: Courtesy of Serge Lutens