Balmain HM

Hello from New York City where I arrived yesterday. Tonight is the night: H&M x Balmain‘s launch ​party celebration will take place starting at 7pm local time with cocktails, followed by the fashion show, a concert and of course the pop-up store where guests are able to shop the collection before it will officially hit the stores on November 5, 2015.

IMG_2921

I will be attending the event tonight and keep you updated on instagram @sandrascloset but you can also watch the live stream HERE or follow the #HMBalmaination hashtag to see whats happening at the show!

Below are some of my first impressions:

12105169_1635958590010875_941166339_n

Still breathtaking: the first view on NYC when you come from the airport.

12093367_1389004138064804_1096316199_n

My hotel: The Nomo Soho, the former Mondrian Hotel, where I also stayed three years ago for the H&M x Maison Martin Margiela launch event.

IMG_2918

The view from my hotel room.

IMG_2919

A gift: the beautiful scarf.

IMG_2920

Now, I am on my way to preview the collection ahead of the show and to interview Olivier Rousteing, Creative Director of Balmain and the fashion designer with the most instagram followers on earth.

Stay tuned for my report from the event coming up soon…

LoL, Sandra

Photos: Courtesy of H&M and © Sandra Bauknecht