LUNA ROSSA, Prada’s newest men’s fragrance, seeks inspiration from the Italian house’s sailboat of the eponymous name which regularly participates in the prestigious America’s Cup (For more information on the famous competition, scroll to the end of this post please).
The scent and ingredients blended by Daniela Andrier, Prada Luna Rossa is a masculine fragrance without compromise that reinterprets traditional ingredients with agility.
A wave of aromatic freshness crashes through the scent conveying strength and dynamic energy, while its signature is noble and sensual.The backbone of the fragrance is lavender – an unmistakable natural ingredient in perfumery – but here pushed to the edge in a unique modern interpretation. Even the Prada Luna Rossa fragrance bottle is inspired by the technological excellence and sleek, dynamic beauty of extreme sailing boats. The power of the elements is reflected in the materials and design, which project both strength and sophistication.
Top Notes: Lavender Absolute and Bitter Orange
Middle Notes: Clary Sage and Spearmint Nanah
Base Notes: Ambroxan and Ambrette Absolute
Prada Luna Rossa for Men EdT 50ml (CHF 87.-) / EdT 100ml (CHF 117.-)
Aftershave Lotion 125ml (CHF 85.-)
Shower Gel 200ml CHF 50.-)
Deodorant 150ml (CHF 45.-)
Available September 2012.
The Luna Rossa Story
The America’s Cup is the most coveted and elusive prize in sport and the apex of the sailing world. It is an intense competition propelled by an almost mythological history, the obsession and dedication of its participants and thrilling advances in design and engineering. It is a race fought along lines of technology and athleticism, but fundamentally bound by the forces of nature; enjoyed the world over both for the visceral excitement of the competition and the grace of the boats as they cut through the waves.
The Luna Rossa sailing team emerged from the shared determination and grand ambition of two men. Patrizio Bertelli, CEO of Prada and German Frers, one of the world’s foremost yacht designers, met in 1997 to discuss a cruising boat and the designer made a provocative jibe – “why not the America’s Cup?”. There was no turning back. In order to meet strict entry deadlines Bertelli organized a crew from scratch in a record time of just two weeks – a process usually taking many months. Since then, the Luna Rossa team is one of the most renowned and beloved competitors of the America’s Cup – the oldest and most prestigious trophy in sport.
Photos: Courtesy of Prada, © Carlo Borlenghi