Recently, I received a bouquet of flowers that took my breath away. The packaging, a turquoise box was just perfect, to store the hand-tied blooming roses that were full of scent. Delivered to my door step, the surprise was perfect. It is impressive how the impact of flowers on our life is just magical. PANAMY is a Swiss online shop that offers this exclusive service.
The mastermind behind this idea is 32 year-old Martin Schgaguler who never expected to work as a florist but a passion for great floral design and a frustration with the lack of innovation and design skills when he bought flowers for his girlfriend, led him to build PANAMY.
Photos: Via Panamy.ch and Susanne Brand