My Look: California Cool

California Cool_moschino_Sandra_Bauknecht

While being in Los Angeles last week with Smashbox, I visited the Max Factor Hollywood museum, a real treasure box for all makeup and movie addicts. I will soon tell you more about it. Later, Davis Factor invited me to his amazing mansion for lunch. It was truly the perfect day not only because of the sunshine…

My look: Chain trim dresslogo bucket shoulder bag and pearl necklace with bow, all by Moschino, sunglasses by Miu Miu and shoes by Prada.

LoL, Sandra

Sandra Bauknecht and Davis Factor

Sandra Bauknecht in Moschino in Hollywood 2

Sandra Bauknecht in Moschino8

Sunglasses Miu Miu

Sandra Bauknecht in Moschino 1

Hollywood 3

Sandra Bauknecht in Moschino

Sandra Bauknecht in Moschino 5

Moschino Bag 2

Sandra Bauknecht in Moschino in Hollywood

House Davis Factor

Sandra Bauknecht in Moschino in Hollywood 3

Photos: © Sandra Bauknechticon

A New Perfume House from Abu Dhabi

Osswald_AJ ARABIA_Moodo.24182

For all fragrance addicts, this is great news: AJ ARABIA is a new perfumery house founded by Ali Aljaberi in Abu Dhabi. Original fragrances that combine the best of French perfumery with the treasures of the Arabian Desert, in a breathtaking packaging inspired by the beautiful Arabian architecture.

The fragrances will be numbered rather than named, and are designed to be worn by both men and women.

Osswald_AJ ARABIA_Outer Pack

«Arabian hospitality in a bottle»

Top Notes: Cinnamon, Cardamom
Heart Notes: Incense, Cypress
Base Notes: Sandal Wood, Musk, Cedar Wood

Osswald_AJ ARABIA_mit Verpackung black

«Sweet Arabian seduction»

Top Notes: Plum, Mandarin
Heart Notes: Rose, Sandalwood
Base Notes: Musk, Vanilla, Moss

Arabia II


I personally love the second oriental fragrance, Black Collection II, that features fruity top notes, a woody-floral heart and a classic dry-down. This delicate and fragrant perfume with its enticing aromas takes you on a journey to the marvelous heritage of the Middle East.

Both fragrances (50ml) are available exclusively in Zurich at Perfumery Osswald for CHF 396.- each.

Speaking of Abu Dhabi, don’t forget to enter the amazing contest with Etihad HERE. For more information about the ultimate shopping experience that you can win with me in Abu Dhabi, click here for the previous post.

LoL, Sandra

Photos: Courtesy of AJ ARABIA

Celebrity Style: Elle Macpherson

Elle Macpherson Celebrity Style in Stella McCartney

At the age of 50, Elle Macpherson looks radiant and still has the perfect physique that gave her the nickname “The Body” in the ’80s. Personally speaking, I think she is one of the most beautiful women on earth. Last Wednesday, the Australian supermodel sported a great look as she turned up at the Hollywood studios for an appearance on ABC’s Jimmy Kimmel Live! last Wednesday. Jumpsuits are extremely up to date this season and Elle shows how this trend works the best.

Get Elle’s look: Fringed knitted jacket iconby Finds + Tim Ryan, Monia polka-dot jacquard silk jumpsuit iconby Stella McCartney, Jane leather sandals iconby Saint Laurent and Shopping U Small leather tote by Roger Vivier.

LoL, Sandra



Photos: © WENN/Josiah True

57th Annual Grammy Awards Best Dressed

Grammy Awards 2015

The 57th Annual Grammy Awards were held last night at the Staples Center in Los Angeles, California. Rapper LL Cool J hosted the show for the fourth consecutive time. In all, 83 Grammy Awards were presented, one more than in 2014.

sam-smith-2-grammys-2015-billboard-650 Sam Smith accepts the Best New Artist award from singer Taylor Swift onstage

Sam Smith was the big winner at the 2015 Grammys, taking home four awards for best new artist, best pop vocal album, record of the year and song of the year. In an upset, Beck took home album of the year for Morning Phase, beating out Beyonce’s Beyonce.

But what interests us most are the best dressed winners and of course the worst as well. Enjoy, from a dreamy Giambattista Valli frock on Rihanna to Taylor Swift’s sexy Elie Saab gown, most of the celebs hit all the right notes on the music industry’s biggest night.

Rihanna GrammysRihanna in Giambattista Valli Couture

B9XUY1zCQAAOC-3Taylor Swift in Elie Saab

grammys-beyonceBeyoncé in Proenza Schouler

Nicki Menaj Tom FordNicki Menaj in Tom Ford

grat29Rita Ora in Prada

ariana-grande-2015-grammysAriana Grande in Atelier Versace (one of my favorite looks)

463022246-1423446789Awkward moment: Miley Cyrus in Alexandre Vauthier grabs Katy Perry’s boob who wore Zuhair Murad

257C456C00000578-2938468-image-a-129_1423445321875Weird boob situation: Lady Gaga in Brandon Maxwell

257C7F8400000578-2938468-image-a-125_1423445145254Kiss of the night: Kanye West and Kim Kardashian in Jean Paul Gaultier Couture

nicole kidman keith urban grammys ap 2015Also in love: Nicole Kidman in Thierry Mugler Pre-fall 2015 with her husband Keith Urban

c3a2c07dc375d5932fa91526636854a5eff512b1Ageless beauty: Jane Fonda in Balmain Pre-fall 2015

534935743MG00149_The_57th_ALooking cute: Charli XCX in Moschino

Moschino… but how cute is her doggy?!

main.original.585x0And last but not least: Queen M Madonna in Givenchy Couture

TEAMS_463010660… who still knows the best how to seek attention in the right moment.

LoL, Sandra

Photos: Kevork Djansezian/Getty Images, Valerie Macon/Getty Images, Reuters, Wireimages

A Little Chanel Never Killed Nobody

A Little Chanel Never Killed Nobody

Ups, I did it again… I just cannot resist Chanel accessories and the ones from the Dubai Cruise 2015 collection are to die for. You will never regret to invest in a piece of Chanel fashion jewelry as those objects of desire never go out of style, they are seasonless.

Fashion changes, but style endures.”  ― Coco Chanel

LoL, Sandra

Chanel Dubai Accessories Cruise 2015

Photos: © Sandra Bauknecht

My Look: Viva California

Viva California -Sandra _bauknecht

The last days here in Los Angeles have been magic like always. There is something about this city that makes me feel like I have arrived, that makes me want to embrace the world. I am leaving today but will be back in 10 days… here you see me outside of the Smashbox Studios in Culver City where Davis Factor himself photographed me yesterday. A truly divine experience that I will share with you soon. In the meantime enjoy the details of my outfit.

My look: Daga sequined bandage dress by Hervé Léger, pointed leather Mary-Jane pumps by Saint Laurent, shearling bag and earrings by Chanel, sunglasses by Michael Kors, diamond ring and bracelet by Vainard Fine Jewellery, rose diamond ring and Limelight Gala watch by Piaget.

LoL, Sandra

Sandra Bauknecht in LA in Hervé Leger 4

Chanel Bag in LA

Sandra Bauknecht in LA in Hervé Leger 9

Sandra Bauknecht in LA in Hervé Leger

Saint Laurent Shoes

Sandra Bauknecht in Hervé Leger 7

Piaget rose ring

Sandra Bauknecht in LA in Hervé Leger 13

Sandra Bauknecht in LA in Hervé Leger 2

Sandra Bauknecht in Hervé Leger in LA 7

Michael Kors Sunglasses

Sandra Bauknecht in Hervé Leger in LA 11

Vainard Ring

Sandra Bauknecht in LA 1 in Hervé Leger

Chanel Bag 2

Photos: © Sandra Bauknecht

My Look: Sunset Boulevard at Night

Sunset Boulevard at Night-Sandra Bauknecht

Being in my favorite city, Los Angeles, always makes me happy. Therefore I was over the moon when Smashbox (in Switzerland available at Marionnaud) invited me to come here for a truly amazing experience that I will tell you all about.

The first night I had dinner at Chateau Marmont. Here you see me leaving my hotel, Sunset Tower, which is right around the corner.

My look: Lampion dress, leather waist belt, platform shoes and stingray clutch, all by Azzedine Alaïa, Limelight Gala watch and rose diamond ring, both by Piaget, diamond ring and bracelet by Vainard Fine Jewellery.


LoL, Sandra

Sandra Bauknecht-La-9

Sunset Boulevard

Sandra Bauknecht-LA-5

Alaia Clutch 2

Sandra Bauknecht - LA-Day 3

Sandra Bauknecht - LA-11a

Alaia Shoes 2

Sandra Bauknecht-LA-2

Sandra Bauknecht - LA- 4

Sandra Bauknecht _LA-13

Sandra Bauknecht _LA -12

Photos: © Sandra Bauknecht

Win a Trip to Abu Dhabi with Etihad and Me

Etihad Contest

My dear readers, this is by far the coolest contest I have published so far! You can win an amazing trip to Abu Dhabi with Etihad, the ultimate shopping experience with me: “Get a new closet with Sandra’s Closet“! And moreover you will be featured in L’OFFICIEL Switzerland

What is your #EtihadEssential travel item?

Being also the editor-in-chief of L’OFFICIEL Switzerland, I promise you that you’ll be treated to a luxurious experience including:

• A Business Class return ticket from Switzerland to Abu Dhabi* and limousine transfers
• Two nights at Yas Viceroy Hotel in Abu Dhabi
• Shopping vouchers to create your new wardrobe
• Exclusive tips and style advice from Sandra Bauknecht
• Dinner at Cipriani
• 1-year subscription to L’OFFICIEL magazine

All you have to do is share a photo of you and your most indispensable travel item – so get creative!


How To Enter

1. Take a picture of you with your favorite travel item
2. Upload it to Instagram or Twitter with #EtihadEssential and…
3. Submit your photo HERE, along with a short caption explaining your choice
4. The best picture wins the shopping trip of a lifetime to Abu Dhabi. Simple!

*The winner will be required to travel between 15 March 2015 and 20 March 2015, traveling together with Sandra Bauknecht.

Good luck!

LoL, Sandra

My Look: Shoot for the Moon

Sandra Bauknecht in Saint Laurent Gun Print Dress

Shoot for the moon. Even if you miss you’ll land among the stars…” – what a great motto! The quote and my outfit, both totally suited my birthday mood. Be ready to show your gun license!

My look: Gun Pop jacquard dress and shearling bag, bothicon by Saint Laurent, fake fur coat by Miu Miu, leather boots by Prada, bra by Victoria’s Secret and Diorette ring by Dior Haute Joaillerie.

LoL, Sandra

Saint Laurent Gun Dress Close up

Sandra Bauknecht in Saint Laurent Gun Dress 1

Saint Laurent Bag Shearling

Photos: © Sandra Bauknecht

Turning 40

Foto[1]Sandra 1975-2015

My avid readers might have wondered about my lack of posting. Usually, I blog on a daily base but I have been offline for five days. The reason was my birthday, I turned 40 last week. Friends have asked me why I share this number and my answer is that there is nothing to be ashamed or afraid of. I have been on this planet for over 40 years. I am happier than ever and achieved all the milestones in my life that I had set for myself. I have travelled the world and enjoyed life most of the time to the fullest. Now I am ready for the real fun…

40 has a lot of beauty and I will explain you why. In comparison to a younger age, I  am no longer taking decisions based on what I am supposed to do. I am making them based on what is right for me which is so liberating. I know that all social media channels don’t show the real world. If you still think that people are all so confident living their perfect lives, you might be mistaken. Most of them are just as screwed up as everyone else.

My longtime friends who visited me from all over told me this weekend that they admire my consistency through all these years they have known me. True, I have never lost the my zest for life, I always stayed true to myself. In my high school book, I found a quote of mine: “Be yourself, no matter what they say.” This has been a common thread. If it made me happy, I would never cared about other people’s opinion, which goes most importantly for my way of dressing.

I still like getting silly and I have always loved dancing like no one is watching or like everyone is watching. I like the attention. One thing that has definitely changed is that I never feel guilty again, more like a teenager, but less loud. You I know that there is always a plan B and that is is indispensable to get rid of the toxic people in your life.

I am thankful for the amazing people that surround me and I never forget to tell them how much I love them. I had an unforgettable birthday and I would like to thank everyone who made it so special.

Below you will find my different stages in life. Why? Because they are fun to look at!


1981: Being in first grade… a happy 6 year old Sandra.

Sandra - 1994

1994: Having my own band and being on tour with the Backstreet Boys. I was 19 and had just finished school.

Sandra Bauknecht-1997

1997: My first trip to Hong Kong. Blond and ready to see life at the age of 22.

Sandra Bauknecht - 2004-USA

2004: Before my 30th birthday and before moving from Chicago to Zurich I did this cover shoot.

Sandra Bauknecht

2013: Finally back to my natural hair color that you appreciate at the age of 38.

Sandra Bauknecht - 2015

2015: And that is me one week ago, a selfie in bed. 40 and I personally think that I look better than I did at 20.

To life and its beauty!

LoL, Sandra

Photos: © Sandra Bauknecht, © Christian Dietrich (2013)
And a huge thank you to the Park Hyatt Zurich team for the amazing picture to my birthday! I love u guys!