New Scents Men 2bPhoto: © Sandra Bauknecht

Today, I would like to show you the best new scents for men. Don’t undervalue the way you smell! Gentlemen, whether you are on a date, a business meeting, a party or just doing your daily chores, the first impression is the most important. The best men deserve the best men’s fragrance. Here we go! The new spring scents are vibrant, energetic and mostly fresh.

LoL, Sandra

212 Glam Men


Inspired by NYC, the city that never sleeps.
212 Glam Men is a limited edition summer fragrance that is vibrant and energetic.

Top notes: Chocolate and cocoa beans
Middle notes: Tobacco leaves and tonka beans 
Base notes: Musk and woods

Limited edition 212 MEN GLAM Eau de Toilette is available for CHF 102.00 (100ml),
in Switzerland exclusively at Import Parfumerie.

Dolce & gabbana Sport


An homage to sports
After the original The One for Men from 2008 and The One Gentlemen from 2010, Dolce Gabbana launches the third fragrance from The One masculine line, lighter and fresher The One Sport. As it should, the campaign is represented by a man symbol, Adam Senn who is showing off his worked-out body.

Top notes: Aquatic notes and rosemary
Heart notes: Cardamom and sequoia
Base notes: Patchouli and musk

The One Sport EdT is available now for CHF 76,00 (30ml), CHF 98,00 (50ml) and CHF 135,00 (100ml). After Shave Lotion CHF 97,00 (100ml), After Shave Balm CHF 71,00 (75ml), Shower Gel CHF 45,00 (200ml), Deodorant Spray CHF 45,00 (150ml) and Deodorant Stick CHF 45,00 (75gr).



I like the idea of “signing“ one’s body … – Renzo Rosso
The designer had his motto, “Only The Brave”, tattooed just above his ankle. The phrase is synonymous with success and, above all, evokes the boundless conviction of a fulfilled, self-made man. “The phrase is part of me. It stands for what I am and have always wanted to be.” Fragrance and tattoo are both “a trace” left on the skin… This is a new, fresh, mysterious sensuality around a water-pipe tobacco accord.

Top notes: Granny Smith Apple
Middle notes: Sage and Bourbon pepper
Base notes: Amber wood, benzoin, tobacco and patchouli

Diesel Only The Brave Tattoo EdT is available now for CHF 79.90 (50ml).

Dior Eau sauvageEau Sauvage


Variations of a legend
Christian Dior’s Eau Sauvage, introduced in 1966, revolutionized men’s perfumes of that era. In May 2012, Dior will relaunch its famous scent, which was created by Edmond Roudnitska.

Top notes: Bergamot
Middle notes: Vetiver 
Base notes: Myrrh

Eau Sauvage Parfum EdP will be available from May 16, 2012 for CHF 98.50 (50ml) and CHF 134.50 (100 ml).

Bottle_still life2Gant


Water and sky have a fragrance.
Throughout the years, the New England coast has been a constant source of inspiration for GANT. The new scent captures the very essence of the relaxed lifestyle lived on and around the water in this area.

Top notes: Calabria lemon, coriander, Madagascan cinnamon bark
Middle notes: Provence lavender, White Virginian cedar, marine accord
Base notes: Suede accord, Australian sandalwood, North African cypress, black amber

Sold exclusively at GANT stores worldwide for CHF 59.50 (50ml) and CHF 89.50 (100 ml).

AMEN PURE SHOT visuel Oscar Pistorius


Pure Shot – a fresh, aromatic, spicy, woody scent.
In time for the Olympics later this year, Thierry Mugler is launching a new limited edition flanker scent to its A*Men men’s fragrance, called A*Men Pure Shot. It’s is inspired by Oscar Pistorius, the 25-year-old South African 400-metre runner who has been called “the fastest man on no legs.“ Pistorius was born without a fibula in either leg; his lower legs were amputated when he was 11 months old and he’s been using prostheses since his childhood. Pistorius’ carbon-fiber prostheses look very futuristic, and they play a big part in the A*Men advertising campaign.

Top notes: Icy mint and juniper berries
Heart notes: Cardamom and white pepper
Base notes: Sequoia and patchouli.

Limited edition, available end of March 2012, Eau de Toilette CHF 87.- (100ml).