A Forest fairytale, Mulberry launches its F/W 2012 campaign, shot by renowned British photographer Tim Walker in an English forest, with beautiful, evocative images that play on the romance and darkness of children’s fairytales.
The campaign features two giant furry, forest creatures and the gorgeous Lindsey Wixson, in her third campaign for the English luxury brand. Wearing key looks from the F/W 2012 collection, silhouettes are luxuriously layered, textures rich and contrasting and the pieces accessorised with Mulberry’s latest bag icons Del Rey, Maisie and the new embellished Alexa; Zig Zag Bag.
The campaign was inspired by Creative Director Emma Hill’s visions of explorers, dark fairytales and fantasy travels. I find the campaign absolutely awesome. Tim Walker is the best photographer to play with the idea of fairytales. He comes up with the right mix of darkness and romance.
A forest fairytale brought to life. As Tim said: “Ever since I was a little boy, I always hoped to see a monster in the woods. Now, we all get to.” I am on my way to Yosemite National Park, I hope that I won’t see one.
Photos: Courtesy of Mulberry