Have a look at Miu Miu`s new S/S 2010 advertising campaign shot in London by Mert Alas and Marcus Piggott. I love this fine line between the childlike and the womanly that is also evoked by the collection itself.
On the one hand sheer, body-conscious, even naked looks and on the other hand romantic, young aspects created by crystal embroideries and graphic prints with little dogs, cats, swallows and flowers. The accessories are extremely beautiful, to me the platform shoes in particular.
The American model Lindsey Wixon was the perfect choice for the advertising campaign. She has that perfect combination of power and vulnerability. The sixteen-year-old was rejected by several casting directors before signing the contract with Marilyn. The agency had a good eye. After the opening slot at the Prada show in Milan and the presentation of the last look on the Miu Miu runway in Paris, she has become the new shooting star. Her signature feature is her sweet very tiny mouth with incredibly full lips. We will see her in a lot of editorials in the near future.
For my Swiss readers, I recommend a visit to the new Miu Miu shops in Zurich and St. Moritz. Have fun exploring this beautiful collection!