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Mika for Swatch

Mika for Swatch

Swatch and post-modern pop star Mika have collaborated for the latest Swatch Art Specials, KUKULAKUKI and KUKULAKUKU. Swatch invited the singer to create “art for the wrist”. Like the Swiss watch brand itself, Mika turned 30 this year.

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Born in Beirut and raised in Paris and London, he developed two different designs in collaboration with his sister Yasmine, both of which express his idea of the watch as a totemic object. Mika ‘s creative approach always begins with a story. For this project he imagined a totem pole/watch appearing on an unknown planet. The inhabitants are at first puzzled, then terrified of the alien object, which they come to worship. When it fails to give them what they want, they chop it down, and all that remains of the totem pole is the watch itself. Mika’s two timepieces feature a simple, bold pattern on the strap, with an image suggesting a traditional African tribal mask on each dial.

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GZ287S KUKULAKUKI
Model: Gent
Dial: multicolored prints
Case: solid mat blue plastic
Strap: red silicone with multicolored prints on front and back
Available in a strictly limited edition of 999 pieces.

sa04_suoz171

SUOZ171 KUKULAKUKU
Model: New Gent
Dial: multicolored prints
Case: solid mat dark blue plastic
Strap: blue silicone with multicolored prints on front and back
CHF 70.00

Mika speaks with great enthusiasm of his venture with Swatch: “I don’t come from a design background, which is why I have so much fun designing stuff and why I love collaborating with people. Doing this was fun, because for me the process is exactly the same as making music. I don’t see any difference between the two.”

LoL, Sandra

Photos: Courtesy of Swatch