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Marc by Marc Jacobs Ad Shot in Zurich

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Some exciting news for my Swiss readers: The new Marc by Marc Jacobs S/S 2013 ad campaign was shot in Zurich-Wollishofen by Jürgen Teller at the Rote Fabrik and the male model is no less than Eli, the son of entrepreneur Carolina Müller-Möhl.

His mum told me the story that I found particularly sweet. Carolina was asked to participate in a charity project for the Kunsthaus Zurich in collaboration with Jürgen Teller. She brought Eli to the shoot. The famous photographer saw his potential and started to take photos of him.

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When he showed those to Marc Jacobs, they both agreed that Eli had to be the face of the new campaign. Well deserved – what a success story! I am sure that we will see more of Eli in the near future…

LoL, Sandra

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Photos: Courtesy of Marc Jacobs