Exciting news: Maison Martin Margiela is the next fashion house to collaborate with H&M.
The collection for both, men and women, will be available on November 15th, 2012 in 230 H&M shops worldwide as well as online.
“MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.
“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” MAISON MARTIN MARGIELA
ABOUT MAISON MARTIN MARGIELA
MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.
The Paris-based label, whose elusive Belgian founder left the company in 2009, is loved by fashion insiders around the world for its avant-garde aesthetics. It might not reach the same level of anticipation as the collaboration with Versace did, but it will definitely be a successful and different combination!
Photos: Courtesy of H&M