Destination: Summer. Blazing sun, cloudless skies, infinite possibilities. A dip in the sea? A pause by the pool? A spot of shopping or sightseeing? Take a sunbath. Pull up a deckchair. Roll out a beach towel. Take your place in the sun with Louis Vuitton’s new summer 2012 collection.
London’s It-girl Poppy Develingne is heating up the cold temperatures outside in these sunny photos shot by David Roemer in Playa Del Carmen.


Poppy is a regular fixture on the fashion circuit. No wonder, with her mother Pandora being the head of personal shopping at Selfridges, Poppy’s keen fashion sense has always been pumping through her veins.


Capturing the relaxed spirit of summer to perfection, the season’s must-have cotton canvas totes come in chic neutral shades of beige and indigo or else in fruittee red or yellow stripes, always printed with a bold vintage-style label vaunting Louis Vuitton’s articles de voyage.

Cabas 02photo_09


Coordinating with the travel-print totes, chunky wedges in navy, beige or red suede calf leather with natural leather trim exude relaxed sophistication, while flat sandals lend themselves to sightseeing.

Wedge sandal in Suede calf leatherWedge cross sandal in Monogram Vernis 3



Alternatively, stylish cork wedges or laid-back thongs in new summer shades of Monogram Vernis dazzle in combination with matching cross-body bags or the diminutive Alma BB.





Launch date in Louis Vuitton stores on April, 15th 2012.

I am so much looking forward to those glorious golden days in the company of the summer collection by Louis Vuitton and you?

LoL, Sandra

Photos: Courtesy of Louis Vuitton